Wasserman Marketing

What a month of football that was! Proud to have been working with Booking.com on their #Euro2024 campaign. 🎵 Managing music and football creators ⚽ 🎬 Creating social content for UEFA and influencer channels ⭐️ Booking.com hospitality boxes at x3 venues, brought to life by Wasserman Live 🏟️ Producing Booking.com in-stadia LED perimeter boards 🏠Delivering the Booking.com Home at the Berlin Fan Zone which you can see in action, below #TeamWass

As #EURO2024 reaches its climax, we wanted to reflect on the content we’ve been working on with Sure Sport UK. Throughout the tournament, we tasked the one and only Ben Fosters to #BringTheHeat and remind us of some of the Hottest Moments in Euro’s history.

𝐓𝐀𝐊𝐄 #𝐓𝐄𝐀𝐌𝐖𝐀𝐒𝐒 𝐓𝐎 𝐓𝐇𝐄 𝐁𝐀𝐋𝐋 𝐆𝐀𝐌𝐄 ⚾️ 🏟️ From the London Stadium transformation, to six #TeamWass clients competing in a two day event, this year saw our hardworking team make their presence felt at the MLB World Tour London Series, as the New York Mets took on the Philadelphia Phillies. With over 100,000 general admission ticket sales and 5,000 hospitality direct sales made, the two-game series welcomed close to a combined total of 110,000 fans. Our partnership with the MLB continues to go from strength to strength, and we can’t wait to host many more remarkable events like this in the future. Until next time...

In Focus: Former England international, Theo Walcott has partnered with Mars Wrigley EXTRA gum during the UEFA EURO 2024 tournament. Courtesy of EXTRA and Theo, fans were given some ‘extra’ time to relax and breathe when making their way around London to watch England’s first group game, as some lucky supporters were surprised with a free taxi ride. #TeamWass

In Focus With Euro 2024 well and truly under way, we're excited to highlight a meaningful collaboration between our client Nathan Ake, and Ralph Lauren for their #FatherAndSonDay, supporting The Royal Marsden Cancer Charity in The Times Sunday Style. This campaign has been created to help inspire men to have open conversations about their health, encourage regular check-ups, and raise awareness around male cancer. This cause is especially important to Nathan, who lost his father in 2021. Nathan showcases items from the special Polo Ralph Lauren collection, where 25% of the net purchase price was donated to the Royal Marsden Cancer Charity until June 20th.

Our brands & properties team has been busy bringing the fun to music festivals across the US through the House of Dunkin' this summer, serving up:  🥤 iced coffee  🍩 munchkins  🎟️ experiences + giveaways ⚡️ good vibes to energize the weekend Find out more about our work on behalf of Dunkin', below. ⬇️ https://bit.ly/3Ru9vIk

The '23-'24 soccer season was one to remember for our AIA team, with plenty of highlights to reflect on as we helped leverage the brand’s partnership with Tottenham Hotspur Football Club to encourage people to live healthier, better, longer lives. 💭 Let’s Talk with Ange Postecoglou 👂 AI-ASMR with the Spurs squad  🧑🍳 Cooking skills series ⚽️AIA Championships 2024 Check out the full story behind our year’s work with AIA below. ⬇️ https://bit.ly/3Xu0Klf 

Ahead of Taco Bell and Cheez-It’s launch of the Big Cheez-It Crunchwrap Supreme, Laundry Service and Cycle created a suitably innovative launch moment for the long-awaited collaboration featuring a social stunt that caused quite the stir online.Say hello to “Big CrAIvings” – the campaign designed to orchestrate an Early Access moment for the new limited time offer menu items. Read the full story on the campaign below: https://lnkd.in/eB74ivrP

Big news day here at Wasserman. I am thrilled to announce the addition of industry veteran @Alyson Walker to our Executive Leadership Team in Canada in the role of Senior Vice-President, Brands and Properties. Alyson has a bullet-proof reputation as one of the strongest thought leaders in the sports and entertainment business in Canada. She has earned every ounce of that reputation by leading with authenticity and building trust among the largest decision makers in our industry.   At Wasserman, we are immensely grateful for the privilege of serving the very best Clients in the marketplace and this addition will continue to elevate our game. But in the end, culture is king, and we are nothing without our incredibly talented team that continues to push the envelope each and every day to deliver the work. There isn’t a doubt in our minds that Alyson is the right leader to continue to turbo charge our aggressive growth strategy and help take our team and our business to the next level. Alyson Walker, on behalf of Elizabeth Lindsey, JD Lubenetski, Linsey Ferguson , Vered Koren, Mike Spicer, Bryan Ploen Chris Cook and our entire global Brands and Properties team, welcome to Wasserman.   Sometimes timing is indeed everything 😊! #Wasserman #TheCollective Wasserman Marketing

Thank you to the Influencer Marketing Awards for recognizing Wasserman Next Gen’s work on the HBO Max: Spring 2023 College Influencer Campaign as a finalist in the Best Brand Engagement award category. The Influencer Marketing Awards celebrate best-in-class, innovative campaigns that have been effective in reaching consumers. We’re proud to be shortlisted and grateful to HBO Max for their partnership on this work.