Appier

📅 Upcoming Event: Gaming Columbus Summit 🎮 We are thrilled to invite you to the Gaming Columbus Summit, where top overseas gaming experts from Yang Fan Chu Hai, Diandian Data, Digital Turbine, Appier, and more will share their invaluable insights and practical experiences. This event offers a unique opportunity to delve into in-depth market analysis and strategies tailored to help industry players thrive in international markets. Join us as we explore the latest trends and case studies of Chinese games expanding into the North American, Japanese, South Korean, and Hong Kong markets. Highlights of the summit include: 🔹 Expert-led discussions on international market strategies 🔹 In-depth analysis of gaming trends across different regions 🔹 Case studies showcasing successful expansions into new markets Don't miss out on this chance to gain a competitive edge and network with industry leaders. We look forward to seeing you there! #GamingColumbus #GamingIndustry #InternationalMarkets #GameDevelopment #MarketTrends

🌟  Happier Boba Time: Gaming Strategies Sharing🌟 📅 Event Date: July 26th - July 27th, 9am - 6pm 📍 Event Location: Kerry Hotel Meeting Room 2706, Shanghai, China Event Highlights: Exclusive Insights: Curious about acquiring new mobile gaming users in the cookieless era? Want to know how to analyze premium versus low-quality ad traffic? Need tips on measuring campaign incrementality? Discover the secrets you won't find anywhere else at our strategy-sharing session! 1:1 Consultation: Talk to our experts on-site about your unique UA needs and challenges. Walk about, gain helpful tips, and go home with a mystery event souvenir. Free Boba & Snacks: Enjoy complimentary boba tea and boba-flavored snacks. Register now for our Happier Boba Time right here 👉 https://bit.ly/3xXxyZx  Stop by to discuss game market strategies, enjoy delicious boba tea, and explore the limitless possibilities of AI-powered precision advertising! ____________________________________________________________________________________ 🌟 Happier 波霸时光：丸出流量珍心话！ 🌟 📅 活动时间: 7月26日 - 7月27日 9am - 6pm 📍 活动地点: 上海 嘉里酒店会议室 2706 活动亮点： 珍心话闭门分享，只说给你听：如何在 cookieless 的时代，做到了解用户兴趣，获取新用户；如何分析优质与劣质流量？如何衡量成效的逐步成长增量？所有内容都在珍心话分享时光。 珍珠奶茶套餐，独家体验：冰凉带劲的珍珠奶茶，搭配专场独家的珍珠奶茶口味蛋卷，惊喜滋味，纯浓奶茶香，夏日里的最佳选择。 立即预约Appier 团队1:1咨询，把专属於你的精美礼品带回家！ 欢迎大家参与我们的Happier波霸时光活动，与Appier一起探讨游戏出海策略，享受美味波霸奶茶，探索AI精准广告的无限可能！👉 https://bit.ly/3xXxyZx

🚀 We are thrilled to announce a significant success story in our partnership with TapNation, a leading mobile gaming publisher. By leveraging Appier’s CrossX Retargeting Solution, TapNation achieved remarkable results for their hit game, Thief Puzzle. 🌟 🔹 Achieved 130% ROAS 🔹 Optimized user acquisition despite iOS privacy restrictions 🔹 Enhanced user engagement and retention This collaboration underscores the power of AI-driven solutions in transforming user acquisition strategies. We look forward to continued success with TapNation and setting new standards in the hypercasual gaming industry! Curious about the strategies behind this success? Check out our recent webinar (https://lnkd.in/gZrVcYS5) and case study (https://lnkd.in/ggq38U7A) with TapNation and APPS! Discover insider tips on retargeting, IAA game strategies, and more.

The Ultimate Guide for the Travel Season (Part 1): Why You Should Prioritize Cross-Device Video Advertising As the 2024 summer travel peak approaches, cross-device video advertising is set to become a new marketing trend in the travel and hospitality industry! Modern travelers frequently switch between devices, and cross-device video ads allow you to continuously engage and influence their travel decisions across platforms. Cross-device video ads can effectively achieve your marketing goals in the following ways: 🎯 Maximize brand exposure, seizing every touchpoint with the audience 📹 Enhance travel motivation by being present across devices in their daily viewing habits 📈 Amplify ad creativity, delivering highly interactive travel video ads Click to learn more and make your travel ads stand out this summer! 👉 https://lnkd.in/gBmGimpV #Appier #VideoAds #CrossDevice #SummerTravel2024 #adtech

🤯 Wow! How did TapNation successfully retarget the players of its hyper-casual game, Thief Puzzle?! In our latest success story, we break down the three steps that allowed the game publisher to achieve a ROAS of 130% in just 10 days: ⚛️ Data collection & model training ⚛️ High LTV user targeting ⚛️ Deep link implementation Below is a snippet of a much longer sharing from Jatin Mittal, TapNation’s Head of User Acquistion, about his experience working with us. Thanks, Jatin, for your kind words! For the full video and story, click here: https://lnkd.in/gdTzA9jm #appretargeting #highltv #deeplink #AIsolution #successstory

We're thrilled to be a part of MMA Global Innovate Vietnam, where we're diving deep into the future of marketing technology! From AI to the latest innovations, we're tackling global challenges and revolutionizing marketing strategies. Our very own Vy Pham, Country Head of Ads for Vietnam, joined an inspiring panel discussion alongside leaders from HEINEKEN Beverages, PNJ and DoubleVerify. Together, they explored the transformative power of AI in shaping the future. Autonomous enterprises powered by AI, machine learning, automation, and data analytics, are redefining business operations. They're boosting efficiency, sparking innovation, and delivering personalized customer experiences like never before. Want to learn how Appier can drive your AI transformation? Reach out to us! 👉 https://shorturl.at/kyqLX #MMA #vietnam #AI #martech #innovation #autonomousenterprise #genAI

🦸 Marketers, Assemble! TapNation, APPS, and Appier's masterclass in Retargeting for Hyper Casual Games starts in less than 30 minutes... Want to join but haven't registered? Here's your last chance: https://lnkd.in/eunGWtJF

We had an incredible session today at SuperAI, led by our CEO and co-founder, Dr. Chih-Han Yu, discussing the future of autonomous enterprises. Here's a quick recap if you missed it! 🔹 Emergence of autonomous enterprises: Integrating AI, machine learning, automation, and data analytics revolutionize businesses, enabling minimal human intervention while maximizing efficiency and innovation. 🔹 Transforming business operations: Autonomous enterprises are not just a futuristic concept—they are here, transforming customer experiences and creating new growth opportunities. 🔹 AI-human synergy: While AI handles data processing and repetitive tasks, human creativity, emotional intelligence, and strategic thinking remain irreplaceable. The synergy between human and machine intelligence will drive unprecedented efficiency and innovation. 🔹 Real-time personalization: Leveraging large language models and real-time data, AI is set to achieve true autonomous communication, delivering personalized content and experiences at scale. As we continue to embrace these advanced technologies, our mission at Appier remains clear: to drive innovation and deliver exceptional results, leading the charge in this exciting new era of autonomous enterprises. Thank you to everyone who joined us today. Let's continue to innovate, adapt, and lead together! #autonomousenterprise #AI #innovation #futureofwork #Appier #technology #machinelearning

🚀 Want to know the secrets behind successful hyper casual game campaigns? Join us for an exclusive webinar on June 18th where TapNation's Jatin Mittal and APPS's Aleyna Cerrah will be spilling all the secrets 🎮🔥 Swipe through our carousel below to explore some of the most intriguing questions we'll address... And when you're done, reserve your spot so you don't miss this opportunity to gain valuable insights and take your retargeting strategies to the next level. Register here👉 https://bit.ly/3WSZmIE #Retargeting #HyperCasualGaming #Webinar #UA #DeepLinking #MarketingStrategies

We are thrilled to announce that Chih-Han Yu, Appier's CEO and Co-Founder, will be speaking at the prestigious SuperAI Conference in Singapore on June 5th! 🌏✨ Join us as Chih-Han delves into "Navigating the Future of the Autonomous Enterprise," exploring AI's transformative potential and how it is revolutionizing business models across industries. This is a unique opportunity to gain insights from Appier and learn from some of the world’s leading minds in AI. Join us as we discover how Generative AI is driving the future of autonomous enterprises, creating unprecedented opportunities for innovation and growth! 📅 Date: June 5, 2024 ⏰ Time: 10:30am (Motiff Stage) 📍 Location: Marina Bay Sands, Singapore Stay tuned for more updates and insights from the event! #SuperAI #AI #autonomousenterprise #GenAI #Appier