Discover their Retail Rockstar identity!

Welcome back to Loyal Guru’s Retail Rockstars roundup!

These 4 individuals exemplify excellence, each contributing their unique talents and insights to the retail industry. With an unwavering dedication, they’ve redefined the standards of customer experience, loyalty, and marketing in the modern age.

🔵 Roberto Lobetti, Global CMO at GEOX

🔵 Charlotte Pats, Head of Customer Experience at KIKO MILANO

🔵 Stan van Boxtel, Head of CRM, Digital Campaigns, Email & Loyalty Programs at Swarovski

🔵 Tom Peace, Managing Director at The Loyalty People

Please enjoy!

Roberto Lobetti, Global CMO at GEOX

Roberto Lobetti Bodoni , the Global CMO at Geox , has more than 20 years experience of driving growth in global brands across consumer goods, retail and entertainment businesses.

Before joining Geox, he served Moleskine as Global Chief Marketing Officer leading Brand, Product, Digital and Communication. Roberto was on the Forbes’ CMO Next 2019 as one of top 50 worldwide leaders in Marketing.

He also held leadership roles across brand, marketing and sales positions for brands like Sky, Nivea and L'Oréal .

At GEOX, he has orchestrated the brand's global marketing campaigns, making the brand synonymous with breathable footwear technology. He’s known for producing an astonishing volume of award-winning creative work. Recently he announced that Penelope Cruz became the new Geox Brand Ambassador, embodying the brand’s vision of everyday, comfortable femininity.

In a recent interview, Roberto emphasized,

Innovation is at the heart of GEOX, and our marketing must reflect that. We blend style and comfort seamlessly to captivate our audience.

Under his leadership, GEOX has witnessed phenomenal growth and global recognition.

Roberto is Italian and has a Master’s Degree in Marketing & Communication from University of Turin, Italy. He’s a generous leader that always highlights the successes of his team and partners.

Charlotte Pats, Head of Customer Experience at KIKO MILANO

Charlotte Pats , as the Head of Customer Experience at KIKO MILANO , has reshaped the cosmetics industry through her unwavering commitment to enhancing the customer journey. She is known for her innovative strategies and keen eye for detail, setting a new standard for customer-centricity in the beauty sector.

Charlotte is an all-rounded professional with an international profile, and has worked across diverse cultural and business landscapes, including France, the UK, and Spain. Her experience includes crafting action plans and expanding businesses in various global geographies, encompassing Europe, North America, Asia-Pacific, and emerging Fast-Growing Markets. This broad international exposure underscores her ability to adapt and thrive in multicultural business environments, making her an asset in today's global marketplace.

Charlotte's professional journey is marked by an unwavering dedication to business development. She possesses a unique ability to drive organic growth within managed activities and has a proven track record of cultivating new and profitable ventures. She excels in P&L management, confidently handling investment CAPEX with a sharp ROI orientation, ensuring that every move she makes is not just strategic but also financially sound.

Charlotte once shared her vision, saying:

A seamless customer experience is our most potent tool. We aim to make every interaction with KIKO MILANO a memorable one.

Her career is a testament to this ethos, as she continues to elevate the brand's reputation for exceptional customer service.

Charlotte has 3 children and enjoys horse riding and gardening. Both at home and with her team she strives to bring out confidence in others and to really understand what the clients want.

Stan van Boxtel, Head of CRM, Digital Campaigns, Email & Loyalty Programs at Swarovski

Stan van Boxtel is a versatile CRM & Client Engagement professional with experience in Luxury Retail and Hospitality. With an international background, having worked and lived in countries such as Italy, Switzerland, The Netherlands, Qatar or UAE, Stan brings a global perspective to his work. Fluent in English and Dutch, and possessing a working knowledge of German, Spanish, and Italian, Stan is globally mobile and can seamlessly navigate diverse linguistic and cultural landscapes.

He is known for his solution-oriented approach, customer-centric mindset, and his pursuit of pushing boundaries. His skill set combines strong conceptual thinking with the ability to find pragmatic solutions, making him able to manage complex projects. His creative thinking is only rivaled by his endless ambition.

As the Head of CRM, Digital Campaigns, Email & Loyalty Programs at SWAROVSKI , has masterfully harnessed data and technology to create unparalleled customer experiences. His ability to translate data insights into engaging marketing campaigns has earned him a well-deserved reputation as a top-class marketing professional.

What truly motivates Stan is the art of developing Luxury Client Engagement & CRM strategies. He thrives on making sense of CRM data and applying it to create the optimal client journey. Stan excels in enriching CRM data by fostering understanding and identifying suitable solutions. His passion for constant learning and continuous improvement is evident in his work, and he is a driving force behind innovation, consistently creating pragmatic and unique solutions.

Stan once shared his wisdom:

The future of marketing lies in personalization, and we aim to deliver that by crafting individualized experiences for each Swarovski customer.

Stan van Boxtel is a truly all-rounded professional with a relentless pursuit of excellence and a passion for delivering unique, client-focused solutions.

His career is a testament to the power of data-driven marketing and its impact on brand loyalty and engagement.

Tom Peace, Managing Director at The Loyalty People

Tom Peace, Managing Director at The Loyalty People , is a leading strategist in the world of customer loyalty and retention. With a career spanning over 2 decades across a wide range of sectors (including financial services, retail, food and beverage, travel and FMCG), Tom has not only witnessed but also spearheaded the evolution of loyalty programs in the UK and beyond.

The Loyalty People is a networked strategic consultancy with a global reach. Based in the UK, it maintains a laser focus on Customer Loyalty, CRM, and Customer Engagement.

Through a partner network of over 70 professionals, TLP helps its clients to build innovative and differentiated loyalty strategies and can deliver anything from full program design to more focused projects. The networked group represents all the skill sets relevant to Customer Loyalty. Probably the greatest vertical focus is on retail, but members have worked across multiple verticals.

His knowledge of consumer behavior and market trends are nothing short of exceptional, and he uses it to serve companies and brands to improve their loyalty programs and design outstanding customer experiences.

In a recent interview, Tom stated,

Loyalty is not just about points and rewards; it's about creating meaningful connections between brands and customers.

His dedication to this philosophy has driven The Loyalty People to become a go-to strategic consultancy agency, and also run a global community of loyalty experts, providing regular expert opinion and market-leading content.

Tom is a mechanical engineer, and in his free time enjoys rebuilding cars and bikes.

We thank each one of you for your dedication AND contributions! Your work continues to inspire and shape the future of our industry. 🙌

PS: At Loyal Guru, we believe that retail is more than just a transaction; it's an art form, a science, and a community. Our goal with the Retail Rockstars Newsletter is to celebrate the trailblazers who are reimagining the retail experience, creating meaningful connections with customers, and driving innovation in the industry.

🚩 Send us your Retail Rockstar suggestions, we’d love to hear them! Get in touch via ianthony@loyal.guru or DM us at Loyal Guru.