The future of marketing is here and Google Marketing Platform offers a range of solutions to help. As AI is revolutionizing the way we connect with customers, advertisers can: ✅ Understand customer needs better than ever before ✅ Optimize campaigns for maximum impact ✅ Drive better ROI and achieve higher conversion rates Explore the need-to-knows when it comes to using Google AI to achieve your marketing goals → https://goo.gle/3Li3lYh
About us
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Learn more at g.co/marketingplatform
- Website
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http://g.co/marketingplatform
External link for Google Marketing Platform
- Industry
- Advertising Services
- Headquarters
- Mountain View, California
Updates
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Ready to elevate your ad campaigns? 🎯 By linking your Google Analytics 4 data with Display & Video 360, you can unlock a world of possibilities for smarter, more effective bidding. Custom bidding within Display & Video 360 automatically adjusts your bids based on data signals from Google Analytics 4, ensuring you are maximizing your return on ad spend and achieving your campaign goals! Learn how to link the two here → https://goo.gle/3RWTgE4
Unlock a deeper understanding of your customers with Google Analytics 4 — get more relevant insights, predict purchase behaviors, and solve for unknowns in the customer journey. Find out more 👉 https://goo.gle/3Wf5Hh5 #GoogleAds #SummerofAIEssentials
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Recently, the official shutdown of Universal Analytics occurred. And while we are sad to see it go, we are excited to continue our investment in Google Analytics 4 as our sole analytics platform. With Google Analytics, advertisers can: ✅ Analyze AI-powered insights: Discover customer pain points, trends, and more to optimize their experience across all channels. ✅ Uncover full funnel performance: Measure the effectiveness of your marketing campaigns and identify areas for improvement. ✅ Maximize your ROI: Allocate your ad spend to ensure you are within budget with optimal reach. Read the full article to learn more → https://goo.gle/4bBaD3Z
Four ways Google Analytics delivers actionable insights for your business
blog.google
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Not all conversions are equal - some are worth more to your business than others. By assigning conversion values in Search Ads 360 you can identify and focus on conversions that bring higher value outcomes, ensuring you reach the right audience and maximize your ROI! To learn how to get started, head over to our help center → https://goo.gle/4bsM9dd
Want to hear how Porsche AG uses conversion values to boost ROAS? Take a look, and see how you can too—with these tips: 📌 Prioritize your most profitable conversions 🎯 Focus your budget on high-value actions 📈 Make data-driven decisions to boost business growth Learn more about conversion values from our best practices guide 👉 https://goo.gle/3zoLxbl #GoogleAds #SummerofAIEssentials
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Albertsons Media Collective partners with Display & Video 360 to launch Collective TV, an offering that combines the potential of retail media and TV advertising. Key features of Collective TV include the ability to: ✅ Access to 92% of US CTV households through Google's Display & Video 360 platform. ✅ Activate your first-party data in a way that respects user privacy and protects your data using the PAIR protocol. ✅ Create shoppable video ads on YouTube to drive direct sales. ✅ Harness Albertsons' shopper data to reach the right consumers while they watch YouTube. More here: https://goo.gle/3xHaw9i #CTVadvertising #retailmedia #GoogleDV360 #CollectiveTV Learn more here: https://goo.gle/464KGZP
Albertsons Media Collective - Customer Story | LiveRamp
https://liveramp.com
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The explosion of streaming has redefined what people mean when they say they’re going to watch TV — and AI is primed to help us reimagine what marketers can do. New Google solutions can help to: ✅ Unify your media to connect with viewers across all the content they love. ✅ Enrich the performance of your streaming ads with first-party data. ✅ Put Google AI to work to make your CTV dollars work harder, and create closer connections with viewers. Download or save our guide 👇
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Authentic LGBTQ+ representation in advertising isn't just about inclusivity, it's about connecting with a diverse audience, building brand loyalty, and reflecting the real world we live in. Partnering with organizations like GLAAD can help brands create impactful campaigns that resonate with the LGBTQ+ community, driving growth and positive social change. Learn more on how you can ensure your ads are inclusive → https://goo.gle/4cA6j65
Why advertising is a force for LGBTQ+ equity - Think with Google
thinkwithgoogle.com
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Set up enhanced conversions in Search Ads 360 and get a clearer picture of your campaign performance. Enhanced conversions provide a privacy-first way to uncover hidden conversions to optimize your bidding strategy and improve your measurement with more accurate data.
Enhanced conversions capture consented data from your website in a privacy-safe way — improving the accuracy of your conversion measurement and unlocking more powerful bidding. Learn more from our best practices guide 👉 https://goo.gle/3RsJRUk #GoogleAds #SummerofAIEssentials
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Reach Uber's riders on the move! Through Uber's new partnership with Google Ad Manager, Journey Ads are now available in Display & Video 360, letting you programmatically tap into this massive audience and drive results for your brand. → https://goo.gle/45n5FXl
Uber expands Journey Ads to programmatic buyers across Rides app
marketingdive.com
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Missed the #GML2024 excitement? No worries! Check out our breakdown of updates for Google Marketing Platform and discover ways you can use AI to drive your enterprise marketing campaigns forward. 🚀 → https://goo.gle/4cmu69q
Google Marketing Live 2024: Your roundup of Google Marketing Platform announcements
support.google.com