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Did you catch the latest American Influencer Council report on brand-influencer partnerships? Here's what 567 influencers had to say 👇 𝟏. 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐝𝐮𝐫𝐚𝐭𝐢𝐨𝐧: Longer-term partnerships are rare; only 12.5% of creators enjoy deals lasting around six months, and even fewer, 11.9%, have the luxury of year-long collaborations. 𝟐. 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐥𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬: 60% of creators say responsiveness and timely communication are vital to forging enduring partnerships with brands. Other highly ranked drivers include: - Inviting creators to brand events (50%). - Personalizing communications (45%). - Being open to feedback on campaign briefs (43%). 𝟑. 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐞𝐬: When qualifying a brand partnership, creators prioritize brand resonance with their audience (80%), followed by the dollar value of the partnership (55%), level of creative freedom (51%), and payment terms (45%). 𝟒. 𝐏𝐚𝐲𝐦𝐞𝐧𝐭 𝐭𝐞𝐫𝐦𝐬: The most popular/standard payment terms creators receive from a brand is instant payment (32%), followed by 30 days (29%) and 15 days (19%). Unsurprisingly, the least popular payment terms include 60 days (7%) and 90 days (3%). 𝟓. 𝐒𝐨𝐮𝐫𝐜𝐢𝐧𝐠 𝐛𝐫𝐚𝐧𝐝 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: 55% of creators use social media marketplaces (Instagram or TikTok Marketplaces or YouTube Partner Program) to secure brand deals. 40% use influencer marketing platforms, while 35% rely on incoming proposals. #marketing #digitalmarketing #influencermarketing #creatormarketing

Forbes and Walmart are launching the first Creator Upfront event this October in Los Angeles, providing a unique opportunity for creators to pitch brands and agency executives. This event highlights the growing importance of influencer marketing, which saw $34 billion in spend in 2023. Independent grocers can gain valuable insights on leveraging creator partnerships to boost their marketing strategies. Learn more about this innovative event: https://lnkd.in/dksRyAtf #IndependentGrocers #InfluencerMarketing #RetailTrends #Forbes #Walmart #CreatorEconomy

Brands have lost the war of attention to creators. But Sequel Media will help you win it back. Traditional Digital Marketing is becoming ineffective, Influencer Marketing is too expensive, and creators have taken over all the attention of the digital space. So, how do you create content that grabs attention and builds a loyal online community? 👉 That's where Sequel comes in. We are a 𝐂𝐫𝐞𝐚𝐭𝐨𝐫-𝐥𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐡𝐮𝐛 that bridges the gap between traditional Digital Marketing and Influencer Marketing. After studying creators for 12+ years we have created a layered hyper-focused, creator-driven marketing approach called 𝐂𝐫𝐞𝐚𝐭𝐨𝐫𝐢𝐳𝐚𝐭𝐢𝐨𝐧 - the art of building brands to behave like creators. We strengthen this approach through our specifically curated pool of creators whom we manage and help grow. Our mission? To help brands tap into the $250 billion creator economy and cut their media spends to ZERO. 𝑾𝒆 𝒂𝒓𝒆 𝒄𝒖𝒓𝒓𝒆𝒏𝒕𝒍𝒚 𝒍𝒐𝒐𝒌𝒊𝒏𝒈 𝒇𝒐𝒓 𝒇𝒐𝒓𝒘𝒂𝒓𝒅-𝒕𝒉𝒊𝒏𝒌𝒊𝒏𝒈 𝒃𝒓𝒂𝒏𝒅𝒔 𝒕𝒐 𝑪𝒓𝒆𝒂𝒕𝒐𝒓𝒊𝒛𝒆 𝒂𝒏𝒅 𝒈𝒂𝒓𝒏𝒆𝒓 𝒕𝒉𝒆 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒂𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏 𝒕𝒉𝒆𝒚 𝒅𝒆𝒔𝒆𝒓𝒗𝒆! If you're a brand looking to grow a loyal, organic digital community through consumable content: 𝐃𝐌 𝐦𝐞 '𝐂𝐎𝐌𝐌𝐔𝐍𝐈𝐓𝐘' and let's chat about how we can help your brand garner creator-like attention. P.S. We are open to just 3 more brands. #opentowork #openforbusiness #sequelmedia #creatorization #newclients #workwithus #digitalmarketing #influencermarketing #creatormarketing

Micro-influencer marketing is not just a global trend; it’s a strategy that holds great promise in Nigeria’s unique business landscape. By identifying the right micro-influencers, nurturing authentic relationships, and crafting compelling campaigns, brands can tap into the trust, authenticity, and local relevance that micro-influencers offer. Read this article

Did you catch the latest American Influencer Council report on brand-influencer partnerships? Here's what 567 influencers had to say 👇 𝟏. 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐝𝐮𝐫𝐚𝐭𝐢𝐨𝐧: Longer-term partnerships are rare; only 12.5% of creators enjoy deals lasting around six months, and even fewer, 11.9%, have the luxury of year-long collaborations. 𝟐. 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐥𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬: 60% of creators say responsiveness and timely communication are vital to forging enduring partnerships with brands. Other highly ranked drivers include: - Inviting creators to brand events (50%). - Personalizing communications (45%). - Being open to feedback on campaign briefs (43%). 𝟑. 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐞𝐬: When qualifying a brand partnership, creators prioritize brand resonance with their audience (80%), followed by the dollar value of the partnership (55%), level of creative freedom (51%), and payment terms (45%). 𝟒. 𝐏𝐚𝐲𝐦𝐞𝐧𝐭 𝐭𝐞𝐫𝐦𝐬: The most popular/standard payment terms creators receive from a brand is instant payment (32%), followed by 30 days (29%) and 15 days (19%). Unsurprisingly, the least popular payment terms include 60 days (7%) and 90 days (3%). 𝟓. 𝐒𝐨𝐮𝐫𝐜𝐢𝐧𝐠 𝐛𝐫𝐚𝐧𝐝 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: 55% of creators use social media marketplaces (Instagram or TikTok Marketplaces or YouTube Partner Program) to secure brand deals. 40% use influencer marketing platforms, while 35% rely on incoming proposals. #marketing #digitalmarketing #influencermarketing #creatormarketing

The $100 billion creator economy has changed the way people look at brand-influencer collaborations, focusing on more than just the ROI. They have shifted their attention towards authenticity, targeted reach and community engagement. They know the power of genuine connections and the effectiveness of influencer partnerships. Creators on platforms influence with their loyal followers and partnering with creators allows brands to tap into authentic and targeted communication. Here is how most brands are making the most use of it: 1/ Whether boosting brand awareness or launching a new product, have clarity on what you want. Familiarise yourself with potential collaborators, even without a specific campaign in mind. 2/ Use analytics to identify influencers whose audience aligns with your brand. Look at engagement rates over follower count and diversify collaborations across different influencer niches. 3/ Creators have immense sway over purchasing decisions, so treat them as partners. Encourage creative freedom, whether reaching out directly or through agencies and be prepared for negotiation. 4/ Choose from various partnership types, such as sponsored content, brand ambassadors, affiliate marketing and more. Align your goals with the audience and preferred content format, keeping a close eye on your budget. 5/ Have a realistic timeline, provide a brief on your brand and set measurable benchmarks. Don’t forget the legal aspects ensure clear contracts and rules are in place. Be in constant communication with creators, adjusting content whenever needed. Research well on where your audience is spending time and explore beyond influencers to UGC creators and their dedicated communities. Have niche communities, define clear goals and maintain flexibility in negotiations to have a smooth transition. Is your brand making the most out of it? #influencermarketing

3 simple ways to make your influencer marketing campaign a success. What brands and creators want don't always align.  But when they do, that's where the magic happens. Recently, Antler released a report that included a survey of creators.  The vast majority of creators are focused on growing their channels and community and diversifying their audience and revenue streams. Brands on the other hand are not interested in any of that.  Brands are focused on brand awareness, driving traffic, leads, and most importantly, revenue.  They want to see an ROI on their investment. This is the primary reason so many #influencer marketing campaigns fail.  When a brand looks at creators as inventory, nothing else, they don't consider the nuances of what each creator has done.  Although their audience is the end-user and target market, creators are not the same as programmatic advertising with a plug-n-play solution. If you work for or represent a brand and want to run a successful campaign, follow these rules: 1. 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻:  Do your homework and look beyond the age, geo and target demo for a creator who truly represents your brand.  Better yet, find a creator who already touted your brand organically without being paid to do so.  Genuine, authentic brand affinity makes for great content.   2. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗟𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀:  When you run an ad on Meta and it fails you don't walk away.  You change the creative.  Creators should be looked at in the same manner.  Work with a creator over a quarter or at a minimum, multiple posts.  Let them engage their audience, hypothesize what will work, learn, adapt and grow.   3. 𝗧𝗿𝘂𝘀𝘁:  This one is the toughest as most brands I've worked with think they know best.  However, creators know what works.  What their followers like.  How to engage them.  Let them do just that.  Is there a risk in that?  Yes.  However, you can always review the content prior to release.  Take a chance and let them do their thing. When the above happens, the results are nothing short of magic.  Better than anything you can see from traditional channels especially today. What else are you doing to making your creator campaigns a success?  Please comment below. #creators #creatoreconomy #influenermarketing #advertising  

Do you like setting your marketing budget on fire? 🔥💸 That’s basically what an ineffective influencer management stack gets you. Picture this: you're pouring the same amount of effort into your campaigns, but instead of seeing a return, you're watching your budget dwindle away. Whether it's misdirected product gifting or overpaying for content creation, the bottom line remains the same—your ROI is nowhere in sight. The key takeaway? Blindly paying influencers upfront without a proven track record of successful partnerships is akin to shooting in the dark. Ambassador relationships, built on past successes and mutual trust, are where your investments should flow. 🤝 It's a wake-up call for brands everywhere: the need for a strategic overhaul in influencer management is more pressing than ever. Let's steer clear of wasteful spending and focus on fostering meaningful, result-driven collaborations.

Influencer marketing is a powerful tool for e-commerce brands. But many businesses waste money on misaligned partnerships or ineffective campaigns. The key is being strategic about who you work with and how you structure deals. Bigger followings don't always translate into better results. Micro-influencers with engaged, niche audiences often drive higher conversions at a lower cost. Their followers trust their recommendations more than celebrity endorsements. When evaluating potential partners, prioritize authentic alignment over vanity metrics. An influencer whose personal brand and content style fit your products will create more impactful content. Their endorsement will feel natural, not forced. Here are a few tips to maximize ROI: 👇