Etro’s Post

Etro is opening a new pop-up store at the historic Selfridges department store in London. Entirely dedicated to the accessories collection, the space showcases exclusive interpretations of the Etro handbags crafted from deadstock fabrics celebrating the brand's craftsmanship and presenting two exclusive #upcycling versions of Etro’s handbags. Specifically, the Love Trotter and Bond styles embody a craftsmanship approach focused on consumption containment and the creative reuse of recycled materials. The selected models for Selfridges are crafted from deadstock fabrics from Etro’s archive adorned with bouquets of spring flowers, micro-patterned tie motifs, and traditional paisley prints that reflect Etro's DNA and #heritage, paying homage to the brand's history and its roots. The #LoveTrotter tote bag with Pegasus embroidery is presented in a new jacquard texture with delicate blossoms, while the #BondBag introduces a soft, quilted silhouette accented by a chain strap with fabric braiding. The new Etro pop-up at #Selfridges will be open from July 1st to August 12th as part of a series of international pop-up openings that will also extend to various cities in Germany and Asia. #Etro #SelfridgesLondon

ETRO strengthens its presence in the Middle East with the opening of a new boutique in Bahrain at the Marassi Galleria Mall. Situated on the ground floor of the luxury mall, the store’s architectural design is characterized by refined materials such as white marble from Venice, pink marble from Portugal and cappuccino onyx marble while the exteriors are made of travertine. The space is further embellished with elegant precious Moroccan carpets that reflect the vibrant and eclectic style of the brand. The new #ETROboutique houses women's and men's ready-to-wear and accessories collections, providing customers with a luxurious and comprehensive shopping experience. #Etro 

Etro Home Interiors is present at #SaloneDelMobile. An immersive journey combining the rediscovery of the 60s and 70s with the exploration of current stylistic codes. The clean lines of the furnishings contrast with the brand’s characteristic maximalism and eclecticism, evident in the mix and match of eras and styles, as well as in the use of colour and fabrics, central themes of the #Etro style. Emblematic is the #Quiltana collection, composed of a sofa, armchair and bed. Crafted from richly textured materials adorned with variegated motifs, each piece of the new collection seems to bloom with life, enhanced by the exclusive square quilting created in collaboration with Oniro Group. Discover the new Home Interiors collection on display during #MilanDesignWeek throughout multiple installations located at Via Pontaccio and Via Monte Napoleone in Milan. Altagamma #GiornataMadeInItaly2024 #lospecchiodelleccellenzaitaliana

We are happy to announce the unveiling of a new visual narrative inspired by #ETROUNIQUE, the exclusive Made-to-Order program that elevates men's formalwear to new heights. This concept takes center stage with the recent opening of our first retail space dedicated solely to men's tailoring and personalization services, located at Via Monte Napoleone 5.   Under the creative direction of Virgilio Villoresi, the short film "Magic Tailoring" seamlessly blends #Etro's rich heritage and tradition with the whimsical charm of a cartoon tailoring workshop, brought to life by an animated team of zealous instruments and miniature characters. Discover more on etro.com

Chinese actor Ren Jialun, part of Etro's family since 2022, is revealed as Global Brand Ambassador. Alle Ren will continue honoring the brand's values of unique legacy and craftmanship, conveying his personal interpretation of Etro by spreading our philosophy with his modern fashion approach. #Etro #RenJialun #AllenRen

March 7th, celebrating #InternationalWomensDay, to make everyone understand that one day alone is not enough to achieve an equal society, nor to reclaim it in all its facets. That is why it is important to act even now, on any given date, and to go on until the goal is achieved. Let us not wait another 365 days to do something concrete. We act today, tomorrow, always. That is why we are part of Fondazione Libellula. Oggi è il 7 marzo e noi vogliamo celebrare la Giornata Internazionale della Donna. Non per giocare d’anticipo, ma per far capire a tutti e tutte che una sola giornata non basta per raggiungere una società equa e nemmeno per reclamarla in tutte le sue sfaccettature. Per questo è importante agire anche ora, in una data qualunque, e andare avanti fino a quando l’obiettivo non sarà raggiunto. Non aspettiamo altri 365 giorni per fare qualcosa di concreto. Agiamo oggi, domani, sempre. Per questo facciamo parte del Network di Fondazione Libellula. #Etro

Highlights from #EtroAct Fall Winter 2024/2025 Fashion Show. Music by Miglio. #Etro #EtroFW24

#EtroAct Fall Winter 2024/2025 collection. Discovering is embarking without a map on a journey where chance encounters become decisive. How many adventures did Ulysses experience in Homer’s Odyssey, emerging unscathed from stormy waves to find himself in unknown lands? How many elsewheres did he visit, and how many human types did he meet? In ancient theatre, emotions and characters were synthesized and solidified by masks, changed on stage with changing moods. Some are here, blown up as wrecks, glorified as archeological treasures - another journey without a map, among the sediments of history - or miniaturized as necklaces, earrings, and bracelets. Pertinaciously and passionately in search of an elsewhere, always open to welcoming the diversity of humanity, this season Etro faces a Homeric journey. Music by Miglio. Discover more on etro.com #Etro #EtroFW24

Today Coty Inc., one of the world’s largest beauty companies, has signed with Etro a new agreement, to produce and distribute our signature fragrance lines and home scent collections beyond 2040. We will work together with Coty to explore new categories and innovations. Coty will assume the development, production, and distribution of all our perfumes and fragrances. Etro’s signature fragrance lines, from Shantung to Paisley, are symbolic of our passion for fusing iconic aesthetic beauty with exquisite designs. #Etro