Gravity Research

Four key factors can be used to determine reputational risk for corporations amid the lead up to the 2024 election. **Quantifying** those risks is the key for brands to understand and successfully strategize their engagement plans in 2024 and beyond. Join us for a 30 minute webinar on July 16 to learn: ✔ The riskiest societal issues U.S. companies will navigate this year. ✔ The four key factors that drive reputational risk. ✔ Which societal issues will take center stage in Q3 — and beyond — and where to focus your proactive communications and risk mitigation plans. ✔ How brands can quantify the level of risk associated with each societal issue as it pertains to specific industries, consumer bases, geographic footprints, and more. Register ➡ https://lnkd.in/eQ3dAVfD #reputationalrisk #communications #election2024 #corporatecommunications

As #Pride 2024 comes to a close, CNBC’s Melissa Repko spoke with Gravity Research President Luke Hartig about how corporate engagement around LGBTQ+ issues has evolved. Click to read more ⬇ https://lnkd.in/ghkMnvNW

What beautiful weather we had to celebrate the start of Pride month last week with a company-wide happy hour on the office rooftop! #pridemonth National Journal Gravity Research

Join us for a webinar discussion on Thursday, June 27 where we'll unpack recent PAC trends as we near the 2024 election.

We recently unpacked insights from our Q2 Corporate Insiders Survey, which gathers intelligence on how #Fortune1000 corporate leaders are thinking about, and managing, the most hot-button societal and reputational issues. Download the replay to learn: ✔ How top firms are changing their DEI messaging ✔ Which societal issues executives feel the most pressure to engage on, and who is driving that pressure (spoiler below) ✔ Why leaders are preparing for an increase in workplace political expression and employee activism Request the replay below ⤵ https://lnkd.in/ek5umNZp #employeeactivism #politicalexpression #DEI #corporateinsights #corporateinsiders

Companies are changing how they talk about DEI in earnings calls and public documents. Gravity Research, a corporate reputation insights firm, analyzed nearly 1,000 documents from Fortune 100 companies—issue reports, SEC filings, earnings calls—to see if and how their language changed from 2023 to 2024. The use of charged terms like “DEI,” “diversity,” and “inclusion” in Fortune 100 issue reports decreased by 22%, while the use of more neutral language like “belonging,” “diverse experiences,” or “diverse perspectives” increased by 59%. This significant shift in language usage was observed across various sectors. Explicit mentions of diversity-focused executive positions like “chief diversity officer,” “representation targets,” and “supplier diversity programs” also decreased in 2024 issue reports, as companies rid themselves of language cited in “corporate workerism” rhetoric and lawsuits over so-called discriminatory diversity programs. Report mentions of “diversity officer” fell by 49% year-over-year, while references to diversity-focused programs or terms like “representation goal” fell by an average of 52%. Read more: https://lnkd.in/g-dinQEg

As the 2024 election nears and geopolitical conflicts continue, corporations are preparing for a new wave of #politicalexpression and #employeeactivism in the workplace. During our June 5th webinar, we'll unpack data from our Q2 Corporate Insider's Survey to explore: ▶ Which societal issues executives feel the most pressure to engage on, and who is driving that pressure ▶ How leaders at top firms have changed their DEI offering ▶ Why executives are preparing for an increase in workplace political expression and employee activism Request to join ➡ https://lnkd.in/ebusWPNu #DEI #employeeactivism #societalissues #2024election

Fortune 100 companies are changing how they talk about #DEI.  Our language analysis of data collected from over 1,000 issue reports, SEC filings, earnings calls, and more, support media theories that corporations are leaning toward more neutral and inclusivity-focused terminology when speaking about DEI efforts. ⬇ 22% fewer mentions of "DEI" and "diversity" ⬆ 59%+ increase in the use of neutral terms like "belonging" and "diverse perspectives" Check out our full analysis for how this plays out by industry, and to review of the potential risks associated plus key considerations for evaluating your DEI messaging strategy. ➡ https://lnkd.in/gSdBHX8M #dei #messaging #data #inclusivity

Yesterday we celebrated our first anniversary as Gravity Research!  Across the past 8 years we've been privileged to grow our business and build our brilliant team working with some of the biggest companies in the world. Today we celebrate: ✅ More than 60 team members ✅ Almost 100 clients ✅ 72% of clients are Fortune 500 companies ✅ 85% of clients are Fortune 1000 companies Cheers to our team and looking forward to many more years to come! Kevin Turpin Luke Hartig Katie Collins

Join us next Tuesday, May 21 for a webinar to discuss how companies evolving #DEI language, including insights from our quantitative and qualitative analysis of Fortune 100 companies. We'll explore how DEI language has changed in public discourse and what these changes mean for key industries and corporate America at large. https://lnkd.in/erZChEet #DEI #Corporations #Fortune500