NBA 2K League unveils layoffs, reimagined business

NBA 2K League CEO Andrew Perlmutter held a town hall with the league staff and management yesterday, where he "announced massive layoffs" and "laid out plans for the league’s big revamp." The GM for Heat Check Gaming, one of the teams in the league, posted on social media after the town hall that Perlmutter "fired everybody in 10 minutes and got off." Other league employees went live on Twitch and "claimed the league would be going on a hiatus, effectively leaving them and many pro players out of a job, for the next 18 months to revamp." The NBA 2K League released its update following the town hall, saying it is "reimagining" the league into a "global digital entertainment business." The league will become "social-first" to "reflect a style that 'younger fans understand.'" It’ll also have "live events that aim to be 'immersive experiences' in 'playful environments'" (DEXERTO, 7/2).