If you want consumers to believe the magic behind an extraordinary product, you need to look behind the scenes to see the product testing and consumer insights and that back up the masterpiece. Read our latest article to discover the 5-stage model and methods you’ll want to implement for your product journey. https://lnkd.in/dy_-_F4m #MRX #MarketResearch #insights #ProductInnovation #article #consumerinsights #producttesting #productinsights #sensoryscience
About us
Curion specializes in delivering impactful insights to the world's top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XPerience Performance (XP™) platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score™, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world's leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products. At Curion, we value: Integrity: Be authentic. Act openly, honestly, and respectfully. Resiliency: We rise to every challenge. Positivity and creative thinking solve problems. Accountability: Actions matter. We do what we say and follow through. Curiosity: We love what we do. Continuously learning, we passionately push boundaries. Collaboration: Listen, engage, and partner with empathy. Teamwork wins every time.
- Website
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http://www.curioninsights.com
External link for CURION
- Industry
- Market Research
- Company size
- 201-500 employees
- Headquarters
- Deerfield, Illinois
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Product Testing, Sensory Science, Market Research, Quantitative Research, Qualitative Research, Central Location Testing, Focus Groups, In-home Product Testing, Consumer Research, Co-Creation, Segmentation, Attitude and Usage, QDA, Category Benchmarking, Acceptance Testing, Brand Tracking, Shopper Journey, Competitive Benchmarking, Product Optimization, Needs Gap Exploration, Product Claims, CX Experience, Brand Growth, Brand Development, Product Insights, Market Strategy, Product Innovation, Competitive Assessment, Brand Experience, and Shopper Insights
Locations
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Primary
111 Pfingsten Road
Deerfield, Illinois 60015, US
Employees at CURION
Updates
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Curion is thrilled to announce our strategic partnership with Woxi, a leader in innovation predictive analytics. This collaboration combines Curion's extensive product and market insights with Woxi's cutting-edge PredictionOS™ platform – exclusive to Woxi subscribers. Changing the game on how we predict product success, our data and insights will now power the Product Experience pillar in Woxi's 7 drivers of innovation platform. Learn more about this strategic partnership with our full press release: https://lnkd.in/gaxFWUge #ProductInnovation #Innovation #ProductTesting #ProductInsights #MarketInsights #StrategicPartnership #Curion #Woxi #PredictiveAnalytics
We are excited to announce that CURION is joining our Woxi Ready partner program! Curion's XP Xperience Performance platform includes market and product insights tools like Curion Score™, which will seamlessly integrate with Woxi's predictive analytics. With the combined insights and power of Curion and Woxi, brands will gain a better understanding of how their products will perform and succeed in the marketplace. Learn more about Curion
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Our panel on collaborative problem-solving for cross-functional teams kicks off in just one hour at #IFTFirst. Join us in Room S404 to gain valuable insights! https://lnkd.in/gEgFxBmA #Tradeshow #Conference #IFT #IFTFirst2024 #Networking #Business #Food #CrossFunctinalTeams #Collaboration #ProblemSolving #Innovation #Insights
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We're taking the stage tomorrow with our partners at L'Oréal for #QuirksNewYork. At 12 PM in Room 5, catch our session on leveraging historical data to drive game-changing insights. Don't miss it! Also, visit us at our booth 206 for a chance to win a $250 gift card! https://lnkd.in/gSbP5B_B #Tradeshow #Conference #Quirks #QuirksNewYork2024 #Networking #Business #Beauty #PersonalCare #SkinCare #QuantitativeData #StrategicAnalysis #Collaboration #ProblemSolving #Innovation #Insights
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If you’re a food innovator, you don’t want to miss Institute of Food Technologists (IFT) First tomorrow! Our highly anticipated panel discussion at #IFTFirst is happening TOMORROW in Chicago. Join us at 10:45 AM in Room S404 as we explore how cross-functional teams can master collaborative problem-solving for successful results. Can't wait to see you there! Learn more: https://lnkd.in/gEgFxBmA #Tradeshow #Conference #IFT #IFTFirst2024 #Networking #Business #Food #CrossFunctinalTeams #Collaboration #ProblemSolving #Innovation #Insights
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Mac and cheese for all generations is no easy feat. That’s why we brought together both kids and adults to help with a solution. So, on National Mac and Cheese Day, we’re sharing how we helped solve the question behind what makes the perfect mac and cheese recipe. Check out the study and download our scientific poster to learn more. https://lnkd.in/grR3mXgd #NationalMacAndCheeseDay #ConsumerInsights #ProductTesting #MarketResearch #MRX #MacaroniAndCheese #KidTesting #Generations #QDA #QuantitativeDescriptiveAnalysis #DescriptiveAnalysis #SensoryScientificMethodology #SensoryScience #Insights #Innovation
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We're excited to join our partners at L'Oréal for an exciting #Quirks New York session on July 17th at 12 PM. Chelsea Wang, Assoc Prin Scientist, L’Oréal, with join forces with Keren Novack, President, Curion, to present "Unlocking the Power of Historical Data to Drive Insight, Innovation and Partnership." https://lnkd.in/gSbP5B_B You'll discover how L'Oréal's powerful worldwide online platform leverages their quantitative data for strategic analysis, product comparisons, and transformative insights. As a trusted partner, Curion provides customized solutions that allow L'Oréal’s teams to make smarter, faster business decisions worldwide. Don't miss this chance to see data-driven innovation in action and learn the value of strategic partnerships! #Tradeshow #Conference #Quirks #QuirksNewYork2024 #Networking #Business #Beauty #PersonalCare #SkinCare #QuantitativeData #StrategicAnalysis #Collaboration #ProblemSolving #Innovation #Insights
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Calling all #food innovators! We're excited to be part of an epic panel at #IFTFirst in Chicago on July 16th at 10:45am. We'll be on stage with industry experts, moderated by Valeria Acquarone, PhD, from Ferrero and Shihyu Chuang, PhD, RD, from Department of Food Science at the University of Massachusetts Amherst. We'll be at McCormick Place, Room S404 - see you there! Learn more: https://lnkd.in/gEgFxBmA #Tradeshow #Conference #IFT #IFTFirst2024 #Networking #Business #Food #CrossFunctinalTeams #Collaboration #ProblemSolving #Innovation #Insights
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Save the date for two important events coming up in July! We’ll be at Institute of Food Technologists (IFT) First in Chicago on July 16th to speak on a large forum. Also, we’ll be at Quirk's Media New York on July 17th on stage with L'Oréal. If you’ll be in attendance, make sure to stop by and chat with us. IFT FIRST: https://lnkd.in/gEgFxBmA Quirks New York: https://lnkd.in/gSbP5B_B #Tradeshow #Conference #IFT #IFTFirst2024 #Quirks #QuirksNewYork2024 #Networking #Business
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Great news! Our Crossing Vertical webinar was a huge success, and we don't want you to miss out on the valuable insights shared. If you couldn't make it or want to revisit the content, just click the link to dive in! https://lnkd.in/gRfS3XRt #innovation #crosscategory #productstrategy #productdevelopment #inspiration #marketresearch #consumerinsights #producttesting #growthmindset #insights #webinar #interview
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