A Guru’s Recommended AI Tools for Content Marketing

If you’re like me, you’re still wrapping your brain around how artificial intelligence and content marketing will coexist. While ChatGPT has grabbed much of the AI attention in the content marketing universe, plenty of other AI tools can simplify the process of producing and promoting blog posts, podcasts and other content.

But for and so many other content marketers, the question is: Which AI tools can streamline our work rather than complicate it?

Well, someone who’s much, much, much smarter than me when it comes to the intersection of AI and content marketing supplied some solid recommendations at the recent Creator Economy Expo (CEX) in Cleveland. Mike Kaput, chief content officer at the Marketing AI Institute, led a session at CEX that educated us about nearly a dozen AI tools — most of which I’d never heard of — that hold the potential to be gamechangers for content marketers.

Here, in alphabetical order, are Kaput-endorsed AI tools (other than ChatGPT) that you might want to check out. FYI: I’ve tried only one of these tools (Grammarly).

Brandmark

Kaput’s takeaways:

• Automatically designs and rates logos
• Generates font-pairing ideas
• Generates color palettes

One-time cost:

• Basic plan — $25
• Designer plan — $65
• Enterprise plan — $175

Sample customers:

• GQ
• InVision
• Product Hunt
• Taxi
• TNW (The Next Web)

Descript

Kaput’s takeaways:

• Produces pro-grade audio
• Generates pro-grade video
• Transcribes automatically

Annual cost:

• Free plan — $0
• Creator plan — $124
• Pro plan — $288
• Enterprise plan — custom pricing

Sample customers:

• Audible
• The New York Times
• Stanford University
• Vice
• WNYC

GlossAi

Kaput’s takeaways:

• Turns content into video
• Turns video into e-books
• Turns audio into video

Pricing information unavailable.

Sample customers:

• Amdocs
• AT&T Business
• Canadian Mennonite University
• GlobalDots
• SolarEdge

GoCharlie

• Writes blog posts
• Writes ads and captions for social media
• Generates custom LLM (large language model) for marketing

Monthly cost:

• Freelancer plan — $39
• Professional plan — $99
• Teams plan — $299
• Enterprise plan — custom pricing

List of customers unavailable.

Grammarly

Kaput’s takeaways:

• Improves grammar-checking capabilities
• Consistently rewrites to align with brand voice
• Saves time on content editing

Monthly cost:

• Free plan — $0
• Premium plan — $12
• Business plan — $15 per user

Sample customers:

• Atlassian
• Caterpillar
• Databricks
• Everlane
• Zoom

HyperWrite

Kaput’s takeaways:

• Personalizes writing assistance
• Offers assistance anywhere you write
• Provides access through browser extension

Monthly cost:

• Starter plan — $0
• Premium plan — $19.99
• Ultra plan — $44.99

Sample customers:

• Facebook
• Google
• Microsoft
• Netflix
• Spotify

Lately

Kaput’s takeaways:

• Turns content into social shares
• Discovers which content works well
• Writes in your unique voice

Monthly cost (if billed annually): 

• Single user plan — $179
• Enterprise plan — custom pricing

Sample customers:

• Cox
• DHL
• Google Cloud
• SAP
• Vayner Media

MarketMuse

Kaput’s takeaways:

• Enables higher ranking in search
• Creates smart SEO briefs
• Aids personalized keyword research

Monthly cost:

• Free plan — $0
• Standard plan — $149
• Team plan — $399
• Premium plan — custom pricing

Sample customers:

• Coursera
• Discover
• Lionbridge
• The Motley Fool
• ON24

Rasa.oi

Kaput’s takeaways:

• Lets you send personalized newsletters
• Automates newsletter creation
• Automates content curation

Monthly cost:

• Standard plan — $29
• Plus plan — $140
• Pro plan — $499
• Enterprise plan — custom pricing

Sample customers:

• HubSpot
• Mailchimp
• Salesforce
• Shopify
• Zapier

Runway

Kaput’s takeaways:

• Generates video from text prompts
• Professionally edits images
• Automatically generates subtitles

Monthly cost:

• Basic plan — $0
• Standard plan — $12 per user
• Pro plan — $28 per user
• Enterprise — custom pricing

Sample customers:

• CBS
• Google
• Microsoft
• New Balance
• Vayner Media

Writer

Kaput’s takeaways:

• Enables content brainstorming
• Creates content across teams
• Quickly edits, distributes and repurposes content

Monthly cost:

• Team plan — $18 per user
• Enterprise plan — custom pricing

Sample customers:

• Charles Schwab
• L’Oreal
• Samsung
• Uber
• United Healthcare

John Egan is a content creator and content marketing strategist in Austin, Texas. He is the author of The Stripped-Down Guide to Content Marketing.