🚨 New podcast alert 🚨 We had a amazing time chatting with Erik A. Requidan and Justin Hansen, co-founders of Media Tradecraft, in this episode of Slice of Ad Tech. Tune in to hear about: ✔ Their founder journey and focus on running an operator-led business ✔ How Media Tradecraft approaches their customer's most pressing challenges ✔ The top three challenges publishers face in 2024 (and how to think about them) ✔ How publishers can differentiate themselves in the market by looking inward ✔ The most overlooked revenue metrics to focus on to drive growth Link to the full episode: https://lnkd.in/gBRagNNz
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9GAG has successfully monetized over 450 million pageviews by turning ad blocker challenges into revenue wins, all without compromising their users' browsing experience. 🔎 Check out our latest case study to learn more: https://lnkd.in/efKHQQC6 #AdRevenueRevival #CaseStudy #AdFiltering #MonetizationStrategies
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Did you know that 10-40% of desktop users block ads, costing publishers up to $54 billion a year? This insightful article by @AdMonsters explores ad filtering, a solution that bridges the gap between a positive user experience and healthy ad revenue: Users: Enjoy a smoother browsing experience with fewer disruptive ads. Publishers: Maintain revenue with compliant, unobtrusive ads. Discover how ad filtering creates a win-win for everyone! https://buff.ly/49GfTCz #AdFiltering #UserExperience #DigitalAdvertising
Putting Users in the Driver’s Seat: How Ad Filtering Increases Revenue - AdMonsters
admonsters.com
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🎮 Boosting Gaming Monetization: Venatus Teams Up with Blockthrough 🎮 With 350+ gaming publishers relying on Venatus to monetize their content, finding ways to boost incremental revenue is always a priority. Venatus understood the impact ad blocking was having on monetization, and transformed this obstacle into an opportunity. Through their partnership with Blockthrough, Venatus has generated over 10 billion pageviews in reclaimed inventory, resulting in huge revenue gains for their publishers. Read all the details here: https://lnkd.in/e445J5ez Learn more about Venatus here: https://bit.ly/4cDSGnt #AdRevenue #SuccessStory #AdFiltering #Gaming
How Blockthrough reclaimed 10 billion pageviews for Venatus
https://blockthrough.com
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Come join us! Our Monetization & Partnerships team is growing 📈
Blockthrough's Monetization & Partnerships team is growing - we are excited to announce that we are seeking a new Lead, Optimizations Solutions to join the company! 🚀 This is a brand new position, and this AdOps expert will be a liaison between our Demand, Partnerships, and Product teams. Calling all folks with extensive #adtech experience 📣 If you or anyone you know would be a good fit, please reach out to me directly. We can't wait to hear from you! 🤘 #adtechjobs #hiring #applytoday #applyhere
Blockthrough - Lead, Optimizations Solutions
jobs.lever.co
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Calling all Senior Software Engineers - come join our team!
Blockthrough's Engineering team is growing - we are excited to announce that we are seeking a new Senior Software Engineer to join the team! 🚀 This individual contributor position will be a pivotal addition, and we are looking for someone with extensive experience with Go, Python, Rust, and/or C++. Bonus points if you have adtech experience! If you or anyone you know would be a good fit, please reach out to me directly. We can't wait to hear from you! 🤘 #softwareengineeringjobs #seniorsoftwareengineer #hiring #applytoday #applyhere
Blockthrough - Senior Software Engineer
jobs.lever.co
