Farmers market bouquet cut flowers

Get your copy of Floret Farm's A Year in Flowers - Erin Benzakein shares her expert tips and ideas for arranging beautiful seasonal flowers

In the beginning, pulling together bouquets was almost effortless. A quick stroll around the yard and I could gather more than enough ingredients to put together something beautiful. But as time went on and my hobby turned into a business, having a steady supply of the right kind of ingredients became tricky. It’s one thing […]

I share about my own Farmer's Market experience and the top tips that helped me grow a sustainable flower business starting at the farmer's market. I chat about harvesting routines, how to engage customers, how to transport more flowers to the market, and the importance of adapting to the needs of the market.