Affectiva

🚀 AI Meets Nostalgia: Innovative Leap with #GenerativeAI at #CannesLions 2024! At this year's Cannes Lions International Festival of Creativity, Toys"R"Us unveiled a groundbreaking commercial crafted using OpenAI’s #Sora. How did viewers react? Mixed emotions! Our team dove into the emotional responses - here are some key takeaways: 🦒 Nostalgia and AI: Geoffrey the Giraffe evokes strong emotional engagement. 🦒 Recognizing AI: Viewers aware of AI usage show higher engagement. 🦒 Human Touch: Essential for creating emotionally resonant content. 🦒 Emotive Trends: Shift towards passion-based, emotive storytelling over traditional brand wins. Jane Ostler's recent analysis of the Toys 'R' Us ad aligns with our findings, noting both the potential and pitfalls of AI-generated content. While the ad scores well on brand metrics, it highlights the need for more human input and transparency about AI usage. Is #AI a dream come true for ad creatives? Read more of our findings in the full blog 👉 https://lnkd.in/e7At652v #EmotionAI #AdTestingAI #FacialCodingAI #EmotionalAI #AIInAdvertising

Fantastic podcast episode from Kantar, featuring a compelling conversation between Duncan Southgate and Reckitt. In this episode, they delve into the powerful use of Kantar and Affectiva #EmotionAI technology in measuring advertising attention and engagement. Key highlights shared by our own Media Analytics Global Managing Director, Graham Page 💡 "More attention always brings rewards, but Active #Attention trumps passive Attention… and what we really need is Effective Attention." 💡 "Behavioural measures of attention are easy to acquire, but true system 1 measures, such as #FacialCoding, really help optimise ads and maximise return." 💡 "Active attention is emotionally driven–but which emotion is effective depends on the brand, the strategy, and the campaign idea." We couldn't agree more, and it's great to hear how our #facialcodingAI technology is adding immense value to clients like Reckitt. This podcast is definitely worth a listen for anyone interested in the evolving landscape of advertising and attention measurement. 🎧 Tune in to the #FutureProofPodcast here: https://lnkd.in/eHrAdJsM #Engagement #Advertising #CreativeEffectiveness

🔍 Unveiling the Truth Behind Ad Effectiveness with the #ARF Attention Initiative 🚀 We are thrilled to share insights from the recently-released Advertising Research Foundation (ARF) validation initiative report. Our Global Managing Director of Media Analytics Graham Page delves deep into the findings and the critical role of attention measurement in #advertising. 💡 Key Highlights: - Collaboration with Kantar to test 26 ads within the ARF project. Introduction of our groundbreaking Attention metric in 2023, combining facial coding with eye movement analysis. - Our "FacialEye" method shows strong consistency and robust results, aligning closely with advertisers' ratings of sales effectiveness. - Importance of moving beyond passive attention to deeper engagement using Affectiva’s #EmotionAI. 📊 The ARF report emphasizes that while attention is crucial, true advertising impact lies in active engagement. Graham shares compelling examples demonstrating why understanding viewer behavior goes beyond just viewability and passive attention. 🔗 Read the full blog post to explore these findings and insights: https://lnkd.in/dcn_EvpP #FacialCodingAI #AdTestingAI #AttentionMetrics

🎬 Imagine having the power to truly understand your audience's emotional journey while watching your film or TV show... What if you could tap into their genuine reactions, unveiling the secret to captivating #storytelling? Affectiva's #facialcoding technology does just that! By analyzing viewers' facial expressions, we can provide invaluable #insights into their emotional experience, enabling creators to craft narratives that deeply resonate 😎 📚 ✨ In our latest blog you'll learn: 💥 How facial coding reveals the emotional landscapes that hook audiences, guiding creators towards impactful storytelling. 💥 How Affectiva technology can help tailor content to evoke desired emotions, ensuring every frame resonates authentically. 💥 How to optimize and benchmark performance by assessing engagement with characters, story flow, and branding, and thus, refining narratives for maximum impact. Ready to revolutionize your storytelling approach? Read the full blog here: https://hubs.ly/Q02ByzfQ0

Join our team in #Cairo! 🇪🇬 🌟 We're hiring for several exciting positions, including: 1️⃣ Machine Learning Engineer 2️⃣ Senior Software Developer — Media Analytics 3️⃣ Software Developer — Media Analytics 4️⃣ Software Engineer — Platform If you're passionate about cutting-edge technology and want to make a real impact bridging the gap between humans and machines, we want to hear from you! 🚀🔥 👉 Apply now and take your career to the next level with us: https://hubs.ly/Q02zxMc_0 #CairoJobs #TechJobs #HiringNow

🚀 Affectiva's Data Platform & Engineering Manager, Ahmed Samir, will be a guest speaker on Engineerex Youth Summit ’24 panel "Exploring the Diverse Career Paths in AI and Where Should you Start?" this Saturday, June 8th, 2024. 📣 Hey #Cairo — don't miss this opportunity to gain valuable #insights from Ahmed and other industry experts! Register now at https://lnkd.in/ex7gv-Hi and secure your spot in this informative panel discussion. We can't wait to see you there! 🤩 #AI #CareerPaths #RegisterNow #EngineerexYouth24 #AcceleratingYouth

Dr. Bryan Reimer, longtime advisor of Smart Eye's Affectiva, is a renowned expert in #DriverMonitoring & #InteriorSensing as well as the Founder and Co-Director of the Advanced Vehicle Consortium at the Massachusetts Institute of Technology. Recently, Dr. Reimer joined AI Sweden for an early consortium event to discuss the latest advancements in decentralized learning. In his insightful keynote, he emphasized the importance of organizations prioritizing #AI investments that aim to augment human intelligence rather than replace it. Dr. Reimer's approach encourages us to think strategically about how AI can enhance our capabilities and drive immediate impact. 👀 🎞 Watch the recording of the speech here: https://lnkd.in/efQ52Tyj #ArtificialIntelligence #DecentralizedLearning #MIT https://lnkd.in/giNpBVzm

What determines the success of a feature film? Can something like #EmotionAI help create compelling #entertainment? Check out this #HumanCentricAIPodcast chat with Kate Monninger, VP of Campaign Analytics at MarketCast, a leader in data-driven research and insights. With 15 years of experience in strategic consulting and global research, Kate shares her expertise on: 🎬 Theatrical campaign strategies 📊 Understanding viewer emotions 🌍 Conducting research across diverse markets Discover the fascinating insights behind a popular action movie franchise and how MarketCast uses AI and big data to guide critical marketing decisions for top brands. Listen now: https://lnkd.in/eB598gBp #MarketingInsights #DataDriven #FilmResearch

🤔 Ever wonder how filmmakers and content creators ensure their audience stays engaged throughout their stories? 🌟 In Affectiva's latest blog article by Serena Pang, we dive into the world of #EntertainmentContentTesting 🎬 Discover how our #FacialExpressionAnalysis technology is revolutionizing the way creators understand audience emotions moment-by-moment throughout their favorite films and shows. Read now for insights on: ✨ Designing emotionally engaging narratives ✨ Tips for successful #entertainment content creation ✨ Case studies showcasing the power of #FacialCoding insights Full article here: https://lnkd.in/e5a46Cqh #EmotionAI #ContentTesting #EmotionalEngagement #DataInsights

Excellent analysis of McDonald's latest ad here from Lynne Deason and Insights by Kantar. An example of some long-standing advertising truths remaining valid, despite the changing media landscape. And obviously very happy to see the way that Affectiva emotion AI illustrates the engagement viewers have with the key creative device. M-mm!