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Small Business

  1. Is There a Future in the Doomsday Economy?

    With Fortitude Ranch, the entrepreneur Drew Miller is betting on franchised timeshares for people who are worried about the end of the world.

    By Alexander Nazaryan and Emily Najera

     
  2. Why These Summertime Braids Cost $450 (and Can Take About 5 Hours)

    For many Black women, summertime calls for braids. Pricing for knotless braids, which are faster to braid, feel lighter and have gotten more popular, depends on the length and size of each braid and color blend, and whether hair used in the boho style is human or synthetic.

    By Lola Fadulu and Naima Green

     
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  7. Etsy vs. Sex

    The online marketplace is putting in place a new safety-oriented policy, banning the sale of “mature” products, including vintage Playboys and many sex toys.

    By Jessica Testa

     
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  14. Nonfiction

    The Long Life of Yuppie Scum

    In “Triumph of the Yuppies,” Tom McGrath revels in the stories of a generation that turned its back on protest and bought into consumer culture.

    By Jacob Goldstein

     
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  17. Want to Succeed as an Artist? Click Here.

    With a rising number of artists vying for a limited number of galleries and grants, arts professionals are pivoting to careers as coaches. But can they help people profit from their talents?

    By Travis Diehl

     
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  21. The Siblings Who Changed How We Party

    When James and Alexa Hirschfeld started Paperless Post 15 years ago, some saw its digital invitations as a fad. Instead, they have become a fixture of events and have spawned imitators.

    By Christopher Barnard

     
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  52. Art Review

    Off the Board Game, Onto the Digital Canvas

    Are role-playing games enriching culture, or destroying it? In two shows, the artist Simon Denny spoofs the grandiose fantasy worlds of tech entrepreneurs designing virtual reality.

    By Travis Diehl

     
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  56. Kam Ghaffarian’s Moonshots

    The entrepreneur wants to help build the new space economy, one Prada spacesuit and Jeff Koons-filled lunar lander at a time.

    By Tim Fernholz

     
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  66. A Good Coat Is Hard to Find

    Paynter Jacket Co., a small label in London, has built a loyal following thanks to its limited-edition chore coats.

    By Steven Kurutz

     
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  72. It Took 10 Years to Grow This Christmas Tree. The Price? $105

    Amid wild cost fluctuations and extreme weather conditions, a small army of workers toiled for years at Wyckoff’s Christmas Tree Farm in Belvidere, N.J. The goal? Producing this year’s crop, including this seven-foot Norway Spruce, which is sold for $105.

    By Stefanos Chen and Bryan Anselm

     
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  76. They Charge $6 to Clean Your Shirt. They Make 13 Cents On It.

    The humble cotton button-down helps power New York City, through its presence in practically every office in town. But few people understand the shirt’s transformation from dirty to clean, which at Kingbridge Cleaners & Tailors will run you $6.

    By Eliza Shapiro and Lanna Apisukh

     
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  84. TikTok’s Finest Lobsterman

    A new crop of popular social media personalities includes a trucker, a shepherd and a commercial fisherman. What they earn from sponsorships is just a nice bonus.

    By Steven Kurutz

     
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  87. What Happened to Shen Beauty?

    An airy boutique for salves and cosmetics was a Brooklyn hot spot for more than a decade. But many employees described an ugly workplace.

    By Madison Malone Kircher

     
  88. How Soaring Child Care Costs Are Crushing New Yorkers

    As the city’s affordability crisis worsens for nearly everyone, even upper-middle-class New Yorkers are struggling to pay for child care. The workers who provide it are struggling too.

    By Eliza Shapiro, Asmaa Elkeurti and Maansi Srivastava

     
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  104. A Roller Coaster for Roller Coaster Nerds

    A once sleepy amusement park in Georgia has put itself on the map with the latest ride from an innovative company that has won the hearts of aficionados in thrill-seeking.

    By Mekado Murphy

     
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  107. The Hotel That Started as a Gift Shop

    Shannon Maldonado quit her job in fashion design to open a home-goods store, Yowie. Now she’s opening a Yowie hotel where nearly all the décor is for sale.

    By Shannon Eblen

     
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