Seeking nominations for the top creative agencies harnessing generative AI
BI is looking for the top creative agencies harnessing generative AI technologies to produce innovative, consumer-facing ad campaigns.
Adtech's $40 billion juggernaut The Trade Desk is about to face its biggest test yet
The Trade Desk faces a looming deadline to replace ad cookies. Its high profit margins and rich valuation are at stake.
3 ways buying Vizio would send Walmart's ad business surging and put Amazon on notice
Walmart's acquisition of Vizio will expand its ad inventory and improve the margins of its ad business.
How Taylor Swift changes the value of Super Bowl spots
Super Bowl advertisers are anticipating the impact of Taylor Swift's likely presence at the big game.
For Super Bowl advertisers, $7 million for a 30-second spot is just the beginning of an even bigger investment
While $7 million might be the average cost for 30 seconds of Super Bowl ad time, brands often have to invest way more to drive real business results.
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Digital consultancy Bounteous will merge with Accolite Digital, aiming to become a billion-dollar giant in 5 years
Private equity firm New Mountain Capital facilitated the merger. They have a plan involving organic growth and M&A to hit $1 billion in revenue.
Meet 14 rising stars of brand marketing revolutionizing advertising in companies like Universal Pictures and Coca-Cola in 2024
These advertising up-and-comers are reaching consumers in new ways, developing products, and helping send their companies to new heights.
How LiveRamp's $200 million acquisition of Habu will kickstart the next wave of adtech industry M&A
Consolidation is inevitable for companies that help power ads without cookies, some experts say.
Intuit's CMO has a plan to help the company seize a new $30 billion revenue opportunity
Intuit plans to use a reinvented marketing strategy to disrupt financial assistance, an opportunity worth $30 billion.
Seeking nominations for the rising stars in public relations 2024
We're looking for diverse PR pros towards the beginning of their careers and have shown leadership potential.
Meet 12 generative AI startups that are primed to transform advertising and marketing in 2024
These 12 innovative adtech startups are using generative AI to transform marketing.
3 ways The New York Times claims OpenAI and Microsoft is a billion-dollar threat to its business
How OpenAI and Microsoft could cut into The New York Times' biggest revenue drivers, according to its lawsuit.
The 16 hottest adtech companies of 2023
Companies saw big opportunities in retail media, streaming TV, and generative AI.
Snowflake's CMO reveals her marketing strategy that will help the company go from $2.6 billion in revenue to $10 billion by 2029
Snowflake's CMO has a plan to help realize the data giant's multi-billion dollar growth ambitions.
These are 30 rising stars of Madison Avenue who revolutionized advertising in 2023
These 30 early- and mid-career pros are poised to shake up the advertising world.
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Read the pitch deck that helped AI adtech company Qortex raise $6 million, led by Nvidia and Samsung alumni
Qortex is dipping into GFT Ventures' $140 million debut fund. The VC firm's founding managing partner called the adtech company "one of my favorites."
Sonos' new chief commercial officer dishes on her plans to overhaul its marketing strategy and turbocharge its share of the audio market
Sonos seeks to transform its marketing strategy with the appointment of Google alum Deirdre Findlay as its chief commercial officer, a new role.
Meet 13 firms that are helping retailers cash in on the $130 billion retail media market
Adtech firms like PubMatic, Criteo, and The Trade Desk are making a splash in retail media.
Here are Meta's 20 most powerful execs leading its ad business resurgence
These execs are key to bringing the social media giant's ad business back to growth.
Ad giant IPG merges embattled data unit Kinesso with media agency Reprise after major shakeup
The new ad unit won't focus on working directly with advertisers, but will mostly help make IPG's other media agencies smarter.