Disney's new Star Wars show "The Acolyte" hasn't held its audience, but a wise strategic move has helped the company's standing in the streaming wars.
The 2024 Olympics in Paris could be bigger than ever for young and breakout athletes to get brand deals, talent agents say.
The former Republican presidential candidate said the publisher needed to add three hand-picked men to its board. It didn't. So... what happens next?
Influencer marketing is off to a strong start in 2024, even as other parts of the creator economy struggle.
Here's how TikTok is changing and transforming the music industry. We've been tracking TikTok's ascent from social-media newcomer to music power player platform.
An LTK SVP said the creator-commerce platform wants to be seen as a "destination" as affiliate marketing competition heats up.
Children used to grow up watching Mickey Mouse on The Disney Channel. Now they're all on YouTube.
New social-media platforms risk becoming fads as buzz pushes them to the top. But founders are trying to build products that last.
Paramount Global finally reached a deal with Skydance, putting Paramount+'s future into question. Here's why New Paramount should give it a good look.
We tested TikTok Music's AI chatbot, Tonik, to see how it can turn text prompts into personalized song playlists.
The media mogul says he doesn't care who wins — just as long as that person doesn't do what Joe Biden has been doing for the last four years.
Rex Woodbury's Daybreak Ventures is eyeing startups at the intersection of creators, shopping, and AI.
ArtBotAI uses Omnicom's large language models, created through partnerships with the likes of Microsoft, OpenAI, Google, Getty, Adobe, and Amazon.
The small local airport is managing heavy private-jet traffic and logistical challenges ahead of the annual conference.
An uptick in disciplinary actions at Emma Tucker's Journal has unnerved the newsroom. A former Journal reporter is challenging them in court.
Meta launched its Twitter-killer, Threads, a year ago, but overtaking X and escaping Instagram's shadow is proving to be tricky.
David Ellison's plans for Paramount don't just include making better TV shows and movies. They call for better tech. How's that going to work?
David Ellison, the 41-year-old son of Oracle billionaire Larry Ellison, is set to become one of Hollywood's youngest moguls with his Paramount deal.
Paramount's leadership trio said it was "business as usual" until the deal closed — likely in the first half of 2025 because of regulatory hurdles.
Amazon is leading Netflix in the TV advertising haggle with a bigger ad-supported audience and lower prices.
Cofounder and CEO Travis Montaque went on leave while several C-suite executives have exited in recent months.
Millions' CEO and cofounder shared key pitch deck slides for the startup that helps athletes monetize their NIL through streaming and e-commerce.
During VidCon, lifestyle influencers were asked which platforms they'd pick if they had to start over as creators. TikTok wasn't on their list.
Jessica Bravura, known online as Aphmau, has 21 million subscribers on YouTube, where she role-plays characters in Minecraft.
Instagram directed a lot of traffic to Threads when the text-based app launched last July. Today, it has more than 175 million monthly active users.
Paramount Global agreed to merge with Skydance, ushering in a new era for the media company that has faced setbacks amid a shifting media landscape.
X has faced financial pressures since Elon Musk's takeover, and tensions are reportedly rising between him and CEO Linda Yaccarino.
Business Insider is compiling its fifth annual list of the most influential talent managers and agents that help TikTok creators jump-start their careers.
Taylor Swift is playing multiple nights in cities like London and Toronto, and she's earning millions more because of it.
Netflix stopped offering its Basic plan last year, and now some users say they're being notified they need to pay more or accept ads.
Noplace is the top app on the Apple App Store this week. We spoke to the founder behind the viral hit.
Night has parted ways with Alex Piper, who served as the head of Night Studios, and Jared Jacobs, who was the vice president of development.
Haliey Welch went viral for her R-rated "hawk tuah!" Now she wants to cash in on all those "likes." But can she be more than a meme?
At this year's VidCon, fans of streamer Aphmau lined up, YouTube created a 'Minecraft' world, and TikTok had an airport-themed installation.
YouTube isn't just kids' first stop for entertainment but is also a top influence on their purchasing behavior.
MrBeast, YouTube's biggest creator, is constantly dodging criticism. But creator economy experts believe he'll always win.
Bob Iger amassed a fortune at the helm of Disney. He now reportedly has multiple yachts, including the "Aquarius," and a bigger one on the way.
Salesforce's Marc Benioff, who was inspired to create the firm by swimming with dolphins in Hawaii, is still at the helm after 25 years.
There's a growing consensus within the advertising industry that Google's Privacy Sandbox technologies could break digital advertising.
To compete with Amazon, retailers are partnering with Meta and Google to enhance ad targeting and measurement.
Business Insider is highlighting 11 VC firms that are betting on the creator economy as it enters its next stage.
Sports-media brand Overtime generated eight figures from merch sales in 2023. It partners with brands like Paramount and Snap to grow in e-commerce.
Stop spending money on business cards that will ultimately be forgotten and thrown away. Try a QR code that directs to your social accounts.
From Minecraft YouTubers to platforms pushing AI, here are the top takeaways from VidCon this year.
Instagram launched an "AI Studio" feature that lets creators make their own chatbots. Mark Zuckerberg is out pitching it and other AI tools.
Chicken Soup for the Soul was almost as big as the Bible. Then it lost its way.
The bruising few months for Penn Entertainment's sports betting app ESPN Bet show the long, hard road for any brand rivaling FanDuel and DraftKings.