Live Nation for Brands

Latin music’s global takeover continues as artists like Karol G break records with their world tours, and festivals like Sueños, La Onda, and Besame Mucho expand to offer passionate fans a one-of-a-kind experience. Discover how brands like Corona, Bacardi, and Verizon celebrate Latin music and culture to authentically connect with audiences at festivals they’ll never forget. https://bit.ly/4eY80w7

Life is a highway, and millions of fans are enjoying the ride all summer long to their next concert or festival. Auto brands have the power to get them there in style and become a memorable part of their live music journey. Discover how live music unlocks new opportunities for the auto industry, according to the fans. https://bit.ly/3VOhp0I

Bonnaroo: 300K Music Fans. 4 Epic Days. Endless Branding Opportunities. This year's Roo wasn't just about music – brands created experiences offering festival-goers welcome relaxation zones, exclusive content, delicious treats, and incredible stage views. They even livestreamed the magic, bringing the Bonnaroo spirit to fans at home. See how brands turned Bonnaroo into a marketing win and unlock the secrets to creating unforgettable fan experiences here: https://bit.ly/3RMGoQE

Why be basic when you can be bratty? Brat Summer is here. Charli xcx's lime-drenched album isn't just an anthem, it's a cultural revolution unlocking a new wave of creativity and authenticity for fans far beyond music. Discover the marketing secrets behind this season's most daring cultural phenomenon to connect with your audience in a way that’s so Julia. https://bit.ly/4eBRdyR

Gov Ball may have had 63 epic sets, but this year’s festival was all about epic experiences. 150k fans sang, chilled, and had the time of their lives, thanks to the brands on site! 🔥 🎤 The Coca-Cola Company: Fans became headliners at the Coke Studio with personalized music videos! 🍩 Dunkin': Swinging by the House of Dunkin’ allowed fans to fuel the fun with iced coffee, Munchkins, & Gov Ball airbrush tattoos. 👚 Forever 21: Fans styled themselves at Forever 21’s Style Shop, where a capsule collection, designed in partnership with Gov Ball, was available for fans to customize to express their style. 🏀 National Basketball Association (NBA): The NBA leaned into live music this year to connect with Gen Z, surprising fans with a lounge to catch the Finals in between sets. 🌞 Supergoop!: Fans beat the heat & stayed festival-fresh with free sunscreen at their iconic yellow booth. See how these brands and so many more are winning with fans at festivals in Shannon Thaler's BizBash article: https://bit.ly/3XxSzo5

Liquid Death transformed canned water into the coolest drink to sip on with its bold and irreverent marketing and became an instant hit with music fans at venues and festivals. Live Nation’s Russell Wallach chats with Andy Pearson, one of Liquid Death’s marketing mavericks, to unpack the brand’s billion-dollar journey and his advice for marketers looking to make their mark. https://bit.ly/4bHQaeJ

Can’t make it to the Bonnaroo Music and Arts Festival? No problem. Thanks to Hulu and Snap Inc., you can catch incredible sets from headliners & behind-the-scenes peeks from your favorite spot on the couch! Plan your virtual festival experience here: https://bit.ly/3XmI7zV

Gov Ball Rewind: The music, the vibes, the bliss ✨

🗽🚕🍎 Chappell Roan’s Lady Liberty performance at Governors Ball is the live music moment of 2024 so far! Here's what brands can learn from this chart-topping queen to ditch the boring and connect with fans like never before this festival season. And to the marketers skipping festivals this year… Good Luck, Babe! https://bit.ly/4bWCbBR

🍩🏃♂️🎵 Since 2022, Dunkin' has been the go-to pick-me-up for festival goers across the US. They've kept fans cool and energized with refreshing iced coffees, tasty treats, and engaging activities between performances. On this National Donut Day, explore how Dunkin's festival experience has evolved over the years to connect with Gen Z music fans. https://bit.ly/4aMxQ2U