The healthy beverage company, Liquid Death, is known for its edgy marketing campaigns, often leaning into dark humor to stand out in the crowded beverage market. Primed for the next stage of its growth journey, the brand tapped Material to provide a deeper human understanding of consumers across the beverage market. Learn how our segmentation work helped empower this disruptive brand to better understand its audiences, deploy bold communication strategies and set the stage for continued disruption in the category: https://lnkd.in/gmBCrf-P
Material
Business Consulting and Services
Los Angeles, California 41,465 followers
A leading insights, marketing and technology company that combines deep human insights with modern technology.
About us
Material is a leading insights, marketing and technology company striving for true customer centricity and ongoing relevance in a digital-first, customer-led world. By leveraging a proprietary science + systems approach, we speed engagement and growth for the world’s most recognizable brands and innovative companies. We design + build customer-centric business models and experiences to create transformative relationships between businesses and the people they serve. In everything we do, we make an impression. We make a difference. We make an impact. And we help brands do the same.
- Website
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https://materialplus.io
External link for Material
- Industry
- Business Consulting and Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 1973
- Specialties
- brand strategy, digital marketing agency, digital marketing company, market segmentation, advertising, digital advertising, marketing services, digital marketing services, branding services, social marketing agency, business marketing services, marketing firm, online marketing firm, online marketing company, customer experience, digital transformation, and market research
Locations
Employees at Material
Updates
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Our India team had a great time at the company badminton tournament last week! Congratulations to our singles champion, Ishwar Singh Gehlot, and our doubles champions, Sahil Chopra and Abhishek Mundhra! 🏆 Thanks to all who participated and made the event a smashing success! 🏸
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After a decade of insights-driven marketing collaboration with Trex Company, the pioneer of 95% recycled composite decking, Material was tapped to architect a sustainability partnership with REI that would resonate authentically with both brands’ audiences. From a circular recycling program that saw REI stores’ plastic waste converted into Trex decking, to the launch of the “In Our Better Nature” campaign, learn how we developed a deeply meaningful sustainability partnership between two brands dedicated to connecting people to the outdoors: https://lnkd.in/gtTF3C_h
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At Material, we believe #PrideMonth is a time for vibrant celebration but recognize the importance of supporting Pride year-round. We are proud of the organizations our Employee Resource Groups support throughout the year and the work they do to help the most vulnerable groups in the queer and trans communities. Members of our PRIDE ERG gathered across our offices to show unity, love and support as we discussed the intersection of the Pride experience with our other communities, including Parent Village and Black Voices ERGs. We encourage you to share your support and join us in making a difference: ❤️ Kind Clinic: https://kindclinic.org/ 💛 Mermaids: https://mermaidsuk.org.uk/ 💚G.L.I.T.S.: https://www.glitsinc.org/ ️💙Sylvia Rivera Law Project: https://srlp.org/ 💜OUTMemphis: https://lnkd.in/dt_QRJtr
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Consumers’ perception of value extends beyond price to include emotional connection, convenience and simplicity. Client Partner, Jamie Perry, explores how brands can navigate these complexities by offering personalized experiences and aligning products with consumers’ core values to foster loyalty and deeper connections. Discover strategies for enhancing value here: https://lnkd.in/gnwaxDUT
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Tomorrow! Join our CTO, Daniel Knauf, at the Acquia webinar, “Navigating AI Security Trends: Strategies for Risk Mitigation and Compliance.” Gain actionable insights into the latest security threats, practical solutions for meeting evolving industry regulations and seamless security integration. Register today: https://lnkd.in/g9zz8gr4
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Tap into new opportunities by turning your customer data into actionable insights. Get an executive summary of your data management landscape, ready-to-implement recommendations and a detailed analysis of your core capabilities with our proprietary Customer Data Assessment. Request yours here: https://lnkd.in/gYajVWTH
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As AI technology evolves, organizations are increasingly vulnerable to sophisticated cyber threats. In an upcoming Acquia webinar, our CTO, Daniel Knauf, will unpack the latest AI security threats, effective compliance strategies and best practices for ensuring protection without hindering innovation. Register today for this can’t-miss AI security discussion: https://lnkd.in/gntREHgW
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Thank you #LoyaltyExpo for hosting a fantastic event! We were thrilled to participate in Target’s insightful keynote address, our standing-room-only workshop with Keurig Dr Pepper Inc. and support our clients at the Loyalty360 Awards, where Whataburger was honored with Platinum and Target with Silver. Congrats to our partners, the Material team and Loyalty360 for a successful event. Enjoy a few of our favorite moments 📸 from the conference and visit the link to learn more about how Material helps brands earn loyalty across the customer lifecycle: https://lnkd.in/gUTuQ8mU
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From 1865 to the 2nd anniversary of this federal holiday, we celebrate our progress toward equity and acknowledge the work that remains to be done. #Juneteenth
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