Introducing ConceptEvaluate AI 🚀 Discover our newest AI-powered innovation testing tool designed to give you accurate predictions that fast-track your innovations to market. Build confidence early in your innovation process with AI-generated insights designed to: ✔ Boost your creative thinking ✔ Open new growth avenues ✔ Fast track your time to market ✔ Test sensitive concepts Want to learn more? Reach out today 👉 https://lnkd.in/dcYKWUtj #Innovation #Insights #AI #MRX #KantarMarketplace #KantarAI
About us
Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
- Website
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http://www.kantar.com
External link for Kantar
- Industry
- Market Research
- Company size
- 10,001+ employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- market research, consulting, insights, analytics, health research, polling, surveys, brand tracking, media effectiveness, audience measurement, brand strategy, customer experience, and innovation
Locations
Employees at Kantar
Updates
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We are working with Bain & Company and Qualtrics to elevate the quality of customer experience practices all over the world. Today we are giving a first look at our jointly-endorsed Global Standards for CX. This first ever cross-industry effort introduces a common language for excellence in the CX industry and standards to raise the bar for CX practices across all industries. Kantar's Global Head of CX, Rob Huijboom said the initiative aims to "provide unparalleled support to organisations who strive to deliver exceptional customer experiences and enrich the lives of customers." The standards are open for consultation until 31 August. Read them and feedback here: https://loom.ly/P12P0C4 #CXExcellence #CX
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We are delighted to announce that Kantar’s Brand Inclusion Index is now live! We are incredibly proud to have created the most accessible market research study to date to amplify the voices of underrepresented consumers. We’ve kicked off the launch this morning with our first global webinar tailored to the Asia and the Pacific region. It’s not too late to sign-up to the EMEA or Americas session today at 2pm or 6pm GMT. See the link here to sign-up: https://loom.ly/hULkRe0 Keen to delve into the data now? Download the free booklet here: https://loom.ly/y0fz49Q
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Do attitudes drive sales? Or is it that sales drive behaviours that drive more sales? Let’s fast forward to early September when iPhone 16 will have just launched. We’ll re-enact two versions of the same event: Version #1: I am happily queuing for iPhone 16, it’s more premium than my current device and I’ve got to have it. Version #2: I’ve been queuing for two hours, and I finally got iPhone 16 in my hands. It must be better than the one I’ve got. If real-life purchasing mirrors the latter version, a marketing team shouldn’t spend time or resources building a brand’s perceptions. This is a doctrine our industry has heavily embraced over the last decade. Are we all wrong? In this article, and armed with our latest data, we challenge you to reconsider. By the end of it, you’ll have Sir John Hegarty’s words ringing in your ears: “A brand is the most valuable piece of real estate in the world, a corner of someone’s mind.” By the end it, you will have put brand perceptions back at the heart of your marketing effort. https://loom.ly/Dn-49BI Mary Kyriakidi
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Strong brands are built on more than just performance metrics, and many marketers are shifting focus from short-term performance tactics to long-term brand building. See why our Jane Ostler says "brand building remains the foundation for all growth" in this Marketing Dive article: https://loom.ly/V3T1xsE
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Don’t miss your final chance to sign-up to Kantar’s Brand Inclusion Index launch webinar tomorrow. Sign-up to the webinar of your choosing here: https://loom.ly/hULkRe0 Get ready for the release of our groundbreaking study that will empower your brand to grow through inclusion. Join tomorrow and we will reveal: ⭐ The top 5 insights from the Brand Inclusion Index study ⭐ The global winners of Kantar’s Brand Inclusion Index ⭐ Local accounts on the value of inclusion from Kantar’s country experts Follow the sun with us and join one of our three webinars at 5am, 2pm and 6pm GMT. See the time conversion for your local session down below: APAC session: ➡️ 10:30am, Mumbai 🇮🇳 ➡️ 1pm, Singapore 🇲🇼 ➡️ 2pm, Seoul and Tokyo 🇰🇷 🇯🇵 ➡️ 3pm, Sydney 🇦🇺 EMEA session: ➡️ 3pm, London 🇬🇧 ➡️ 3pm, Lagos 🇳🇬 ➡️ 4pm Paris 🇫🇷 ➡️ 5pm, Nairobi 🇰🇪 Americas session: ➡️ 12pm, Mexico City 🇲🇽 ➡️ 1pm, Bogota and Chicago 🇨🇴🇺🇸 ➡️ 2pm, Toronto and New York 🇨🇦🇺🇸 ➡️ 3pm Sao Paulo 🇧🇷
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Don't miss out on meaningful revenue opportunities! ConceptEvaluate AI helps you predict in-market performance with powerful insights. ⏰ With results in as few as 24 hours 💯 Test up to 100 concepts at once 🤖Benefit from an extensive survey-based AI model 💥 With actionable insights delivered 🌍 In over 30 markets worldwide Discover how you can enhance your innovation process today. Learn more today ➡️ https://lnkd.in/dcYKWUtj #AI #Innovation #ConsumerInsights #KantarAI
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臺灣證券交易所股份有限公司於上周7 月4 日,假台北君悅酒店3 樓凱悅廳,辦理113 年度第3場「證券業永續發展轉型執行策略宣導座談會」,現場湧入超過60 家證券業者,均指派董監事及高階經理人等代表出席。線上會議有近200名報名者參與,議程涵蓋多面向永續議題的探討,在場與會者均廣泛交換意見,獲得業界高度好評。 有別於以往偏重於法遵面理論與實務的主題,本次會議特邀國際知名市場研究顧問機構 — Kantar 凱度洞察台灣王曉娟 Yvonne Wang 董事總經理 ,藉由集結凱度集團全球資源的資料庫,以及長年提供各領域消費者與市場的分析研究,對與會者以「全球與台灣數據洞察- 企業永續轉型的價值與挑戰」為主題,分享凱度最新永續發展指數產業報告 (2023 Sustainability Sector Index) ,說明為真正面向未來,證券商應審慎因應永續轉型議題,方得以適應社會與市場不斷的變化,打造更強大、更有價值的品牌。王曉娟董事總經理也建議證券業者,可經由品牌策略、永續創新、成效監測,以及廣告溝通4個步驟,落實建立堅實的永續優質形象。 The Taiwan Stock Exchange Co., Ltd. (TWSE) held the 3rd “Securities Industry Sustainable Development Transformation Execution Strategy Promotion Symposium” in 2024 on July 4th, in the Hyatt Hall on the 3rd floor at the Grand Hyatt Taipei. The event attracted over 60 securities firms, with representatives including directors, supervisors, and senior executives in attendance. Nearly 200 participants joined the online session as well. With the agenda that encompassed discussions of sustainability topics on multiple fronts, the event enabled extensive exchanges among participants, receiving high praise from the industry. Distinct from the previous events that had focused more on the theories and practices of legal compliance, the Symposium specifically invited Yvonne Wang, Managing Director of Kantar Taiwan, Insights Division , an eminent international market research consultancy. On the basis of the firm’s database that aggregated resources worldwide, as well as its years of administering analyses and studies of consumers and markets across sectors, Yvonne shared Kantar’s latest report, 2023 Sustainability Sector Index, with the participants under the title of “Global and Taiwan Data Insights – the Values and Challenges in the Sustainable Transformation of Businesses ,” stating that in order to truly embrace the future, securities firms ought to prudently cope with sustainable transformation issues so as to adapt to the ever-changing society and market and build brands that are more powerful and valuable. Yvonne Wang also advised securities firms to establish a solid brand image of sustainability and quality by means of 4 steps, i.e., strategic framing, sustainable innovation, measuring impact, and engaging activation . #Sustainabiltiy #SSI2023 #TWSE #Taiwan
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The CMO's role is evolving to drive business growth through a deeper understanding of consumer attitudes and data-driven decision-making. Jane Ostler, our EVP of thought leadership, spoke to Cameron Clarke, editor of The Drum during Cannes about how CMOs can adapt and expand their roles to deliver growth WATCH: https://loom.ly/xYSsRFY
How CMOs can prove they drive business growth
thedrum.com
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The Brand Inclusion Index launch is less than a week away! Sign-up to the webinar here: https://loom.ly/hULkRe0 Count down with us, see here our third webinar spotlight, featuring our speakers from the Americas. We look forward to welcoming our Kantar speakers: Valeria Piaggio, Global Head of DEI, Paloma Sevy, Client Partner, Maura Coracini, Media & Digital Director, Stefanie Klinge, Creative Director, and finally Wayne Levings, Chief Client Officer. This webinar will be held at 6pm GMT on Tuesday (16th of July). See this time in your local time zone: ➡️ 12pm, Mexico City 🇲🇽 ➡️ 1pm, Bogota and Chicago 🇨🇴🇺🇸 ➡️ 2pm, Toronto and New York 🇨🇦🇺🇸 ➡️ 3pm Sao Paulo 🇧🇷 Please note webinars for APAC and EMEA will be held at 5am and 2pm GMT respectively.
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