Co:Create Ink reposted this
Exciting news from Co:Create Ink – we've joined Diageo's Fusion Partnership Lab! 📖 A little backstory 📖 A few months ago, the Fusion team reached out asking us to apply for the program. One area they were interested in was web3 loyalty and they saw us as a leader in the space. So they were understandably surprised in December when we caught up before their final selection, and let them know we'd decided our highest and best use was by going all in on our incubated concept, Co:Create Ink, a platform to elevate the artistry of tattoos, blending tradition with technology 🖊️. We shared the reasons we were excited about building out a new degree of ownership and elevating the artistry and self-expression of tattoos. The purpose of the meeting was primarily to let them know we were no longer focused on web3 loyalty. Towards the end however, I mentioned “this is likely not a fit for Diageo, but if there is interest in exploring the storytelling and community around tattoo culture, there may be something surprising and impactful there.” Lo and behold, sometimes the craziest ideas are just the thing. While we are definitely an unusual pick for Diageo, this first part of the program is all about exploration and brainstorming. 🥂Cheers to seeing if we come up with something crazy and cool together and discovering where this journey takes us. Patrick Workman #CoCreateInk #Diageo #Innovation #TattooArt #Web3 #community
🎇 Cohort Showcase: Part Two 🎇 Introducing the second half of our cohort for the ‘Celebrate at Home’ edition of Fusion by Diageo! Now for the fun to begin… Lounge OfferFit Co:Create Ink Tipple Superlogic Wowzi Innit Adrich Spirits Network