by Lily Billotti Background The ‘Old Money aesthetic’, also known as ‘Quiet Luxury’, is an infamous fashion trend based on elegant and understated designs that avoid obvious logos or details; it draws from the concept of generational wealth and powerful ancestry. Quiet luxury aims to be elegant, timeless, and sophisticated; a look that exudes wealth and class without being flashy or ostentatious. Proponents of the aesthetic include famous brands such as Loro Piana, Brunello Cucinelli…