LiveRamp

The advertising landscape is evolving rapidly, shifting from third-party signals to first-party authentications. To thrive in this modern, first-party data age, understanding how we got to this point is crucial. In the first installment of my new two-part series on signal deprecation, crafted with WasteNot, I dive into the history of third-party advertising IDs and the reasons behind their sunset, with clear next steps on how to strive in our new landscape. Explore part one here:

As more people watch live streams—with millions tuning in at once—we need fast and reliable ad solutions. Are current technologies able to keep up with this trend? And is programmatic advertising ready to work live and on a large scale? If you're in Cannes, catch LiveRamp's Luke Fenney and leaders from Yahoo, Amazon Web Services (AWS), and Snowflake for a panel discussion, "The Work Behind Making Live Work for Advertisers" from 10:40 - 11. If you go, let us know your takeaways!

Are you ready for Cannes Lions International Festival of Creativity? Here are some of the panel discussions you might see us at this week! 🛍️“You Are What You Buy” with Kroger & Mindshare Ft. LiveRamp's Kevin Dunn, VP of Retail & CPG Sales 📊“Data Collaboration Will Drive True Scale & Innovation for Retail Media” with Beet.TV, Havas Media Network, United Airlines, and Tripadvisor Ft. LiveRamp’s Daniella Harkins, SVP, Product, GTM 🧑💻“The Work Behind Making LIVE Work for Advertisers” with FreeWheel, Snowflake, Amazon Web Services (AWS), and Yahoo Ft. LiveRamp’s Luke Fenney, SVP, Connectivity & Ecosystem Publishers 🔮“The Future of Identity” with OpenAP, NBCU Advertising & Partnerships, and TransUnion Ft. LiveRamp’s Daniella Harkins, SVP, Product, GTM

🎬 Clap de fin pour le Data Collaboration Summit 2024 ! Un évènement unique grâce à la magie de la datacollaboration et la présence de tous les experts ! Des échanges et des témoignages passionnants ont fait de cet événement un véritable succès. 🙏🏻 Un grand merci à tous les intervenants, participants et à Numberly (1000mercis Group) Nous espérons vous retrouver aussi nombreux lors de nos prochains événements. #DataCollaborationSummit #Innovation #Expertise

C’est parti pour le Data Collaboration Summit 2024 🔥 It’s time ! l’évènement Data Collaboration Summit 2024 organisé par LiveRamp & Numberly (1000mercis Group) commence ! Une demi-journée qui s’annonce riche en échange sur la Data Collaboration ! On se donne rendez-vous pour assister à des conférences inspirantes et des témoignages d’experts de différents secteurs : retail, travel, téléphonie… 💡 Rencontrez nos équipes LiveRamp sur place 🤝 #MediaCollaborationSummit #Expertise #Datacollaboration

As third-party cookies phase out, it’s harder for brands to connect with customers. But Albertsons Media Collective is ahead of the game. They’re using LiveRamp’s tools and Google's Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR) solution to help their advertisers get better audience reach using their first-party data. Now, Albertsons Media Collective is running national campaigns on popular streaming services - and this is just the beginning! Together, we’re making customer connections stronger and more meaningful, all while respecting privacy. https://bit.ly/3KpmCXu

As third-party cookies leave the ecosystem, enterprises are exploring how to connect data in new ways that allow them to grow innovation and revenue. According to a 2024 commissioned study conducted by Forrester Consulting, 93% of respondents agree that improved data collaboration is critical to driving improvements in customer loyalty, data quality, regulatory compliance, and more.   Download the study: https://lnkd.in/gKECJxCR

Don’t forget to register for our webinar with The Hershey Company this Wednesday – spots are limited! Join Kyle Shank, Director of Media Tech, Analytics and Ops at Hershey's, and LiveRamp's Tousanna Durgan as they unwrap how clean rooms are impacting the company’s success with unified measurement and insights. Register here: https://lnkd.in/enAKZCND

Hershey’s recipe for advertising success: Unified clean room measurement by Liveramp https://lnkd.in/eX2hftJg

Today, savvy consumers expect more from the brands they choose to share their personal information with. They want personalized experiences, unique offers, and special discounts. And they demand that their data is in safe hands. First-party data. Consented data. Permissioned data. Whatever you call it, companies need to prioritize a trusted value exchange to strengthen their bond with consumers. Check out my latest article to better understand how secure data collaboration can help companies grow brand and business value by earning customer trust. #datacollaboration #marketing #datainsights