Blockthrough

Merci beaucoup Cannes 2024! The festival is wrapping up and we are leaving here with connections, insights and plans for the future. We’d like to highlight how collaboration and user centricity are vital to tackling challenges faced within the industry and the internet at large. This week in Cannes, we connected with industry leaders to spread our message of why a user-focused internet means long-term success for publishers, advertisers and tech solution providers. Over the past few days of breakfast sessions, meetings and apéros in our Cannes townhouse, we focused on the importance of ad filtering and user-first strategies – how we can spark creativity within limited ad formats and how leaders in the ad tech space can collectively continue important initiatives, like conscious advertising, driving consumer behavior changes and ad inventory quality. We walk away from Cannes with a better understanding that we need to focus on the user and truly collaborate in order to drive real change on extensive issues like sustainability, privacy and brand safety. These are essential to transforming the internet into a trusted, sustainable and accessible place for everyone. #adfiltering #eyeoXCannes #Cannes2024 #usercentricity #collaboration

Meet us in Cannes! We’ve set up our townhouse to provide a calming, yet engaging atmosphere juxtaposing the hustle and bustle of the festival. The atmosphere of the townhouse symbolizes our vision for a clutter-free online experience through ad filtering, embodying the principle that less is truly more. We look forward to discussing how our technology, along with our solutions for advertisers and publishers, can provide more incremental revenue, more impactful ads and more brand trust, all while improving the overall user experience. Located in a peaceful area of Cannes about an 8-minute walk from Palais des Festivals et des Congrès, our townhouse will be open Monday through Friday for various meetings, panels and apéros, offering a place for guests to “filter out” the noise. Here's a quick look at some events you may not want to miss: Tuesday 18 June - Women in ad tech breakfast from 10 AM - 12 PM to discuss practical steps to keep important initiatives like privacy, sustainability and DEI in focus even as priorities shift. - Conscious advertising breakfast for brands and advertisers from 10 AM to 12 PM to present findings from a pro-bono campaign with WildAid, using advertising to drive positive behavior change and applying green media best practices. - Open apéro evening from 4 PM - 6 PM to connect with other Cannes attendees, drinks and snacks included. Wednesday 19 June - Panel on media quality (or lack thereof) and if we zero in on this one issue, we may be able to improve a myriad of others from sustainability to brand safety (and more) 4 PM - 5 PM (with panelists from TAG, Good-Loop, The NAI). - Open apéro evening from 5 PM - 7 PM to continue the conversation. Thursday 20 June - Last chance for an apéro evening from 4 PM - 6 PM to network and recap the week’s events and insights. To get in touch or secure your invitation for one or more of these events, please use the link below. https://bit.ly/3XrsQh9 P.S. Note that the Olympic Flame will be passing through Cannes on Tuesday between 11 AM - 1 PM so you may want to factor that into your travel time as the roads will be closed. #Cannes2024 #Cannes #eyeoXCannes #AdFiltering #Sustainability

We’re excited to announce our return to the eyeo Townhouse at the Cannes Festival! Join us for a series of strategic events addressing critical issues in today’s digital advertising landscape: ✔️ Navigating the ad filtering landscape ✔️ New research on consumer ad preferences ✔️ Privacy regulations and data compliance ✔️ Sustainability and decarbonization We'll also be hosting drinks for business networking events. Stay tuned for more updates! #Cannes #Cannes2024 #eyeoXCannes #Sustainability #Privacy

9GAG has successfully monetized over 450 million pageviews by turning ad blocker challenges into revenue wins, all without compromising their users' browsing experience. 🔎 Check out our latest case study to learn more: https://lnkd.in/efKHQQC6 #AdRevenueRevival #CaseStudy #AdFiltering #MonetizationStrategies

Did you know that 10-40% of desktop users block ads, costing publishers up to $54 billion a year? This insightful article by @AdMonsters explores ad filtering, a solution that bridges the gap between a positive user experience and healthy ad revenue: Users: Enjoy a smoother browsing experience with fewer disruptive ads. Publishers: Maintain revenue with compliant, unobtrusive ads. Discover how ad filtering creates a win-win for everyone! https://buff.ly/49GfTCz #AdFiltering #UserExperience #DigitalAdvertising

🚨 New podcast alert 🚨 We had a amazing time chatting with Erik A. Requidan and Justin Hansen, co-founders of Media Tradecraft, in this episode of Slice of Ad Tech. Tune in to hear about: ✔ Their founder journey and focus on running an operator-led business ✔ How Media Tradecraft approaches their customer's most pressing challenges ✔ The top three challenges publishers face in 2024 (and how to think about them) ✔ How publishers can differentiate themselves in the market by looking inward ✔ The most overlooked revenue metrics to focus on to drive growth Link to the full episode: https://lnkd.in/gBRagNNz

🎮 Boosting Gaming Monetization: Venatus Teams Up with Blockthrough 🎮 With 350+ gaming publishers relying on Venatus to monetize their content, finding ways to boost incremental revenue is always a priority. Venatus understood the impact ad blocking was having on monetization, and transformed this obstacle into an opportunity.  Through their partnership with Blockthrough, Venatus has generated over 10 billion pageviews in reclaimed inventory, resulting in huge revenue gains for their publishers. Read all the details here: https://lnkd.in/e445J5ez Learn more about Venatus here: https://bit.ly/4cDSGnt #AdRevenue #SuccessStory #AdFiltering #Gaming

Come join us! Our Monetization & Partnerships team is growing 📈

Calling all Senior Software Engineers - come join our team!

The buzz is electric on the first day of #MWC24 as we explore La Fira, eager to dive into the game-changing tech shaping our future. Here's what excites us: ✔️ Unlocking potential with 5G & AI: Unpacking the latest advancements and their impact on industries. ✔️ Metaverse horizons: Exploring the future of connected experiences and its influence on how we live, work, and play. ✔️ Industry thought leaders & peers: Sharing ideas, forging partnerships, and propelling the tech landscape forward. Join us on this journey! ✔️ Connect with our team: Shoot us a message to network and discuss exciting opportunities https://lnkd.in/ePUfsCvm ✔️ Cocktail party: Join us tomorrow for an evening of connections and insights https://lnkd.in/eCYiAMMw  ✔️ Live updates & insights: Stay tuned as we share key takeaways and experiences throughout #MWC24! #MWC #MobileWorldCongress #Technology #Innovation #FutureTech #Barcelona #Networking