NAB Show

In this month’s edition of Trade Show Executive (TSE), we feature Karen Chupka, Managing Director and Executive Vice President, Global Connections and Events at the National Association of Broadcasters (NAB). While she’s new to NAB, Karen is no newcomer to the world of managing a massive trade show, having spent more than three decades in leadership roles with the Consumer Technology Association. She is ready to take NAB Show to the next level by identifying and engaging new audiences while embracing disruptions. We also explore social media marketing in the events industry. TSE spoke with the finalists for the 2023 Most Extreme Results from Social Media Grand Award and other industry leaders to find out how they are using social media to increase their shows’ reach and engagement. From tailoring content across platforms to fun event-theme announcements to using question- and community-based content, show organizers have a plethora of ways to connect to their audiences right at their fingertips. Then, we celebrate the 25th anniversary of TSE. Launched in 1999, TSE is a leading publication for trade show and exhibition organizers worldwide with continuous digital content, a robust research arm, a monthly magazine and prestigious industry events. In honor of this milestone, we look back at the beginnings of TSE, and look forward to more opportunities to serve the industry. Next, we recap TSE’s 2024 Fastest 50 Awards & Summit, which took place May 8-10 in Las Vegas. Attendees representing the distinguished Fastest 50 and Next 50 honorees gathered for three days of networking, education and celebration at the nation’s hotbed for trade shows. Discover key takeaways from the programming and find out which shows took home the distinguished Grand Awards. Finally, TSE’s Medical Show Report charts notable progress in the medical show sector for 2023. Collectively, net square feet increased 6.1%, exhibitors grew 10.3%, total attendance surged 11.2% and professional attendance jumped 10%. Read all of these articles and so much more in this month’s edition of TSE: https://bit.ly/4bh7shJ A huge TSE thank you to Karen Chupka and everyone else who contributed to this month’s issue. Subscribe to receive Trade Show Executive in print here: https://lnkd.in/gxEeEiFr #TSE #NAB #CTA #events #eventprofs

AI Creative Summit + Bootcamp is BACK! 🤖 NAB Show Take a look at each Bootcamp at this years event 👇 For more information & passes visit: https://bit.ly/3W5FSjg #AICSB24 #ArtificialIntelligence #AICreativeSummit