📣 What an event! – We hosted the biggest KOL takeover at EthCC, co-hosted with Cointelegraph Accelerator, NewTribe Capital, and Internet Computer. The who’s who of Web3 joined us for a night of serious networking and exclusive alpha. Here’s a glimpse of what went down: Panels: 1- Web3 Media vs KOL This panel explored the dynamic relationship between media outlets and KOLs in Web3 marketing. It featured industry experts like Anna Shakola, Antoni (🔜 EthCC 🇧🇪) Boruszak, Quinten François, and Emilio Canessa. Key takeaways included: - The impact of KOL endorsements and content creation on Web3 marketing campaigns. 2- How to Get Attention in Web3 This panel focused on fostering and maintaining thriving online communities in the Web3 space. Insights were shared by prominent figures like irritated.eth, FOMOBOYZS, Gianina Skarlett, Jeremy.btc, and 0xSweep. Here’s a top view of the learnings: - Strategies for keeping your community engaged and excited about your project. - Effective methods for building and managing strong online communities within Web3. - The importance of community management for long-term success in Web3. Keynotes: 1- How to Manage Your KOL Rounds All in One Place This keynote addressed streamlining the process of managing fundraising rounds involving KOL participation. It covered topics like: - Platforms and tools for managing KOL relationships and contributions – Cookie3 Affiliate (https://lnkd.in/deuz6mVz) - Strategies for optimizing the effectiveness of KOL-driven fundraising campaigns. - Best practices for ensuring transparency and accountability in KOL rounds. 2- Olympus: Peak of Web3 Acceleration This keynote analyzed the rise of Olympus, a on-chain Web3 acceleration platform connecting founders, investors, mentors and talents across different ecosystems and the innovative features and mechanisms employed by the Olympus protocol. As we launch more Cookie3 Fair Affiliate Fair KOL rounds, we will continue to provide networking opportunities between projects and KOLs. This night was one for the books.
Cookie3
Blockchain Services
The first #MarketingFi Protocol & AI Data Layer for users, creators and businesses 🍪
About us
🍪 The first #MarketingFi Protocol with AI Data Layer for users, creators and businesses. Backed by The Spartan Group, GSR, Big Brain Holdings, OrangeDAO, Jsquare CEO Filip Wielanier
- Website
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http://app.cookie3.co
External link for Cookie3
- Industry
- Blockchain Services
- Company size
- 11-50 employees
- Headquarters
- Tallinn
- Type
- Partnership
- Founded
- 2021
Products
Cookie3
Marketing Attribution Software
Cookie3 is combining off- and on-chain analytics, which allows projects to understand their audiences' journeys, interests, and needs to provide extra value with laser-point accuracy. With over 200 Web3 marketing teams, including Mantle, eesee, GameSwift, WOO or KyberSwap, Cookie3 is becoming a standard tool in Web3 marketing stack.
Locations
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Primary
Tallinn, EE
Employees at Cookie3
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Diego Borgo ᵍᵐ
Diego Borgo ᵍᵐ is an Influencer Helping Web3 & AI Brands Grow | Marketing & GTM advisor | Public Speaker
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Tomer Warschauer Nuni
Visionary Digital Marketing Leader and Blockchain Innovator, Forging the Future of Web3 and Crypto Ecosystems | Forbes | Cointelegraph | Kima Network…
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Ralf P. Gerteis
Entrepreneur | Advisor | GW3 Solutions | NFT + Art Collector | Web3 | Blockchain | >30k Followers
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Tomasz Fiema
UX/UI Web3 Designer & Creator - Cookie3.com
Updates
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Our Marketing Manager Antoni (🔜 EthCC 🇧🇪) Boruszak made a splash at EthCC. He dropped some serious knowledge bombs about our innovative solutions that tackle some of the most pressing challenges marketers face today. The event, co-hosted with YAP Global Ltd, NEAR Foundation, ACJR, and Crypto Communications was a vibrant space filled with enthusiastic discussions. Here's a glimpse into what Cookie3 has in store: - Feeling lost in the maze of identifying high-value users? Cookie3's On-Chain Analytics is your guide! - Bots draining your airdrops? Fear not! The Cookie3 Airdrop Shield is here to protect your campaigns. - Struggling with the grind of KOL fundraising? We've got you covered. Cookie3 Affiliate streamlines the process. The good news? We're not just talking the talk, we're walking the walk. These solutions are actively smashing marketing obstacles. But wait, there's more! We're hosting a dedicated KOL event on July 11th. Want to attend? Slide into Marco's DMs (https://lnkd.in/dRh65f8j) and join the fun.
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📢 PARTNERSHIP ANNOUNCEMENT Cookie3 X Astra Nova Astra Nova is integrating our analytics to turbocharge their platform and giving back to our community in a big way. Here’s the scoop on our first collaboration stint: $COOKIE (Cookie DAO) stakers who locked in before 5pm UTC yesterday can MINT the Supernova Key NFT — this gets you front-row seats to the $RVV presale. Supernova Key NFTs are going live tomorrow at 2PM UTC! https://lnkd.in/dWEbmWMt
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Polkadot spent USD 37M on marketing with ( $4.4M on influencers) → Impact → Negligible or not? Let’s get into it. Our CMO Krystyna Kozak-Kornacka hit the nail on the head. Maybe the $4.4 million spent on influencers wasn't the problem. Maybe they actually hiit their targets and coud prove it through analytics. The real question might be: who were they targeting? Check out her insights —> https://lnkd.in/dUzPJSHF Data > Dollars Here's the thing: throwing money at marketing isn't enough. We (and everyone in Web3, really) need to get back to Marketing First Principles – data-driven marketing. Numbers don't lie. They help prove what's moving the needle. Web3 Analytics: Beyond Google Analytics Traditional analytics tools like Google Analytics fall short in Web3. ON CHAIN DATA is crucial to measure marketing effectiveness. Cookie3 to the rescue? In case you didn't already know 1B+ Wallets Processed, 14B+ Multi Chain Transactions, 300+ dApps Integrated & 16+ chainss integrated. That’s Cookie3 for you. Influencer marketing can be a game-changer, but only if it's done right. With Cookie3 Analytics and Cookie3 Affiliate, we’re creating tools to build and track killer KOL campaigns.
Are the Polkadot KOLs in the room with us? KOL Marketing 101.
Krystyna Kozak-Kornacka on LinkedIn
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ETH CC here we come. Our team, Antoni (🔜 EthCC 🇧🇪) Boruszak (Marketing Manager) and Peter Makowski (Head of BD), are gearing up to bring the #MarketingFi heat at ETH CC. We're not just attending – we're throwing TWO exclusive side events. Craving insightful Web3 discussions, delicious food, and good vibes? We've got you covered. Join us for Contextualised Connect Brussels by YAP Global Ltd in collaboration with NEAR Protocol , Cookie3, ACJR and Crypto Communications Collective. → https://lnkd.in/dgwQ6aVS Join us for the biggest KOL takeover at ETH CC. We're bringing together the biggest names in Web3 for a night of serious networking and exclusive alpha. This event is co-hosted by Cointelegraph Accelerator, NewTribe Capital, Internet Computer Services → https://lnkd.in/da3PEMgm Limited spots available, so grab yours before they're gone. See you there 👋
Contextualised Connect Brussels by YAP Global · Luma
lu.ma
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We just dropped the Multi-Token Farming RULES. How did we get here? After many consultations with the $COOKIE DAO the decision regarding the above rules has been made to ensure attractive airdrops for stakers and an upward trajectory for $COOKIE. Here is an overview of how this works: → Multi-farming pools open at peak hype with most sought-after tokens. → Staker-only pools: Constant buying pressure from users seeking airdrops. →"Free" airdrops: Stake for 30 days, get airdrop + full stake back. So how can one get on with our Multi-Token Farming? → Stake $COOKIE in one of the regular staking pools. → Accumulate Cookie Points from staking, which determine your airdrop tier. → Monitor our socials for Multi-Token farming announcements. → Once a multi-farming pool opens, apply to participate and receive an airdrop. If you stake for longer, you get boarded to a higher tier which results in LARGER AIRDROPS. For more details, read up → https://lnkd.in/d9VTK_-a Also it is important to note, these rules will bound the SEASON ZERO of multi-token farming. Is there scope for change? Of course. We believe in building with our community hence, on Tuesday, July 9th at 15:30 UTC, we will hold a Townhall AMA with Cookie3 co-founder and CEO Filip Wielanier to discuss the airdrop farming rules and community feedback.
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Our CMO, Krystyna Kozak-Kornacka, recently joined Joeri Billast on Web3 CMO Stories. She dropped some gems: —> Key tips for dominating Web3 marketing. —> Exclusive insights into airdrops and listing tactics as learning’s from Cookie DAO’s $COOKIE playbook. —> A glimpse into the daily hustle of a Web3 CMO. Tune in for the full scoop: https://lnkd.in/dzy-U_SV
Check out the latest episode on the Web3 CMO Stories podcast: Innovative Strategies in Web3 Marketing with Krystyna Kozak-Kornacka, CMO at Cookie3: 🟣 Audio: https://lnkd.in/etxjnuxa 🟣 Blog: https://lnkd.in/eb8N6B-P #web3 #web3marketing #analytics
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📣 Announcing a powerful alliance: Cookie3 and Inspect unite for strategic success. Why is this HUGE? Together, we’re building the foundation for quality thought leadership in #Web3! This partnership will facilitate valuable creators in giving their communities exclusive access to exclusive KOL rounds. Our shared core belief? Communities lead the way and they matter.
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$COOKIE stands tall on a foundation of industry ALPHA. $COOKIE is supported by heavy hitters and crypto OGs like IvanOnTech as strategic investors. ☑️ A top-tier content creator. ☑️ Boasts a massive X community with 467K+ followers. ☑️ Over 528K YouTube subscribers. ☑️ Has produced over 1,000 videos — a relentless content grind.