New Data Call for Attention to Recurring Donor Base

We’ve all seen the data the last few years showing declining donations and, more concerning, declining numbers of donors. New research from Neon One shares a bright spot: recurring donors. Their report shares not just benchmarking data, but also lessons that can be applied to grow your nonprofit’s recurring donor base. To dive even deeper, NCN’s Senior Grant Writer Robert Hoshaw interviewed Neon One’s Head of Content Abigail Jarvis to learn more about the motivations of recurring donors:

Additional Resources on Fundraising:

Before your nonprofit solicits donations, consider that the state(s) where your nonprofit operates has the authority to regulate its fundraising activities.

• Fundraising guidelines from the IRS
• Charitable solicitation registration with state governments
• Professional fundraising consultants and grantwriters
• Ethical fundraising practices
• International Statement of Ethical Principles in Fundraising (AFP)

Donor Relations

• 6 More Fundraising Legal Tips (Nonprofit Law Blog)
• Tax tips to share with donors (IRS)
• Saying "thank you" to donors.
• Help donors value their purchases through charity auctions
• Gift acceptance policies 
• Toolkit for great relationships between grantmakers and nonprofits (Exponent Philanthropy)

To learn more about fundraising trends and guidelines, check out our our full page of resources.