Positioning for Results Using
Search Engine Marketing
When a prospective customer uses a search engine to answer a question about how, what, where or which product, he or she is raising a hand, saying “I have a question!” Search Engine Marketing (SEM) is all about positioning your brand as the answer to the question.
![icon-searchidea](https://www.mlivemediagroup.com/wp-content/uploads/2018/11/icon-searchidea.png)
71%
of consumers begin by using a search engine to discover new products and services
![icon-searchcompare](https://www.mlivemediagroup.com/wp-content/uploads/2018/11/icon-searchcompare.png)
74% Reported
using search to compare or research a brand
![icon-adbuy](https://www.mlivemediagroup.com/wp-content/uploads/2018/11/icon-adbuy.png)
Paid Search Ads
can increase purchase intent by up to 28%
Using Search to Generate Qualified Leads
Your search campaign should position you as the answer to the question being posed by your ideal customer. Whether that means paid placement, as in buying an ad in the top search results (a pay-per-click campaign), or SEO (adjusting your site content to naturally generate better rankings among search results), your campaign efforts require a watchful eye and a partner willing to make real-time changes to benefit your campaign.
READ A SUCCESS STORY HERE:
Search Results Guide Inventory Decisions
A Lawn and Garden client had been selling trellises online and in big box retail locations. These products performed satisfactorily in those retail locations, and the search volume around these items supported those sales. But with a quick review of the search volumes for “lattice,” we quickly discovered that the combined search quantities were three times that of “trellis.”
Our client had both the materials and the capabilities already in place to manufacture this product. With upcoming annual sales meetings, our client used our market research and data to help bolster their pitch for adding lattices to the repertoire of products carried by retailers and distributors.
When your ideal customers raise their hands to ask a question and you show up as a possible answer, they are more likely to choose you if they recognize your brand name. Branding your business through display and video will increase the success rate of being chosen as the answer when you appear in the search results.
OUR EXPERTISE
Real World Examples
Case Study: Lead Generation for a Marketing Agency of Record
While our team does this work for hundreds of clients across the region and nation, we do it first for ourselves. This case study is…
Visit Detroit Partners With MLive Media Group to Drive Record NFL Draft Attendance
While campaign delivery metrics are great, the true performance of event marketing is attendance – and Detroit blew away even the most optimistic expectations
How a Free Search Audit Changed the Game for a Midwest University
Like many universities of its kind, Spring Arbor was looking for ways to bolster its student recruitment campaigns. While they were already utilizing multi-channel marketing…
Industry insights
Blog Posts
Paid vs. Organic Social Media: Why You Need Both
Search Engine Marketing
In this article, we’ll delve into the intricacies of social media strategies, demystify the difference between organic and paid approaches, and reveal why a harmonious…
FREE DOWNLOADS: Insights Driving Higher Ed Campaigns in 2024
Search Engine Marketing
Gain insights into maximizing marketing ROI through emerging channels, personalizing student outreach for superior engagement, and optimizing campaigns for measurable results. Don't miss this opportunity…
Unlock Greater Potential by Pairing SEM and SEO
Search Engine Marketing
Learn how to strategically combine paid advertising with organic optimization to boost traffic, enhance brand visibility, and achieve your digital marketing goals.
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