Tiffany Tibbets Newman

Dive headfirst into B2B marketing with a sparkle of wit and a pinch (or perhaps a handful) of absurdity. Five ways to make your content shine. Get the tips. https://ow.ly/lX8h50PTB4X #B2BMarketing #AccountingMarketing #B2BMarketingTips

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Realllly smart analysis from Axios' Eleanor Hawkins on the power of internal comms in 2024. With tough sledding ahead for so many this year, the savviest C-Suite leaders are partnering up with Comms to communicate deeply, regularly and authentically about core values and value delivered rather than handwringing over how and when to take a public stance on hot-button issues. Investing in robust internal comms leads to stronger employee engagement, which makes for better recruitment and retention. And ultimately, that gives leaders a competitive edge. 💪 #StrategicCommunications #CCO #InternalCommunications #PRandComms #CSuite

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10 Examples of Native Healthcare Ads and landers. There are 5 DTC and 5 HCP here.

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Cool tool of the week! (no affiliation) Just came across this and I thought it was worth sharing... Retention.com's B2B tool: https://www.rb2b.com/ Basically, the tool provides person-level website visitor information that pushes to slack & other integrations. Why is it cool? The simplicity of this tool is beautiful because it creates event-based data that allows you to connect with visitors on a personal level AND at the right time. Right now it only works for US visitors, but this is an interesting method for pursuing higher-intent leads through enhanced web traffic data! Adam Robinson - Well made, sir. #b2bmarketing #data #leadgeneration

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The right ageny partner can literally make or break your #abm program. Your partner needs to be capable of shouldering commercial accountability and driving tangible outcomes, not only the functional delivery of an ABM program. Check out Orla Murphy's latest blog on the art of scaling... https://lnkd.in/g9ikvF7C Seeblue

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Content marketing enhances brand storytelling capabilities. Engaging content drives customer engagement and interaction. Tailor content to resonate with your target market on various platforms. Elevate your brand's narrative through strategic content marketing.

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Listen to my thoughts as to how a #fractionalcmo helps marketing organizations and businesses scale...read more here too: https://lnkd.in/eDHdpnFQ

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Did you know you can watch the Yoast #SEOUpatebyYoast replays on our YouTube channel? 📹 If you watch this while on a cardio machine, they say time might go by 3x quicker AND you’ll be updated by the latest #SEO news 👇🏼😉 #digitalmarketing #SEO #Search https://lnkd.in/gYcNJ3Mq

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Another marketing AI tool, this time focused on media planning support. All of my media contacts should check this out. Would love to hear your thoughts! #AI #MarketingAutomation

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We have to do better! #healthequity #glp1... Black Americans have long had higher than average rates of chronic disease, for reasons that include disparities in income and education; less access to health insurance, housing, healthy food; and the “weathering” of racism-related stress. According to federal health data, 12% of non-Hispanic Black adults had diagnosed diabetes in 2021, a rate surpassed only by American Indians and Alaska Natives; non-Hispanic Black adults have the highest rates of obesity, based on body mass index, at nearly 50%. Recent studies, though, found that Black people with diabetes are less likely to be prescribed GLP-1 drugs. --- STAT

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7 Surprising Ways to Rouse Your Hibernating Email Subscribers | Tip #2: Get personal (but not too personal) Tip #3: Say it like you mean it: Be bold and unfiltered

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A Sure-Fire Way to Sustain Buyer Interest in Long-Form Content Your thought leader has exceptional thoughts...lots of them. This presents a challenge for today's #marketer. How maintain reader interest and engagement in a high volume of thought leadership? Jody Smith and the team at Collins Aerospace employ a classic two-part series approach to address that challenge head on. That's smart! #contentmarketing #contentcreation #thoughtleadership #demandgeneration #executivevisibility https://lnkd.in/eYqcJriJ

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Creating content is essential to establishing authority and connecting with your audience. But creating and publishing are just the beginning. What is your content actually doing? What's connecting? What's not? And what gaps have you overlooked entirely? Learn about all this and more in Meghan Kelly's brand-new blog!

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Brands require SEO to connect with customers quickly and cost-effectively at critical stages in their user journeys. And the sooner they act, the better off they will be. Discover more: https://bit.ly/4dXW9Od #seo #digitalmarketing #onlinepresence #marketingstrategy #websitetraffic #contentstrategy #businessgrowth #onlinevisibility #seotips #organictraffic #keywordoptimization #webmarketing

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Marketing written for PhDs wins industry awards… But marketing that is frictionless to consume makes money. As much as I love geeking out… We’re in the “making-our-clients-money” business at brandRUSSO. Simple > Complex.

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