Paid Media Growth Strategist (Search or Social)

Structured is a full service performance marketing firm. We have one goal - that is to be a growth company. What does it mean to be a growth oriented company? We’re on the mission to build a company culture that drives and inspires growth for our team, our clients and the company.

Growth isn’t only about tangible results and charts that show increasing numbers each year, growth at Structured is also about a mindset of continuous improvement, perseverance in the face of failure, the desire to learn and improve, embracing and chasing after challenges.

Role:

As a Paid Media Growth Strategist, you will execute and support Paid Media campaigns that help define overarching strategy for clients. A storyteller and data lover at heart, you are able to showcase crystal clear strategies using data that are astonishingly savvy. Financial trends and budget management are your bread and butter and you are a doer when it comes to acting on a key strategy that brings wins for our brand clients.

We are currently seeking and hiring for both a Paid Social and Paid Search Growth Strategist so please apply if you have experience in either social or search.

Qualifications:

• 3+ years of related work experience in Paid Media in an agency setting
• 3+ years of Facebook advertising experience
• 2+ years of experience as the primary growth marketing leader for E-commerce DTC brands
• Must have experience managing 100k/month budgets on Google/Meta
• Experience running paid digital advertising campaigns on channels besides Facebook and Instagram including Google, Snapchat, Pinterest, LinkedIn, etc.
• Strong communication skills and the ability to explain difficult concepts and have difficult conversations with clients
• Ability to identify the core KPIs and best growth strategies for E-commerce brands - even when the founders of said brands may not know them- and understand when/how to effectively and strategically communicate true core KPIs to the clients
• Ability to coordinate marketing projects and work with multiple marketing execution team members
• A strong eye for visual creative (image and video) and design
• A working knowledge of conversion rate optimization and the ability to provide optimization suggestions to clients
• A passion for E-commerce marketing and commitment to mastering the craft of growing E-commerce brands
• Ability to read and analyze data and pull insights from that analysis that will help improve client results
• Passion for learning and helping others learn and the humility to do so (no egos)
• Experience working in Google Analytics and with 3rd party tools
• Customer centric and love of winning against challenging odds
• Strong interpersonal skills for building external and internal working relationships
• Presentation and speaking skills that would rival the best public speakers
• A doer, an action taker, a growth driver

Responsibilities:

• Act as the growth strategist responsible for paid media management, client communications, and creative strategy
• Manage, plan, design, and operate Paid Media campaigns to maximize pod book of business
• Management of campaign launches and ongoing campaign management
• Budget management and tracking to ensure spend levels are on track and in alignment with client goals
• Bid management and optimization
• A/B Testing including 3rd party tool testing
• Plan and lead meetings both internal and external
• Participate in weekly or biweekly client calls and communicate with clients in between call cadence with minimal oversight to craft and retain strong client relationships and keep them informed of progress towards defined KPIs
• Act as the primary point of contact for clients questions
• Drive client growth and maintain client relationships in a manner that positively impacts Structured Agency's growth and reputation
• Take personal accountability and own the successes and failures for your client accounts
• Execute and support Paid Media campaigns, including but not limited to account setup, strategy development, organization, and management
• Daily use of reporting, analytics, and trend tools
• Campaign set-up: keyword development, ad copy creation & testing, account set-up and restricting, bid and budget management
• Responsible for all tactical execution and campaign audits
• Manage your priorities to directly reflect your focus on delivering the most important things for client accounts
• Track and report on campaign results, data analysis
• Contribute to team learnings and findings so the entire Paid Media Team can be better
• Passionate about winning for clients and wins whenever possible
• On trend and always pushing for innovation and adaptation on the fly- you dare challenges to find you
• Creativity and technical skills are the two parts of your whole

This is a full-time and fully remote role.