LinkedIn macros allow you to generate personalized ad content for each recipient. When you use macros like %FIRSTNAME% or %LASTNAME% during ad creation, the member’s personalized information appears in the ad copy when the campaign is live. …

With message ads, you can serve native ads to your target audience through LinkedIn Messaging. The ads are displayed on desktop and mobile devices when members are active anywhere on LinkedIn. The specifications for message ads are: Related tasks…

With Sponsored Messaging ads, you can serve native message ads and conversation ads to your target audience through LinkedIn Messaging. These ads are displayed on desktop and mobile devices when members are active anywhere on LinkedIn. LinkedIn…

With message ads, you can engage your prospects through native ads displayed through LinkedIn Messaging. Message ads include a custom greeting, call-to-action (CTA) button, body text, and the ability to add a link in the message body. You can also…

As an advertiser, you can use the maximum delivery bidding strategy for your Sponsored Messaging (conversation ad and message ad) campaigns. Maximum delivery automatically bids to increase the volume of your results, while aiming to maximize the…

When you create Sponsored Messaging ads, you can select the sender that appears to the members of your target audience. Members will see the sender on their LinkedIn Messaging. You can change the sender of your Sponsored Message ads by adding…

Once you've created a Sponsored Messaging ad, you’ll have the option to send yourself a test message to preview how the ad will display to members in your target audience. In addition to sending yourself a test message, you can use the View feature…

As an advertiser, you can change the sender for a Sponsored Messaging ad campaign, but only one sender can be selected for each ad variation in a campaign. If you want to test multiple senders, you’ll need to create multiple ad variations and assign…

The sender of a message ad or conversation ad campaign plays an important role in representing your brand and influencing the reader's experience with your Sponsored Messaging ad. You can send variations of your message ad from different senders to…

When setting up Sponsored Messaging, advertisers can request additional sender permissions for their message or conversation ad campaigns. LinkedIn members may receive requests for Sponsored Messaging sender permissions from advertisers who would…

Replace an existing message ad campaign with a conversation ad campaign to drive high-quality conversations and deepen engagement with your audience. For example, with a conversation ad campaign, you can set up multiple call-to-action (CTA) buttons…

At LinkedIn, we’re always exploring new ways to help our members foster meaningful connections and create opportunities. From time to time, we review our set of features to evaluate how they're being used, and we pride ourselves on being able to…

Account managers in Campaign Manager can add, edit, or remove senders for a Sponsored Messaging campaign. Adding senders allows for increased personalization and message relevance to invited members. Sender permission requests can only be sent to…

Message ads are native ads displayed on targeted members’ LinkedIn Messaging. Message ads include a single call-to-action button. Since message ads can be accessed through both desktop and mobile, ensure that your content is optimized for viewing on…

Adding a banner creative to your Sponsored Messaging message ad or conversation ad provides additional promotional value to your ad. If a member clicks the banner creative in your message ad, it automatically redirects to your chosen landing page…

You can edit a message ad or conversation ad for your LinkedIn ad campaign. To edit a message or conversation ad creative: After you edit a creative the new version is automatically submitted for ad review. Related tasks Sign in to Campaign Manager…

Focused Inbox consists of a Focused and Other tab. The Focused tab contains your most relevant sponsored messages; the Other tab contains the remainder of your conversations. You can easily move your messages between the two tabs. Learn more…

At LinkedIn, we’re continuously exploring ways to improve our member and customer experiences. We are improving our messaging experience so that it is easier for members to organize and manage LinkedIn messages. As a result, we’ve released Focused…

At LinkedIn, we want to provide a simple and efficient experience for our members. From time to time, we review our set of features to evaluate how they're being used, and we pride ourselves on being able to embrace and respond to customer feedback…