Learn how to use the instructional query library (IQL) to create and edit queries based on your business and reporting needs. Explore specific SQL functions and syntax that you will use in Amazon Marketing Cloud (AMC) to create queries. By the end of this course, you’ll be able to: 1) Assess a mental model for building custom reports in AMC and how to utilize the tool to create and edit queries 2) Distinguish various AMC SQL functions and the nuances to consider when being used Start the course now: https://ads.amazon/3y1uxaD
Amazon Ads Partners
Advertising Services
Ready to grow your business? Join the Partner Network and showcase your capabilities to advertisers.
About us
Amazon Ads partners are companies available to support the needs advertisers may have for a variety of business tasks and strategies. They have a range of expertise across Amazon Ads products and services, and they can act as a resource to help advertisers business achieve their goals in the Amazon store or beyond. All Amazon Ads partners are vetted and are members of the Amazon Ads Partner Network. Ready to grow your business? Join the Amazon Ads Partner Network to build your Amazon Ads expertise, access resources, and get discovered by advertisers. The Partner Network is a self-service hub for agencies and tool providers to manage their business relationships with Amazon Ads. You can register with the Partner Network to access marketing and learning resources and showcase your capabilities to advertisers on the enhanced Amazon Ads partner directory.
- Website
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https://advertising.amazon.com/partners/network
External link for Amazon Ads Partners
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Seattle
Updates
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Check out how Market Performance Group and Skai helped Manuka Honey increase its Amazon DSP ROAS by 65% Learn more: https://okt.to/KbduEq
It's true what they say - Amazon DSP and Sponsored Search are better together! 🤝 Check out how Market Performance Group and Skai helped Manuka Honey increase its Amazon DSP ROAS by 65% by integrating it into the Skai platform alongside their Sponsored Search campaigns👇 https://okt.to/KbduEq Amazon Ads Partners Amazon Ads
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Have you ever wondered how to leverage Amazon Marketing Cloud (AMC) to help plan, activate, and measure Amazon DSP campaigns? Watch our latest "In the Know" with Flywheel's Benedict Turner and Amazon's Claire Hall to get insights on top tips for using AMC and Amazon DSP together!
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Are you already leveraging Amazon Ads audio ads? Michelangelo Simonte shares a great recap of why you should consider this format to help reach customers.
Senior Manager | Global Partner Development @ Amazon | E-commerce and Retail Media Consultant | Driving Retail Sales, AdTech Solutions, and Business Growth | eBay and P&G Alumni
Attention Brands: Are You Leveraging the Power of Amazon Audio Ads? 🔊 📻 Audio advertising is one of the fastest-growing ad formats, and Amazon Ads is making it easier than ever for brands to reach customers through this engaging medium. Amazon's audio ads allow you to: ✨ Target users based on their listening habits, interests, and shopping behavior on Amazon ✨ Deliver highly relevant and personalized messaging to your ideal audience ✨ Measure performance with detailed insights on impressions, clicks, and conversions ✨ Easily create and launch your audio campaigns through Amazon's self-service platform 🎶 With over 55 million monthly active users on Amazon Music alone, the opportunity to connect with attentive listeners is substantial. Audio ads on Amazon allow you to cut through the noise, build brand awareness, and drive conversions - all in a format that consumers are embracing more than ever. 🎺 Want to learn more about how Amazon audio ads can elevate your marketing strategy? Let me know if you have any other questions! I'd be happy to discuss how your brand can leverage this exciting ad format. Amazon Ads Partners #AmazonAds #AudioAds #DigitalMarketing #Advertising #AmazonMusic
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We've created a training for advanced Amazon DSP users that breaks down how to use pixels in Amazon DSP campaigns to help you improve campaign performance for your clients. After taking this course, you will know how to: 1) Recognize how pixel solutions help drive campaign success for advertisers selling on and off Amazon 2) Create different audience types with simple pixels and Amazon Advertising tag 3) Determine when to use simple pixels or Amazon Advertising tag based on your goal KPIs Become an expert: https://ads.amazon/3xtAsFu
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Sharing Perpetua's Amazon Marketing Cloud (AMC) strategies for peak events to maximize the impact of your clients' ad spend. Learn more: https://lnkd.in/dRcKYiBZ
Leveraging Amazon Marketing Cloud (AMC) can be a game-changer for your brand during peak events 💪 AMC offers deep insights like Time to Convert and Path to Purchase, crucial for understanding customer behavior around key events like Prime Day 🛒 With AMC's robust data, you can target shoppers based on purchase history, browsing behavior, and past engagements, optimizing campaigns for peak performance. Maximize your reach & ROI this Prime Day 👉 https://bit.ly/3Vy8L6e #AMC #AmazonAds #AmazonMarketingCloud #eCommerce #PrimeDay Amazon Ads Partners
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Throwback to #CannesLions2024. Thank you to the many Amazon Ads Partners that brought their innovation and creativity to inspire our customers. btr media, CreativeX, Pacvue, Flywheel, PODEAN, Envision Horizons, Obviously, CreatorIQ, to name just a few. Hope to see you all next year!
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Businesses in the US that don't sell in the Amazon store can now use Sponsored TV to reach and engage new audiences in relevant contexts, including industries like automotive, media and entertainment, and travel, and hospitality. 1️⃣ Use Locations controls to reach audiences relevant to specific locations including: postal codes, city, designated market area (DMA), and state 2️⃣ Reach audiences based on likely content interests such as music videos, video games or dramas, product categories like headphones or running shoes 3️⃣ Show ads across streaming TV services like Amazon Prime Video, Twitch, Freevee, and Amazon Publisher Direct 4️⃣ Get started with no minimum spend, daily budgets and evergreen campaigns 5️⃣ Engage audiences with interactive ad experiences, including: remote click, QR code, and Twitch clickable “learn more” overlays 6️⃣ Access metrics in real-time Learn more in this document or help your advertisers get started now through this guide: https://ads.amazon/3S37piN
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Image generator is now available in North America and parts of Europe. With the AI-driven image generator (beta) tool advertisers can rapidly and easily create custom lifestyle images for Sponsored Brands and Sponsored Display campaigns at no additional cost. Providing this tool in new locales opens the possibility for brands of all sizes to create as many campaign-ready assets as needed. Did you know that a majority of advertisers cite creative as the biggest challenge to launching successful campaigns? With image generator, there is: 1️⃣ No expertise needed: Build cost-free and effective ads without technical or design experience. 2️⃣ Faster time to market: With just a few clicks, you can generate lifestyle creative, and then refine them with short text prompts and themes. Easily save your creations to your creative asset library to streamline the campaign process. 3️⃣ Creative performance optimization: With AI-generated images, you can create thousands of variations to quickly test and learn which creative drives stronger engagement and better ROAS.
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Andy MacLeay from Fluency - Advertising Automation Platform shares how industries without an Amazon storefront—like home services, healthcare, real estate, and automotive—can advertise on Amazon and drive traffic to their first-party websites.
As the world’s largest online retailer, Amazon offers unique insights for advertisers by tapping into the purchasing power of millions of shoppers. 💡 Now, industries without an Amazon storefront—like home services, healthcare, real estate, and automotive—can advertise on Amazon and drive traffic to their first-party websites. 🚗 While the benefits of Amazon advertising are immense, adding any new channel to your portfolio can strain your team’s resources and create a "crisis of capacity." If you’re considering integrating Amazon into your media mix and want to scale your approach, check out our latest interview with our VP, Channels and Engagement, Andy MacLeay. Amazon Ads Partners #Amazon #AmazonAds #AmazonSponsoredDisplay #DigitalAdvertising