In LBBonline - Little Black Book, our Worldwide CCO Pelle Sjoenell delves into an iconic campaign that left a vibrant pink mark on culture. Discover what Pelle chose as his Most Immortal Ad, and read his reflections on this already-timeless piece of advertising and its enduring influence 🎀🌸
Droga5
Advertising Services
New York, NY 176,933 followers
We solve problems through creativity and collaboration
About us
Droga5, part of Accenture Song, is a creative agency with offices in New York, London, Dublin, Tokyo and São Paulo. From integrated communications and experience innovation to business design, Droga5 exists to build and sustain the most influential brands of the 21st century through creativity. Droga5 was founded in 2006 and has been recognized as Agency of the Year more than 25 times and was named both Ad Age and Adweek’s Agency of the Decade (2010–2019). It has also been nominated for a Sports Emmy in 2024. Droga5 clients include Amazon, Biofreeze, Essentia, The Hershey Company, JPMorgan Chase, Kimberly-Clark, LVMH, Maserati, Meta, Molson Coors and The New York Times, among others. Visit Droga5.com or @droga5 on all social platforms to get to know us better.
- Website
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http://www.droga5.com/
External link for Droga5
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2006
- Specialties
- Advertising, Brand Strategy, Brand Design & Identity, Media Planning, Communications Strategy, Production, Experiential Marketing , Measurement & Analytics, Full-stack Development, Social Strategy, Research, Prototyping, Production Studio, Experience Design, Experience Strategy, Integrated Campaign, Branded Content, Quality Assessment, Brand Activations, and Public Relations
Locations
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Primary
120 Wall Street
11th Floor
New York, NY 10005, US
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7 Howick Place
London, SW1P 1BB, GB
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9F Sumitomo Fudosan Azabu Juban Bldg. 1-4-1 Mita, Minato-ku,
1-4-1 Mita, Minato-ku
Tokyo, 108-0073, JP
Employees at Droga5
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Keir Moreano
Brand Strategy Leader @Droga5 | Founder | Former Filmmaker | Chess Player
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Brenda Volgenau
Talent Acquisition Lead for Accenture Song, North America
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Ryan Barkan
Seasoned Music Executive Specializing in Licensing, Music Supervision, and Partnerships for Advertising & Entertainment
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Steph McCarthy
freelance creative director
Updates
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We're thrilled to welcome Lauren Varvara and Mariano Jeger as our newest Executive Creative Directors! Our New York office is lucky to gain the expertise and vision of these two creative leaders. Welcome to the team, Lauren and Mariano! 🌟💙 More details in shots — https://lnkd.in/eMmxKa9d
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🌟 We're thrilled to announce that Droga5 has been appointed as Bosch USA's Agency of Record. With our debut work dropping early 2025, we can't wait to reshape and expand Bosch's presence in the US market! 🚀🔧🏠 Bosch moves coming soon… Thanks Ad Age & Ewan Larkin! https://lnkd.in/eqeRe3Xc
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Droga5 reposted this
Tourism Australia has appointed Accenture Song, The Monkeys, and Droga5 to handle its creative and digital services following a competitive tender process. Details:
Accenture Song, The Monkeys, Droga5 win Tourism Australia account
campaignlive.com
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Droga5 reposted this
“We have a very specific brief at Tourism Australia with a global footprint that sees us actively market into 15 key international markets," said Tourism Australia Managing Director, Phillipa Harrison. "Our campaigns have set a high benchmark over the years and as our operating environment continues to evolve we need to ensure Australia stands out on the world stage." Droga5 The Monkeys Accenture Song
Tourism Australia Taps Accenture Song, The Monkeys, and Droga5 for Creative & Digital Services Accounts | Branding in Asia
https://www.brandinginasia.com
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Like David said, this win means a lot. Excited to work again with Tourism Australia alongside Accenture Song and The Monkeys for years to come 💙☀ More on our partnership here: https://lnkd.in/ebxV9xVM
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Droga5 reposted this
So a week or so ago, this happened. On stage. Talking about whether in-house agencies and creative agencies can ever play nice. At Cannes Lions. With my friend and absolute legend, Nicole Taylor from the LEGO Group. We told stories about working together – the good, the really good, the would-do-it-differently-next-time. And people built ducks. We also asked everyone – in-house agency, creative agency, client, whoever – not to forget to play. Because playful collaborations lead to good work. But also, more amazing experiences for our people. And don’t we all want more of that? (Oh, we also told everyone that kids love farts… but you may’ve had to be there for that.) This was a career high for me - and I'm grateful for all the help we had along the way and all the claps we've had since. Corks away. Droga5 Dublin Droga5 Accenture Song Accenture UK & Ireland Cannes Lions International Festival of Creativity Senta Slingerland IAPI - Institute of Advertising Practitioners in Ireland
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In Ad Age, our Head of Social Heather Hosey shares Droga5’s approach to the creator economy and how we’re developing new social practices. Check out what Heather and other experts had to say about the importance of implementing effective social strategies for clients. Thank you Ewan Larkin! 💙 https://lnkd.in/e38q9hcE
How agencies are reinventing their social teams and practices
adage.com
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What a week it was in France 🇫🇷. Here are some of our favorite moments featuring Droga5 leadership that made #2024CannesLions so special 🦁💫. 🎤 David Droga & JPMC CMO Carla Zakhem-Hassan spoke about businesses’ moral obligations to society at the Debussy Theatre. 🎤 NY CCO Scott Bell joins other creative leaders for LBBonline - Little Black Book’s panel on the role of humor in advertising for best practices for bringing comedy to life in creativity. 🎤 President Chioma Aduba discusses how agencies & brands can be change agents with Insight with Passion Founder Kate Hardcastle MBE. 🎤 GCD Haywood R. Watkins III joins Chase, UnitedMasters, and Cannes Can: Diversity Collective at Inkwell Beach to discuss the heritage of joloff rice and the created of Chase’s “A Taste of West Africa” campaign. 🎤 Worldwide CCO Pelle Sjoenell speaks with the Young Lions Brand Marketers Academy about the future of brands and gaming. 🎤 D5 Dublin CCO Jen Speirs & the LEGO Group SVP/Head of Agency Nicole Taylor discuss bringing the power of play to creativity, and how in-house agencies and creative partners can best collaborate. 🎤 Accenture Song Creative Chairperson Nick Law and D5 London CEO/Accenture Song Managing Director Bill Scott ignited inspiration and creativity through empowering panels at Whaler House.
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💥💥 Pumped to see our remarkable D5 and Accenture Song teams, along with our amazing client, the General Entertainment Authority, take home 2 Bronze and 1 Silver Lions! 🦁🦁 🥈 Film - Media/Entertainment 🥉 Film Craft - Production Design/Art Direction 🥉 Film Craft - Use of Licensed/Adapted Music Thank you to the 2024 Cannes Lions International Festival of Creativity Film Craft and Film Juries for the amazing honors! 🌟🎉
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