Cathryn Flores co-authored this article.

Since 2006, GRAMMY U has been dedicated to nurturing the next generation of music professionals by connecting aspiring members with the industry's brightest and most talented minds. With its recent membership expansion, GRAMMY U continues to grow and establish a diverse community of students and young professionals.

GRAMMY U members have the unique opportunity to collaborate with GRAMMY nominees and professionals across various sectors of the music industry, including affiliates of the Recording Academy’s Producers & Engineers Wing and Songwriters & Composers Wing. Annual programming includes the Mentorship Program, GRAMMY U Fall Summit, activations at GRAMMY Week, and the GRAMMY U Conference as well as dozens of local programs nationwide. 

During their time at GRAMMY U, members get the chance to connect with their peers and receive hands-on experience. A significant number of program alumni continue their journey in the music industry as voting members of the Recording Academy, featured panelists at future GRAMMY U events, and mentors.

Many alumni go on to become GRAMMY nominees and winners themselves — and the 2024 GRAMMYs highlight their successes. At Music's Biggest Night, former GRAMMY U Members Sarah Tudzin, who engineered for boygenius, and Pentatonix co-founder Scott Hoying are nominated at the 66th GRAMMY Awards. 

From songwriters to producers, read on to learn about the five current and former GRAMMY U members who are nominated for the 66th GRAMMY Awards.

Scott Hoying

Nominated work: Pentatonix - Holidays Around The World (Best Traditional Pop Album)

Pentatonix co-founder Scott Hoying is in the running for Best Pop Traditional Vocal Album for Holidays Around The World. Hoying previously took home a golden gramophone with his hit a capella group at the 2017 GRAMMYs for Best Country Duo/Group Performance with Dolly Parton for "Jolene."

"Being able to collaborate with so many incredible artists around the world was a fascinating process and was so fulfilling. This was truly an experience where we got to feel the universal language of music first-hand," Hoying says. "It is one of our favorite albums, and to see it recognized and honored in such an iconic way from our peers in the music industry is a dream."

Hoying joined GRAMMY U while he was a music major at the University of Southern California.  

"The second I was eligible to be a GRAMMY U member, I signed up immediately. I remember feeling so excited to be a part of the GRAMMY foundation," Hoying recalls. "Signing up for GRAMMY U felt like the first step towards manifesting that vision board.

"Fast-forward 10 years, three GRAMMYs and five nominations [later], it feels surreal. I just feel like the luckiest person in the world and we are so honored," he says. 

Sarah Tudzin

Nominated work: boygenius - the record (Best Engineered Album, Non-Classical)

Sarah Tudzin joined GRAMMY U in college to learn more about the GRAMMY process at a professional level. Since, her band illuminati hotties has opened for acts such as Death Cab For Cutie and Carly Rae Jepsen. This year, she secured her GRAMMY-nominated status as a producer and engineer for her work on boygenius' hit debut album the record, which is nominated for Album Of The Year and Best Alternative Music Album.

Tudzin didn’t know what to expect when boygenius called her into the studio session, but found comfort in the fact that its members are both her friends and her heroes. The musician sees her nomination as a measure of huge accomplishment, but also says that this is only the beginning of it all. 

"To be a witness to boygenius' meteoric rise is such an honor and I feel deeply grateful to have had the opportunity to work with them and with number one production wizard, Catherine Marks," Tudzin says. "I spent so many years cutting my teeth as an assistant and engineer and I'm so proud to have a credit of this caliber."

Elyse Victoria Johnson

Nominated work: Stanley Brown feat. Hezekiah Walker, Kierra Sheard & Karen Clark Sheard - "God Is Good" (Best Gospel Performance/Song)

Current GRAMMY U member and first-time GRAMMY nominee Elyse Victoria Johnson is nominated in the category of Best Gospel Performance/Song for her songwriting contributions to Stanley Brown’s "God Is Good." Elyse’s background as a vocalist and multi-instrumentalist led her to pursue a music industry major at the State University of New York College at Oneonta, where she also served as a GRAMMY U Ambassador. 

"It was a great experience serving as an advocate for the GRAMMY U program to increase student membership on my college campus," the 22 year old says. "Now, in 2023. I am a GRAMMY-nominated songwriter. Every experience has played a part in where I am today." 

"God is Good" is an uplifting anthem that radiates a message of positivity in difficult times.

"‘God Is Good’ comes from the popular call & response saying, ‘God is good all the time & all the time, God is good.’ It’s such a fun, inspirational, uplifting bop!" she shares. "This reflects my progression as a songwriter/artist because it gave me the opportunity to grow as a creative… I am constantly learning and growing, and there’s never a time where I am not a student!"

Whitney Wolanin

Nominated work: Tyler Childers - "In Your Love" (Best Music Video)

As a GRAMMY U member at Vanderbilt University, Whitney Wolanin had no idea she would be working in film after college. A musician herself, Wolanin transitioned to producing and directing everything from commercials to music videos. Wolanin expressed her gratitude for getting to tell stories in different audio and visual mediums.

Wolanin worked as the line producer and a general producer on Tyler Childers' video for "In Your Love," which is nominated for Best Music Video. The song itself is also nominated for Best Country Song and Best Country Solo Performance.

Wolanin believes that finding a strong team is crucial to keep everything running smoothly. 

"Producing ‘In Your Love’ felt really important, both in terms of story and its broader implications to society," Wolanin says. "This specific love story is just so beautiful and needs to be told in country music. It felt special from the get-go and I hope it makes everyone cry, just like it does for me each time I watch it."

Manu Beker

Nominated work: AleMor - Beautiful Humans, Vol. 1 (Best Latin Pop Album)

Manu Beker’s musical journey has gone full circle with the Recording Academy. In 2022, he won GRAMMY U's Masterclass Contest with his song "Cliché" and met his future collaborator, AleMor, on that same day. 

Beker contributed to AleMor’s Beautiful Humans Vol. 1., which is nominated for Best Latin Pop Album at the 66th GRAMMY Awards. Beker hopes his work shows that Latin music can take form in any sub-genre and should not be constrained to a singular style.

"A lot of people pigeonhole music in Spanish and think it has to sound like a cliché… that it has to sound folky or like salsa/cumbia," Beker says. "But I'm hoping more people will listen to albums like [Beautiful Humans Vol. 1] and realize that Latin music is as varied and diverse as any other genre."

Beker recognizes the importance of constantly adapting within the industry and creating impactful connections with the artists he works with. He described the entire GRAMMY U experience with AleMor as surreal and hopes to continue making contributions within the Latin music community.

2024 GRAMMY Nominations: See The Full Nominees List

Did you know that among all GRAMMY U members, songwriting and performance are some of the most sought after fields of study? This playlist dedicates a space to hear what these members are creating today!

The GRAMMY U Mixtape, now available for your listening pleasure, highlights the creations and fresh ideas that members are bringing to this industry directly on the Recording Academy's Spotify, Apple Music, and Amazon Music pages. Our goal is to celebrate GRAMMY U members, as well as the time and effort they put into making original music — from the songwriting process to the final production of the track.

Each month, we accept submissions and feature 15 to 25 songs that match each month’s theme. This summer playlist is vibrant mix of bubblegum pop and soulful tunes that will have you bopping and singing as you soak up the sun. So, what’s stopping you? Press play on GRAMMY U’s Mixtape and listen now on Spotify, Apple Music and Amazon Music.

Want to be featured on the next playlist? Submit your songs today! We are currently accepting submissions for songs of all genres for consideration for our next playlist. Whether you write pop, rock, hip-hop, jazz, or classical, we want to hear from you. Music must be written and/or produced by the member (an original song) and you must be able to submit a Spotify, Apple Music and/or Amazon Music link to the song. Artists must be a GRAMMY U member to submit.

About GRAMMY U:

GRAMMY U is a program that connects aspiring professionals and creatives ages 18-29 with the music industry's brightest and most talented minds. We provide a community for emerging professionals and creatives in addition to various opportunities and tools necessary to start a career in music. Throughout the program year, events and initiatives touch on all facets of the industry, including business, technology, and the creative process.

As part of the Recording Academy's mission to ensure the recorded arts remain a thriving part of our shared cultural heritage, GRAMMY U establishes the necessary foundation for music’s next generation to flourish.

Not a member, but want to submit to our playlist? Apply for GRAMMY U Membership here.

Former GRAMMY U Reps Heather Howard, Sophie Griffiths and Samantha Kopec contributed to this article.

15 Must-Hear Albums In May 2024: Dua Lipa, Billie Eilish, Sia, Zayn & More

With the newly expanded eligibility for GRAMMY U membership, the GRAMMY U mentorship program has also shifted significantly this year. For the very first time, the mentorship program timeline lasted for an entire year, rather than being split into two semesters. The longer timeframe allowed the mentorship pairs to meet more frequently, take on bigger projects, and develop deeper connections.  

Through the program, GRAMMY U members from around the world receive one-on-one guidance from seasoned music industry professionals. Mentors and mentees have the flexibility to select their specific track within the music business, including performance, songwriting/composing, marketing, or the general music industry. Pairs are aligned as closely as possible, and match mentees with mentors in roles that reflect their interests. 

With over 600 pairings across the 12 Recording Academy Chapters, hundreds of members had the chance to work on amazing projects or participate in once-in-a-lifetime opportunities, all thanks to their mentors. Read on to hear about six outstanding pairs from the 2023-24 GRAMMY U Mentorship Program. 

Andre Gibson | Mentor | Chicago Chapter 

Lylajean Bariso | Mentee | Chicago Chapter 

Andre Gibson and Lylajean Bariso were paired to focus on songwriting and vocal performance. Gibson is currently the President and Owner of Chiat Records, while Bariso majors in creative writing at Northwestern University. 

During this year’s mentorship program, Bariso had the unique opportunity to advance her music career. Under Gibson’s guidance, she participated in her first professional studio recording session and registered with a performing rights organization, enabling her to copyright her music. 

Although Bariso is not enrolled in her school’s music program, music is one of her most passionate hobbies. After participating in this year's mentorship program with Gibson, her perspective has shifted. 

"I've felt discouraged from pursuing music as a full-time career for most of my life, even though it's definitely a dream that's out there and high up for me," Bariso says. "However, I really appreciated that Andre took me seriously as a musical artist and supported the idea of me doing this as a career and following the same practices as professionals in the industry."

Steve Lane | Mentor | Florida Chapter 

Zayna JeBailey | Mentee | Florida Chapter

Zayna JeBailey, a music business and entertainment industries graduate from the University of Miami, was paired with Steve Lane, Executive Director of the Florida Songwriters Association. At the start of the program, JeBailey hoped to gain a deeper understanding about the industry through hands-on experience; with Lane as a mentor, she accomplished that goal. 

Over the past few months, JeBailey has worked on the Florida Songwriters Association podcast, assisting with everything from setting up equipment to filming. Additionally, she helped organize the 5th Annual Florida Songwriters Association Workshop, hosted at Full Sail University. The workshop offered networking opportunities and featured  panels with multiple industry professionals. 

"Graduating with my bachelor's back in December left me feeling a bit lost about where to go next," says JeBailey, who will continue to work for the Florida Songwriters Association on projects for youth and young adults in Central Florida. She'll also continue to work on the organization's podcast and next year's workshop. "My mentor's advice and guidance this year, and the connections I have made while working with him, have provided a space for me to discover my next endeavors."

Rachel Levy | Mentor | Los Angeles Chapter 

Joshya Gupta | Mentee | Los Angeles Chapter 

Joshya Gupta, a music industry major at the University of California, Los Angeles, was paired with Rachel Levy, the Executive Vice President of Film Music at Universal Pictures. Acknowledging the significant impact mentors have on shaping young minds, Levy reflects on how mentorship shaped her own early experiences in the industry. 

"I was also lucky enough to have a few mentors when I started out in this business that really had an effect on me," Levy says. “So, it’s been great to be able to do that regularly for the college students I have been connected with."

During the mentorship program, Gupta visited Levy's office at NBCUniversal and shadowed her during her day-to-day routines. During this experience, Gupta gained valuable insights into the world of film music and the various responsibilities associated with the role. Through Levy's guidance, Gupta successfully secured her dream internship at NBCUniversal. 

"My goal is to work in film music and my mentor has been instrumental in propelling me towards that aspiration," says Gupta. "Beyond mentorship, she has facilitated opportunities for me to connect with her colleagues, broadening my network and deepening my understanding of the field."

Corynne Burrows | Mentor | Los Angeles Chapter 

Jaida Brown | Mentee | Los Angeles Chapter  

Hoping to sharpen her skills as a confident content creator, Jaida Brown, a music business student at The Los Angeles Film School, was paired with Corynne Burrows, the founder & CEO of Midas Touch Management.  

"I have learned how important it is to surround yourself with people who have a constant desire to grow and to have fresh perspectives from others to be able to help you see all sides of situations," Burrows says.

During the mentorship program, Burrows and Brown focused on taking Brown’s career as a performing artist to the next level. Creating her press kit and logo were among the projects the pair tackled throughout the year, ultimately transforming Brown’s brand as an artist. 

 Ben Raznick | Mentor | San Francisco Chapter 

Jack Bunch | Mentee | San Francisco Chapter 

Over in the San Francisco Chapter, Jack Bunch, a rising sophomore at the University of California, Berkeley, Bunch was matched with Ben Raznick, a Governor for the San Francisco Chapter Board of the Recording Academy. With the help of Raznick, Bunch was able to realize that his aspirations within the industry are far more attainable than he originally believed. 

"Ben helped me realize the realities I look up to aren’t so far away. I listen to dozens of self-produced, prodigious, and seemingly thriving musicians, and I’ve felt far removed from them in the past,"  Bunch reflects. "Now that I’ve begun taking the time to develop skills, set goals, and take tangible steps, I know I can become the artist I want to be."

Raznick also gleaned insight from his mentee during the program. Upon listening to Bunch’s EP, Raznick learned about music tools that he had "never heard of before," which opened his eyes to some of the latest trends and techniques within the fast-paced industry. 

"I felt inspired by Jack’s engagement in our meetings," says Raznick. "It was rewarding to spend time with a young artist that reminded me of myself when I began exploring music as a career." 

Jake Roggenbuck | Mentor | Nashville Chapter 

Anisa Utilla | Mentee | Nashville Chapter 

Anisa Utilla, a human and organizational development major at Vanderbilt University, joined the GRAMMY U mentorship program to gain hands-on insight into the music business, which her formal education lacked. She was paired with Jake Roggenbuck, the Senior Manager of Production at Universal Music Group in Nashville. 

"Music acts as a universal language, bridging people together. I knew I wanted to be a part of that with more of a business lens," says Utilla. "I have a dream to become a record label executive, but through my classes and internet research, it was hard to understand what the day-to-day work in a label is actually like. Jake showed me that. Through his mentorship, I learned things I couldn't learn in a classroom setting." 

Roggenbuck has been actively involved in the GRAMMY U Mentorship program since 2022. He notes that serving as a mentor is a reciprocal experience, as he gains valuable knowledge from his mentees as well. 

"I have learned so many lessons from my mentees and can honestly say I get as much out of the program as I give," says Roggenbuck. The biggest takeaway for me is the enthusiasm and passion that my mentees have. It brings me back to a time when I dreamt of working in the music industry and is a reminder of how lucky I am to have a career I’m passionate about." 

The GRAMMY U mentorship program allows members to gain invaluable guidance from an experienced music industry professional from multiple tracks within the industry. Results from the program include expanded networks, newfound industry advice, career opportunities, and more. If you are interested in becoming a mentee or mentor for the 2024-25 GRAMMY U mentorship program, be sure to keep an eye out for applications opening in Fall 2024. 

Meet 5 GRAMMY Nominees Who Started At GRAMMY U: From Boygenius Engineer Sarah Tudzin To Pentatonix’s Scott Hoying 

GRAMMY U members got a special treat from Tori Kelly when the singer (and Sing-er) took the stage for the first ever GRAMMY U "Unwrapped" event on May 15. Held at The Novo in downtown Los Angeles, the event brought together fans, music industry professionals, and students for a night that dove deep into the creative process behind Kelly’s brand new record, TORI. Amazon Music and Mastercard were participating sponsors for this event. 

Joined on stage by producer and collaborator Tenroc, Kelly took fans through a journey of several tracks from her new record, from inception to completion. Kelly discussed each track, aided by a video presentation and using stems to highlight special production techniques, musical intricacies, and cool little Easter eggs. The showcase was followed by a round of live questions from the audience, where Kelly dished about everything from her voiceover work to her pre-studio rituals, before grabbing a guitar and performing two new tracks: "High Water" and "Oceans." 

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Here’s a glimpse into all the songs Kelly and Tenroc featured, from "Missin' U" to "Spruce."

"thing u do”

When it came time to make Tori, Kelly told the audience that she wanted to focus on "songs that make [you] wanna dance," and "songs that [anyone] can belt out in the car." Mainly collaborating just with Tenroc, Bellion, Clyde Lawrence, and Jordan Cohen, Kelly put together a record that's strongly influenced by late '90s and early '00s pop, with references to chirping Sidekick phones and plenty of nostalgic vocal effects. 

"missin u" in particular is interesting, not just because it was inspired by Craig David and the U.K. Garage sound — with Kelly taking special care to pronounce "garage" in true British fashion at the live event — but also because it was released in both its original form and as an R&B edit. The latter version is the one Kelly and Tenroc highlighted at the event, going through Kelly's vocal tracks, and really digging in on the remix's bridge, which Kelly wrote just for that track and recorded in her home studio.

Getting to see Tenroc's Logic Pro work on the big screen seemed to mesmerize everyone in attendance, with most marveling at the ease he seemed to have flicking through the dozens of stems, layers, and plug-ins. 

"missin u"

When it came time to make TORI, Kelly told the audience that she wanted to focus on "songs that make [you] wanna dance," and "songs that [anyone] can belt out in the car." Mainly collaborating just with Tenroc, Bellion, Clyde Lawrence, and Jordan Cohen, Kelly put together a record that's strongly influenced by late '90s and early '00s pop, with references to chirping Sidekick phones and plenty of nostalgic vocal effects.

In particular, "missin u" is interesting, not just because it was inspired by Craig David and the U.K. Garage sound — with Kelly taking special care to pronounce "garage" in true British fashion at the live event — but also because it was released in both its original form and as an R&B edit. The latter version is the one Kelly and Tenroc highlighted at the event, going through Kelly's vocal tracks, and really digging in on the remix's bridge, which Kelly wrote just for that track and recorded in her home studio.

Getting to see Tenroc's Logic Pro work on the big screen seemed to mesmerize everyone in attendance, with most marveling at the ease he seemed to have flicking through the dozens of stems, layers, and plug-ins. 

"shelter"

Talking about "shelter," Kelly described a sort of shorthand she'd developed with Tenroc, after working closely together over the past few years. She said they're at the point where they can communicate with "sounds" and "telepathy," a benefit she attributes to not switching producers throughout the making of her record.

Tenroc and Kelly used "shelter" to talk about the comping process, or the act of combining the best parts of different takes into a single track. Kelly said she typically does about five takes of a vocal track, all in different personas: one normal, one shyer, one wild, one with a lot of vocal runs, and one that's sort of a wild card. She can keep each take separate in her mind that way, remembering how she recorded a vowel slightly better in one take or gave a line a little grittier vocal texture in another. It's not something everyone can do, though, and Tenroc said it's truly amazing to witness in person — a fact the live audience could attest to. 

For Kelly, a lot of making TORI, was about exploring different tones and textures of her voice, she said. She'd sometimes start by doing an impression of a singer like Rihanna and Willow in one run, and then blend the inspired version with her own, stretching herself vocally. She demonstrated that kind of thing live at the show, doing off-the-cuff runs of bits of "Shelter" to talk about how they changed the way the word "plate" in the chorus. 

Tenroc also showed off how he used the Little Alterboy plug-in to alter Kelly's voice, turning the rap in "shelter," as well as the "you, you, you, you, you" bit into what sounds like a deep masculine voice, even though those lines were originally laid down by Kelly herself. 

"spruce"

When "spruce" was first being envisioned by Kelly and co-writer Casey Smith, it was a song called "truce" about making up with your loved one before going out on the town. Kelly had been wanting to make a "getting ready, girly song," though, and Bellion came into the studio one day with the idea of merging the two ideas in what became "spruce." 

Written over a loop made by Tenroc, "spruce" — featuring Kim Chaewon of K-Pop group LE SSERAFIM — is emblematic, Kelly said, of her effort to let go, change, and try new things in the studio. The production was inspired by Jai Paul and uses sidechain compression, which is when the level of one instrument or sound triggers a compressor to control the level of another sound. The crowd clearly seemed taken with the sound when Tenroc played examples of how it was used in the track, which he said he made in part with the Serum plugin. Kelly said the result feels fully "3-D," like you're "inside" the track rather than just listening along.

"same girl"

The last — and most personal —song on the record, "same girl," was mostly written by Kelly while she was on a plane. She wanted something that felt like it could close the record, and she recorded it live with Tenroc in her studio, where he also played piano. 

Kelly said the song was inspired by her love of various music styles and genres. She explained, "Coming up as an artist, I always felt a little insecure about trying to stay in one lane and be in one box. I love so many different genres. I'm inspired by so many different things." She continued, "And so finding my sound I always thought that was a bad thing... But I'm grateful for all these different genres I've been able to dabble in. This song was me being overwhelmed by people's opinions and letting it get to me a little bit while thinking of my career as a whole."

Kelly said that while she worried when she was writing that the lyrics would be too personal and too specific, she's had great feedback about the track, something that reminds her that, "Anytime you write about your own experience, someone else out there is going to be able to relate to it." 

5 Takeaways From The 2024 GRAMMY U Conference In New York City

Since 1959, the GRAMMY Award has been music’s most coveted honor. Each year at the annual GRAMMY Awards, GRAMMY-winning and -nominated artists are recognized for their musical excellence by their peers. Their lives are forever changed — so are their career trajectories. And when you have questions about the GRAMMYs, we have answers.

Here are seven facts to know about the value of the GRAMMY trophy.

How Much Does A GRAMMY Trophy Cost To Make?

The cost to produce a GRAMMY Award trophy, including labor and materials, is nearly $800. Bob Graves, who cast the original GRAMMY mold inside his garage in 1958, passed on his legacy to John Billings, his neighbor, in 1983. Billings, also known as "The GRAMMY Man," designed the current model in use, which debuted in 1991.

How Long Does It Take To Make A GRAMMY Trophy?

Billings and his crew work on making GRAMMY trophies throughout the year. Each GRAMMY is handmade, and each GRAMMY Award trophy takes 15 hours to produce. 

Where Are The GRAMMY Trophies Made?

While Los Angeles is the headquarters of the Recording Academy and the GRAMMYs, and regularly the home of the annual GRAMMY Awards, GRAMMY trophies are produced at Billings Artworks in Ridgway, Colorado, about 800 miles away from L.A.

Is The GRAMMY Award Made Of Real Gold?

GRAMMY Awards are made of a trademarked alloy called "Grammium" — a secret zinc alloy — and are plated with 24-karat gold.

How Many GRAMMY Trophies Are Made Per Year?

Approximately 600-800 GRAMMY Award trophies are produced per year. This includes both GRAMMY Awards and Latin GRAMMY Awards for the two Academies; the number of GRAMMYs manufactured each year always depends on the number of winners and Categories we award across both award shows.

Fun fact: The two GRAMMY trophies have different-colored bases. The GRAMMY Award has a black base, while the Latin GRAMMY Award has a burgundy base.

Photos: Gabriel Bouys/AFP via Getty Images; Frederick M. Brown/Getty Images

How Much Does A GRAMMY Weigh?

The GRAMMY trophy weighs approximately 5 pounds. The trophy's height is 9-and-a-half inches. The trophy's width is nearly 6 inches by 6 inches.

What Is The True Value Of A GRAMMY?

Winning a GRAMMY, and even just being nominated for a GRAMMY, has an immeasurable positive impact on the nominated and winning artists. It opens up new career avenues, builds global awareness of artists, and ultimately solidifies a creator’s place in history. Since the GRAMMY Award is the only peer-voted award in music, this means artists are recognized, awarded and celebrated by those in their fields and industries, ultimately making the value of a GRAMMY truly priceless and immeasurable.

In an interview featured in the 2024 GRAMMYs program book, two-time GRAMMY winner Lauren Daigle spoke of the value and impact of a GRAMMY Award. "Time has passed since I got my [first] GRAMMYs, but the rooms that I am now able to sit in, with some of the most incredible writers, producers and performers on the planet, is truly the greatest gift of all." 

"Once you have that credential, it's a different certification. It definitely holds weight," two-time GRAMMY winner Tariq "Black Thought" Trotter of the Roots added. "It's a huge stamp as far as branding, businesswise, achievement-wise and in every regard. What the GRAMMY means to people, fans and artists is ever-evolving." 

As Billboard explains, artists will often see significant boosts in album sales and streaming numbers after winning a GRAMMY or performing on the GRAMMY stage. This is known as the "GRAMMY Effect," an industry phenomenon in which a GRAMMY accolade directly influences the music biz and the wider popular culture. 

For new artists in particular, the "GRAMMY Effect" has immensely helped rising creators reach new professional heights. Samara Joy, who won the GRAMMY for Best New Artist at the 2023 GRAMMYs, saw a 989% boost in sales and a 670% increase in on-demand streams for her album Linger Awhile, which won the GRAMMY for Best Jazz Vocal Album that same night. H.E.R., a former Best New Artist nominee, saw a massive 6,771% increase in song sales for her hit “I Can’t Breathe” on the day it won the GRAMMY for Song Of The Year at the 2021 GRAMMYs, compared to the day before, Rolling Stone reports. 

Throughout the decades, past Best New Artist winners have continued to dominate the music industry and charts since taking home the GRAMMY gold — and continue to do so to this day. Recently, Best New Artist winners dominated the music industry and charts in 2023: Billie Eilish (2020 winner) sold 2 million equivalent album units, Olivia Rodrigo (2022 winner) sold 2.1 million equivalent album units, and Adele (2009 winner) sold 1.3 million equivalent album units. Elsewhere, past Best New Artist winners have gone on to star in major Hollywood blockbusters (Dua Lipa); headline arena tours and sign major brand deals (Megan Thee Stallion); become LGBTIA+ icons (Sam Smith); and reach multiplatinum status (John Legend).

Most recently, several winners, nominees and performers at the 2024 GRAMMYs saw significant bumps in U.S. streams and sales: Tracy Chapman's classic, GRAMMY-winning single "Fast Car," which she performed alongside Luke Combs, returned to the Billboard Hot 100 chart for the first time since 1988, when the song was originally released, according to Billboard. Fellow icon Joni Mitchell saw her ‘60s classic “Both Sides, Now,” hit the top 10 on the Digital Song Sales chart, Billboard reports.

In addition to financial gains, artists also experience significant professional wins as a result of their GRAMMY accolades. For instance, after she won the GRAMMY for Best Reggae Album for Rapture at the 2020 GRAMMYs, Koffee signed a U.S. record deal; after his first GRAMMYs in 2014, Kendrick Lamar saw a 349% increase in his Instagram following, Billboard reports. 

Visit our interactive GRAMMY Awards Journey page to learn more about the GRAMMY Awards and the voting process behind the annual ceremony.

2024 GRAMMYs: See The Full Winners & Nominees List