Job Hunters: don't sell the ingredients -- offer the cake
Susan Schwartz
![Susan Schwartz]()
Susan Schwartz
Personal Branding Strategist | Career Coach |Find what you love to do -- and find the way to do it
It's not what goes into your resume. It's what comes out.
Instead of promoting your ingredients -- your skills/talents/experience -- lure your reader with delicious results.
Make them want what you've got by making it enticingly specific.
Help them see the total picture of who you are -- and what you've got to offer.
Don't sell the ingredients.
Offer the cake.
Career Transition Coach | Career Consultant | Resume Creator | Expert in Navigating Transitions and Connecting the Dots for a Successful Job Search
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