We recently sat down with Brad Smith, the host of "Wealth!" on Yahoo Finance to discuss the findings of our Spend Z report. Our Chief Communications Officer, Marta Cyhan-Bowles, revealed Gen Z's spending power is set to grow to around $12 trillion (USD) globally by 2030, and that this generation is poised to spend more than any before. What categories are they targeting, and how do their consumption preferences differ from other generations? Find out by checking out the full segment: https://lnkd.in/ecm4RatY Or by reading the Spend Z report here: https://lnkd.in/eAzHn3-j #SpendZ #GenZ #YahooFinance #FMCG #ConsumerBehavior
About us
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View(TM). NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.
- Website
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https://niq.com/
External link for NielsenIQ
- Industry
- Information Services
- Company size
- 10,001+ employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Founded
- 1923
Locations
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Primary
200 W Jackson Blvd
Chicago, Illinois 60606, US
Employees at NielsenIQ
Updates
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Last week, our very own Kaleigh Theriault, Associate Director of Beverage Alcohol Thought Leadership, spoke to CNN about Gen Z's (21+) evolving drinking habits and their impact on consumer trends This generation's choices are reshaping the market landscape, reflecting broader shifts in social behaviors and preferences. As an example, brands are expanding beyond beer and diversifying their product portfolio with flavorful concoctions to specifically appeal to this demographic. Read the full interview here: https://lnkd.in/eH3Hstuu #GenZ #ConsumerTrends #CNNInterview #MarketInsights
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🍹 Missed our live webinar? Catch up now! Our "Global State of the On-Premise in 2024" webinar is now available on demand. Dive into key insights from our experts Charlie Mitchell and George Argyropoulos, covering: - Latest global channel trends - Growth drivers for brands - Winning strategies in the On-Premise sector - Insights from 38 countries 🔗 Watch now and stay ahead in the beverage industry: https://lnkd.in/eBRWcdBm
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Happy AI Appreciation Day! 🤖 Today, we reflect on how artificial intelligence (AI) has revolutionized the way we work and the world-class service we've been providing our clients for over 20 years. So how does AI play a crucial role in our business? At NIQ, we leverage this technology to automate complex processes, analyze vast amounts of data with precision, and deliver personalized experiences that meet the unique needs of each client. Want to learn more? Take a look at our AI webpage for more information: https://lnkd.in/eitY2kfm #AI #AIatNIQ #TheFullView
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📦 #PrimeDay is Back and Bigger Than Ever! Amazon just announced the largest online shopping event of the summer, Prime Day, is officially happening on July 16th & 17th this year. Consumers continue to flock to the e-commerce giant for their favorite deals on both everyday items and big-ticket purchases. To prepare for this big event, our e-commerce experts will host a session called "The Prime Directive" to share our latest insights around Prime Day and ecommerce shopping. Register today 👇 #PrimeDay #Ecommerce
The Prime Directive: Harnessing Product Insights Data into eCommerce Wins
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We're about to go LIVE with "The Prime Directive: Harnessing Product Insights Data into eCommerce Wins." Don't miss out on these amazing insights from Sherry Frey and Brian Crosby! Join below at 11EST. 👇 #PrimeDay #RetailInsights #FMCG
📦 #PrimeDay is Back and Bigger Than Ever! Amazon just announced the largest online shopping event of the summer, Prime Day, is officially happening on July 16th & 17th this year. Consumers continue to flock to the e-commerce giant for their favorite deals on both everyday items and big-ticket purchases. To prepare for this big event, our e-commerce experts will host a session called "The Prime Directive" to share our latest insights around Prime Day and ecommerce shopping. Register today 👇 #PrimeDay #Ecommerce
The Prime Directive: Harnessing Product Insights Data into eCommerce Wins
www.linkedin.com
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Our data dives deeper than demographics, revealing a hidden insight: Technology first adopters often come from high-income households. Download our free case study to see how a company leveraged HH income data to craft a custom go-to-market strategy that resonates with this tech-savvy group. Unlock the secrets of reaching true techies today! ➡️ https://lnkd.in/ePSd9PyH #omnichanneldata
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By 2030, Gen Z will make up almost 25% of the global population and will spend $12 Trillion. If you’re going to grow with Gen Z, you’re going to need a full view of what’s now and what’s next. Find out more in our new report, Spend Z: https://lnkd.in/eYyhPGYF #SpendZ #GenZ #GenerationalSpend #ConsumerBehavior #TheFullView
Spend Z – Gen Z Spending Power & Habits
https://nielseniq.com
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"My favorite thing about working here is the opportunity to be a trusted and strategic partner to our clients." Jeremy is our Associate Client Manager, he's been at NIQ for over 3 years and has worked on many different teams 🤝 Now in our Business Intelligence team where he helps manufacturing clients design reports for their sales and marketing teams using our new Discover platform. Check out his story 👇 Unlock your potential at NIQ! Check out our career opportunities: https://lnkd.in/ezTy3Juh #LifeAtNIQ
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Did you hear? NIQ India has been recognized not only as a Great Place To Work® but also as one of India’s Best Workplaces in Professional Services for 2024! 🏆 This achievement reflects our team’s hard work and dedication to creating a positive, supportive, and inclusive work environment. We’re proud of our India Hubs and the talented, diverse workforce driving our success both locally and globally. And guess what? At NIQ we’re growing and looking for new talent to join our amazing team. Check out our open roles on our careers page and apply today! #LifeAtNIQ
NIQ Recognized as One of India's Best Workplaces
https://nielseniq.com