Comscore, Inc.

In sharing its messages of congratulations 🎉 for Comscore’s 25th anniversary, the IAB has cited our record of continually evolving solutions to keep pace with the fast moving cross-media landscape. Swipe through to read the messages from the IAB's EVP and Chief Growth Officer, Sheryl Goldstein and VP of Measurement, Addressability & Data Center, Angelina Eng. To see the schedule of content we're releasing throughout July to mark this milestone visit 👉 https://lnkd.in/ecAegm7k #iab #adtech #mediameasurement #comscore

The latest in our series of industry insights throughout July highlights online brokerage shopper trends in 2024. This blog from Comscore's Ryan Williams takes a closer look at how the brokerage industry continues to undergo rapid change. Read it at this link https://lnkd.in/e6whuazb #shoppertrends #mediameasurement #comscore

Take a look into the future of advertising in a cross-media landscape 👀 during our upcoming joint webinar with the ANA about the State of Gen Z. Join Comscore’s Danan Ren, Bo Liu and Caleb White on July 25 at 3pm ET as we share our latest insights about this digital-first consumer shaping industry trends at pace. Register via this link https://lnkd.in/e7EueGJq #genz #digitalfirst #crossmedia #comscore #mediameasurement Association of National Advertisers

Comscore’s always-on, daily social media insights capture content and platform level analysis to optimize messaging and engagement. Powered by Comscore insights, the Denver Democrats saw a 35% rise in total social media engagement and a 167% increase in comments/replies on facebook, Instagram and X between August 2023 and March 2024. For more details visit 👉 https://lnkd.in/eXj3y3U2 #voterengagement #politicaladvertising #mediameasurement #comscore

Our tenacity is what sets Comscore apart in the measurement industry, according to our Director of Software Engineering, Sherwood Pengel. As we put the spotlight on some of our people to celebrate Comscore’s 25th anniversary throughout July, Sherwood shares how much he values the genuine connections he has with his colleagues. Swipe through his Q&A 👀 to learn more.

THE COUNTDOWN IS ON! Comscore’s annual State of Gaming report drops next week. We’ll be launching our highly anticipated report at the ANA Digital and Social Media Conference on July 17.    If you’re heading to the event, catch Comscore’s Joseph Delfino on stage with 🎮 ANZU Co-Founder and CEO Itamar Benedy at 410pm PT for a first look at the insights.    Visit our landing page for more details https://lnkd.in/gZGuQnKe #gamingadvertising #ingamingads #mediameasurement #comscore

NEWS FROM COMSCORE 🔊 All The Trade Desk clients now have access to Comscore’s person-level Local Ad Measurement data for insights and optimization. The future of precision measurement is now available directly within The Trade Desk platform. Visit this link for all the details 👉  https://lnkd.in/eDsdii8d #thetradedesk #admeasurement #mediameasurement #comscore #crossplatform

Social media platforms have become essential resources for consumers 🤳 to explore and consume digital content related to accommodation. Our latest industry insights blog in the series marking Comscore's 25th anniversary, looks at how digital content consumption 👀 continues shifting to mobile and social media's role in that trend. Read it at this link ➡ https://lnkd.in/ecaHRdrB #digitalcommerce #accomodationcontent #socialmarketing #mediameasurement #comscore

If you’re heading to the IAB Video Leadership Summit next week, catch Comscore’s Renee Nelson on stage on July 16, 2024, for the session: "Beyond Reach: Is the Industry Ready for Full-Funnel Video Strategy?" Find the details at this link 👉 https://lnkd.in/eWxWjcYF

The latest in our series of industry insights this month puts the focus on auto-loans 🚘 and how to best engage consumers, including what type of information to put at their fingertips during the pre-qualification process. Read the article at this link 👉 https://lnkd.in/ex8ej9GH #autoloans #banklending #mediameasurement #digitalinsights #comscore