As we wrap up Pride Month, we're reflecting on the importance of gender inclusive language when talking about the menstrual experience💞🌈🩸🏳️⚧️ Shoutout to our partnerships this month: Taimi: LGBTQ+ Dating App who we collaborated on a specialty box of products (10% of proceeds are going to Point of Pride), No More Secrets Mind Body Spirit Inc. and GLSEN✅ All of these organizations are doing amazing things for marginalized menstruators seeking out education, wellness support and period products🩸 Happy Pride, this month and every month after! p.s. here's a glimpse into #NYCPride: https://lnkd.in/esKRB2R7 #ItsAugust #Pride #OnMyPeriod #InnerCycle #community
About us
August is a lifestyle brand working to reimagine periods. Everything we do is with, by, and for our community, our #InnerCycle.
- Website
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https://itsaugust.co/
External link for August
- Industry
- Retail Health and Personal Care Products
- Company size
- 2-10 employees
- Headquarters
- New York
- Type
- Privately Held
- Founded
- 2020
Products
Locations
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Primary
1460 Broadway
New York, 10036, US
Employees at August
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Naveen Jain
Contributor at Tari Labs & Yat. Bootstrapped Sparkart. YC alum. Angel Investor (Flexport, LayerZero, Squire, Landed, Verge Genomics, Multiply Labs…
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Jennifer (JenniferCheng.Eth.Sol.Btc) C.
📍🇺🇸 🇭🇰 Founder Chair NewChic Capital Family Office | JennClub DAO | Ace Fund & Asset Mgmt | Globalify Web5 AI Search Engine | ChosenCollective…
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Alexa DePasquale
Brand Builder & Marketing Leader | Startup Mentor + Investor I Ex DTC Brand Leader, Agency Exec, Venture Capital Fund
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Israa Nasir
Clinical Operations Specialist | Building Clinical Infrastructure
Updates
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Last month, our co-founder Nadya O. embarked on a cross-country road trip to visit Target stores that stock August period products and meet members from our lovely community. Read this Modern Retail recap about our latest guerrilla marketing initiative: https://lnkd.in/eKNUvb9r #GuerrillaMarketing #StartUp
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CELEBRATING 3 YEARS OF AUGUST PRODUCTS🎉 Nothing makes us happier than reading DMs or comments like: ��I’ve never had a good experience with pads til I tried August”, or "my daughter & all her friends are actually EXCITED about getting their first period because of August" 🥹 We've said it before and we'll say it again: everything we do is for & by our community. Couldn't be more thankful to be on this journey to reimagine period care for EVERYONE who menstruates. With love, Team August
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content + community, that's what it's all about! Before we even launched products in June 2021, we had spent nearly a year growing our community (on Geneva) to ~1000 people who, first and foremost, were passionate about reimagining period care for ALL menstruators. We discussed period taboos, lack of education, and generational stigma. And, together, created content to share our learnings + invite more people to join the movement. Then, as we developed our first line of period care, we polled this network and designed tampons, pads and liners to fill the identified gaps. Since June 2021 you'll see all the same destigmatizing content, just ft. our high-quality, easy-to-use, sustainably-minded products. Content has been our everything: a way to connect, a way to market, and a way to grow. (thanks for the shoutout Kait Stephens, honored to be mentioned in such good company)
Top E-commerce Voice 🛍️ | Helping 100+ brands bridge offline & online commerce 🔁 | Omnichannel Queen 👑 | Host of the Omnichannel Marketer podcast 🎙️ | CEO & Co-Founder @ Brij 🌉 | Angel Investor
Hot take: Brands are NOT in the product business, they are in the content business Products are commodities. You need to build a brand. If you don’t believe me, go on Amazon and search for any product. After page 1, if not sooner, you’ll see pages full of no name knockoff products. Don’t get me wrong, great brands are selling on Amazon - as they should, but you need to build a brand to survive. The recognizable products that you see people sharing on Instagram or on the shelves in retail are brands. For example Jolie, August, poppi, Coterie, and Feastables. And to become an IT brand, table stakes is having a great product. But in a crowded market where cost of acquisition is higher than it's ever been, you need to be a content engine. Content is the means to differentiate and build affinity that customers associate with your brand. Take Liquid Death for example - the product is water - as generic as it gets. But it pumps out hilarious meme images and videos in every social channel. Which people find funny, entertaining, and joyful. And if you are successful creating these emotional responses, people reshare the content creating a powerful viral brand flywheel. That simultaneously drives awareness and distribution and costs a fraction of what a Meta ad with the same reach might deliver. Shout out to all these brand's founders: Ryan Babenzien, Nadya O., Allison Ellsworth, Larissa K. Holmes, MrBeast, Mike Cessario #content #brand
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August reposted this
Halfway through my drive across the country hosting meet ups and focus groups to talk to people about periods and August. Hosted this morning in Lubbock, TX and currently making the 5 hour drive to Dallas for a meet up at Target 🎯 this evening! Can’t wait to put everything I’m learning into practice. Big unlocks coming 🔑 #augusttarget
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Our collab box with Taimi: LGBTQ+ Dating App launched on International Day Against Homophobia, Biphobia and Transphobia but we're carrying this initiative forward into June (& beyond) to provide support to EVERYONE who menstruates! By purchasing this box, the support is being paid forward as 10% of proceeds go to Point of Pride🏳️⚧️ (a nonprofit organization providing life-changing healthcare access for trans folks) Bring on June🌈
When an inclusive LGBTQ+ dating app meets a leading menstrual-care brand, great collaboration happens🚀 Our latest partnership 𝐓𝐀𝐈𝐌𝐈 𝐱 𝐀𝐔𝐆𝐔𝐒𝐓, is a big step towards highlighting the importance of acceptance and inclusivity. *10% 𝘰𝘧 𝘱𝘳𝘰𝘤𝘦𝘦𝘥𝘴 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘥𝘰𝘯𝘢𝘵𝘦𝘥 𝘵𝘰 Point of Pride, 𝘢 𝘯𝘰𝘯𝘱𝘳𝘰𝘧𝘪𝘵 𝘵𝘩𝘢𝘵 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘴 𝘭𝘪𝘧𝘦-𝘤𝘩𝘢𝘯𝘨𝘪𝘯𝘨 𝘩𝘦𝘢𝘭𝘵𝘩𝘤𝘢𝘳𝘦 𝘢𝘤𝘤𝘦𝘴𝘴 𝘧𝘰𝘳 𝘵𝘳𝘢𝘯𝘴 𝘱𝘦𝘰𝘱𝘭𝘦. Shoutout to Nadya O. and our amazing teams for bringing this to life.
Taimi and August Drop Trans-Inclusive Period Care
hypebae.com
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Menstrual Hygiene Day 2024 recap!🎉 This year, we dedicated MH Day to taking down the #TamponTax. South Carolina recently abolished it, bringing the tally of States where the unfair sales tax is still imposed to 20. This progress is HUGE – if you consider that back in 2016, 41 States still had it in place. Day of Action in Arkansas: Nadya O. joined forces with Arkansas Period Project to host a discussion about menstrual equity @ the local library in Little Rock, collect signatures to take down the #TamponTax in Arkansas (they need 72,500 by July), and venture to a nearby Target store to gift everyone August period products🩸 Join the fight in Arkansas here: https://lnkd.in/dZ4kGFyt Donation Days to Period Law: This year, we partnered with the lawyers of the menstrual equity movement to support their legal efforts at taking down the #TamponTax in the remaining 20 states. 20% of every purchase made on itsaugust.co between May 27th-28th is being automatically donated to Period Law, with no extra cost to our customers. Watch this video ft. Suzanne Herman, Esq. (Legal Dir. Period Law) to hear more: https://lnkd.in/etTzpUsR Tampon Taxback: And lastly, we're continuing to PAY BACK our community whenever they're charged the Tampon Tax when shopping for August products. Today, and every other day, we believe in period product accessibility - sign up to get reimbursed at TamponTaxback.com 💸💬 Hopefully NEXT YEAR we'll be celebrating that all 50 States have abolished the Tampon Tax!🤞 #TAMPONTAXBACK #AxTheTax #AbolishTheTamponTax
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August reposted this
We're officially a few days into our national #AugustTarget tour! Next stop, Salt Lake City! Hosting meet ups and Target visits to go see August in store. Dm me your email/city if you're in any of these cities and down to meet up :)
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August reposted this
🎤 Join us for an inspiring keynote session at the PRWeek Healthcare Conference on May 21 in NYC! 🗽 August cofounder, Nadya O. will sit down with PRWeek senior reporter Jess Ruderman to discuss breaking the stigma around periods and promoting equity in menstruation products. Don't miss this enlightening keynote session, get your tickets today! https://lnkd.in/gxEYVDm4 #PeriodEquity #BreakingStigma #PRWHealthcareAwardsUS #healthcarecomms #healthcareprofressionals #healthcareexcellence #healthcarecommunications
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August reposted this
Wouldn't be where I am today without all the cold emails I sent pestering people I admire. Forever thankful to everyone who has ever responded / continues to respond! Sat down with Elite Daily to talk about starting my career as a student in high school and continuing through college. And how I ended up here building August! https://lnkd.in/ev6tG5_t
How Entrepreneur & Influencer Nadya Okamoto Built Her Career In College [Exclusive]
elitedaily.com