It's early days as enterprises start harnessing AI to help automate the customer experience - but can it be done without losing the human touch? Phil Wainewright hears some Zendesk customer stories, and tips for automating CX with a human touch: bit.ly/3Sx8jVl #CX #AICX
diginomica
Book and Periodical Publishing
Insights for the digital enterprise - a decade of trust.
About us
Today’s informed buyers demand real insight, not buzzwords. diginomica captures their attention by delivering authoritative, thoughtful reporting and analysis that separates signal from noise, with no interruptions from advertising and metrics based on visitor quality, engagement and influence. We actively engage with our reader community both directly and through dialog on professional social networks. We provide rich, informed reportage, analysis and opinion based upon daily contact with the tech industry - buy and sell side - and practitioners.
- Website
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http://www.diginomica.com
External link for diginomica
- Industry
- Book and Periodical Publishing
- Company size
- 2-10 employees
- Headquarters
- Surrey
- Type
- Partnership
- Founded
- 2013
Locations
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Primary
Surrey, GB
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Brighton, GB
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Massachusetts, US
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Glasgow, GB
Employees at diginomica
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Neil Raden
Author, Advisor, Mathematician .Thinkers360 Global Thought Leader/Influencer iAI, Analytics, Predictive Analytics, National Security, GenAI…
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Gary Flood
Freelance Business & Technology Writer and Editor. Always delighted to hear of interesting B2B editorial, copywriting or media training opps. Check…
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Barb Mosher Zinck
Marketing Strategist, Tech Enthusiast & Writer
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Phil Wainewright
Digital Business Expert
Updates
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PathFactory is acquiring content experience platform Uberflip, intending to create a global leader in B2B content intelligence and personalization. Barb Mosher Zinck looks at the strategic combination of factors that influenced the decision: bit.ly/3zGxpuj
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Can Britain’s new Labour Government accelerate sustainable progress with its climate and green tech policies? Em Rose finds there is cautious optimism out there... bit.ly/4cGVteT #sustainability #GreenTech #ClimatePolicy #UKGovt #EnergyEfficiency
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Enterprise Hits and Misses: This week - Goldman Sachs questions the ROI of generative AI - and ushers in a different AI conversation. AT&T gets a major breach, and Snowflake is facing the scrutiny too. AI projects need a mental health check, and Jon blows a very funny gasket in the whiffs section: bit.ly/4f0kaol
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UiPath collaborates with academia on AI innovation and says humans will be the arbiters of value. Alyx M speaks to two AI experts on what has been learned so far on the collaboration between humans and machines: bit.ly/466GfNT
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diginomica reposted this
Marketing pros, Finance may not care about CTRs and MQLs, but they do know one acronym very well – ROI. Our CMO Rowan Tonkin says that the best CMOs collaborate and communicate with Finance frequently, clearly, and in the language of the business… not marketing. Read more insights in diginomica: https://lnkd.in/eE44Vped
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diginomica reposted this
The Asset Tag is the latest step in our mission to make physical operations a safer and more connected industry. Our CEO Sanjit Biswas recently spoke with diginomica about the launch of our Asset Tags, highlighting their importance to organisations with smaller but high value assets. Learn more about Sanjit’s plans for Samsara and how Asset Tags will support his vision: https://lnkd.in/ggPCtgF8 #AssetTags #FleetManagement #NewLaunch
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How Team Liquid seized a competitive edge in #esports with SAP analytics and AI. First up in Jon Reed's event highlights series, we learn of data at scale, creative app building, and collaboration across company walls. Jon sat down with Team Liquid Partnerships Manager Thom Valks to hear the story: bit.ly/4cA4K8C
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diginomica reposted this
Co-Founder of diginomica.com, Enterprise Irregular, purveyor of multi-media content. Debunking/researching what matters to B2B buyers...
Yep, this is live in two hours at 4pm ET. Should be spicy..... :)
Co-Founder of diginomica.com, Enterprise Irregular, purveyor of multi-media content. Debunking/researching what matters to B2B buyers...
Yep, it's time. Join me and Brian Sommer, MBA for this month's highs and lows of the enterprise. Our special guest will be Lawson Abinanti, who has some tough love for BI vendors on how their messaging falls short. We'll probably push into some FP&A and AI talk as well. What do customers really need from their BI and data vendors? As always bring your savviest comments and sharp wit.
Enterprise month in review - how vendors mess up their messaging in BI
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