We're thrilled to congratulate Wingstop Restaurants Inc. for being named in Ad Age's America's Hottest Brands of 2024! We're so lucky to partner with you! Check out how Wingstop is staying culturally relevant and ahead of the trends through the article linked in the comments! 👇 #brands #brandmarketing #adage
VaynerMedia
Advertising Services
New York, NY 228,690 followers
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance.
About us
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
- Website
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http://www.vaynermedia.com
External link for VaynerMedia
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2009
- Specialties
- creative strategy, strategy insights, media buying, media planning, analytics, communications, advertising, social media, digital marketing, brandformance, content management, social media platforms, digital marketing platforms, paid social, social strategy, video production, brand building, social media trends, culture, branding, and cultural trends
Locations
Employees at VaynerMedia
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Hugh Scallon
SVP-Head of Video Activation/VaynerMedia | ex-Omnicom, Publicis, Madhive, Aetna | Managing Director | EVP | Founder | Digital Media | Data |…
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Davis Yee
Creative Studio Operations Specialist and Manager / Senior Production Artist
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Eric Sutcliffe
Account Director at VaynerMedia with expertise in organic social brand strategies
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Mary Beck
Chief Marketing Officer @ B1G
Updates
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VaynerMedia reposted this
🎥 We had an absolute blast at MAD//FEST LONDON, setting a creative brief for Lisa💫 Goodchild digilearning students to pitch on stage for our client PopWorks. 🙌🌟 Hear from our super panel of judges: - Lisa💫 Goodchild, the Chief Trouble Maker - Lizzie Barnes, the Brand Manager for PopWorks - Sam Wright, our Senior Account Director And stay tuned for Part 2, where we meet the brilliant students! 🎉👩🎓👨🎓🔥
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VaynerMedia reposted this
🚀Guess what? We’ve teamed up with Tubi 🚀 We're thrilled to announce our collaboration on their first-ever UK campaign: “Watch What You Actually Want to Watch". The playful campaign encourages viewers to break free from cultural 'must do's' and embrace their true viewing desires. Our team led the 360 media planning and buying, including standout OOH placements at Oxford Circus underground station, Motion@Waterloo station, and the iconic Outernet screens. There’s also content via Spotify audio, podcast host-reads and contextual digital display, alongside a robust social media push involving a range of wonderful influencers. Read more in LBBonline - Little Black Book. And don't forget to visit Tubi and start watching what you actually want to watch! https://lnkd.in/e8jcgpgj Mischief @ No Fixed Address Tubi
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VaynerMedia reposted this
One of my favorite things about my job is the ability to connect with thought leaders in the market. Last week I had a super fun conversation with Hugh Scallon from VaynerMedia to chat about the opportunities #AI presents brands and advertisers, the future of sports, our favorite creators on YouTube, and more. We’re both excited about the way AI creation tools can help advertisers modify existing assets for different audience segments, “rip[ping] open the aperture on your content tool” as Hugh put it. This will allow brands to increase the volume of their creations while optimizing this content, yielding more of a competitive advantage. Watch a clips of our conversation here!
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VaynerMedia reposted this
🚀 Unlock the Power of Social Search with TikTok's Content Gap Tool! Have you heard of Social Search? TikTok's update to its Creator Search Insight tool, dubbed "Content Gap", is revolutionising #content creation for brands, creators, and everyone in between –– with these insights, you'll be able to uncover #trends based on SEARCH volume, giving you a clear edge in the race to virality. Content Gap reveals what people are searching for but not finding enough of –– a goldmine of high-demand, low-supply content. Read that again. And we are OBSESSED 🌟 In this era of social #search and search fragmentation, ensuring your channel caters to related searches can skyrocket your video #views and drive sustainable #growth for your brand. This is especially crucial for brands with high-consideration products where consumers need time and detailed info (e.g. benefits, how-tos, etc.) before making purchase decisions. 💡 Top Tips to Leverage Content Gap 💡 🎯 Use Your Brand Account – Always access the tool via your brand account to get tailored content #insights 🎯 Dive Deep – Go beyond the surface of the “Content Gap” by reviewing example content and exploring "Related Searches" too 🎯 Local Relevance – Customise global recommendations by adding your country’s name to identify market-specific search results As more platforms increasingly develop their own insights and #analytics tools to help creators craft better content, these resources remain underutilised but highly relevant! Consider incorporating features like TikTok Creator Search Insight, Snapchat Trends, Instagram Inspirations and more to stay ahead of the curve, create impactful content and keep building brand on social. #SocialMedia #SocialSearch #Content #Creation #Brand #TikTok #ContentGap
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VaynerMedia reposted this
Shared some thoughts with Ad Age about how to put social at the center of your marketing 👇 VaynerMedia claims to have “no social media team,” according to Nick Miaritis, its chief client officer. Instead, the whole company is “built with social at the center,” he said. The agency, which employs hundreds of creators, begins its strategic process by identifying “cohorts,” a brand’s various audiences, for which its creatives then make dozens of social ads. VaynerMedia uses the feedback to those ads to inform next steps, such as media buying and creative. Miaritis pointed to VaynerMedia’s 2020 Super Bowl campaign around Mr. Peanut, where it killed off Planters’ 104-year-old spokesnut, as an example. “I could show you 150 social ads that informed that decision,” he said. “We’re creating social media advertising for insights every day to inform those things, rather than doing it in a fake setting, like a focus group.” VaynerMedia Maddie H. Harriet Flory Ewan Larkin #advertising #socialmedia #marketing
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"If you could ask Gary a question, what would it be?" And this is the one we all want to know the answer to: AI is here, now what? How do you feel about AI? Drop a comment 👇 #canneslions #ai
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VaynerMedia reposted this
“The emergence of lo-fi content reflects what VaynerMedia and our CEO, Gary Vaynerchuk, have always championed — #relevance. It's the biggest elephant in the room that most brands and agencies have been ignoring… A lo-fi strategy isn’t just about making casual-looking creatives. It’s about truly understanding your audience's behaviour, the channels that hold their attention, and creating what’s relevant.” — Head of Consulting APAC, Shrey Khetarpal Read the full story below — Thank you, MARKETING-INTERACTIVE and Rezwana Manjur for the story! 🚀
Lo-fi content isn’t exactly new, but increasingly, marketers are catching up to the benefits of using it as part of its content and #ad strategy. One brand that has recently embraced lo-fi advertising is Zara which posted images of its latest collection with models seemingly shooting the content on their phones. #Zara is not the only brand to have embraced this strategy. Loewe, Toyota Motor Corporation Indonesia, #Chipotle and many others have also jumped onto the trend. Shrey Khetarpal, Robert Gaxiola, Melissa Laurie and Yingting Low weighed in on the how to make the best lo-fi content. #LoFiContent
In the world of tight budgets, lo-fi content might just be your solution
marketing-interactive.com
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"If you could ask Gary one question, what would that be?" We asked Young Lions in Cannes what they wanted to ask Gary Vaynerchuk and the advice never misses. This time, Gary shares his take on consistency and adaptability. As he says, he "would rather put himself out of business than let someone else do it." And that's the tea. #canneslions2024
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Our CMO at VaynerX Avery Akkineni was joined by Lisa Buenzli Peterson, Americas Consulting CMO at EY on the VaynerX yacht as they touched base on what they're taking away from the festival. Want the full scoop? Join us this Thursday for a full Cannes debrief led by Lisa and Avery as they recap the biggest insights and trends from the festival. Join us on Linkedin Live this Thursday at 11am ET here: https://lnkd.in/exiiWcwg #canneslions2024