The Ultimate Guide for the Travel Season (Part 1): Why You Should Prioritize Cross-Device Video Advertising As the 2024 summer travel peak approaches, cross-device video advertising is set to become a new marketing trend in the travel and hospitality industry! Modern travelers frequently switch between devices, and cross-device video ads allow you to continuously engage and influence their travel decisions across platforms. Cross-device video ads can effectively achieve your marketing goals in the following ways: 🎯 Maximize brand exposure, seizing every touchpoint with the audience 📹 Enhance travel motivation by being present across devices in their daily viewing habits 📈 Amplify ad creativity, delivering highly interactive travel video ads Click to learn more and make your travel ads stand out this summer! 👉 https://lnkd.in/gBmGimpV #Appier #VideoAds #CrossDevice #SummerTravel2024 #adtech
關於我們
Appier 是一家以人工智慧(AI)為核心的軟體即服務(SaaS)公司,運用 AI 協助企業進行商業決策。Appier 成立於 2012 年,以實現 AI 的民主化(AI Democratization)為願景,如今在亞太地區、歐洲及美國擁有 17 個營業據點,並於東京證券交易所掛牌上市(股票代號 4180)。欲了解更多訊息,請造訪 www.appier.com。
- 網站
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http://www.appier.com
外部Appier連結
- 產業
- IT 服務與 IT 諮詢
- 公司規模
- 501-1,000 名員工
- 總部
- TaipeiTaiwan
- 類型
- 上市公司
- 創立時間
- 2012
- 專長
- Artificial Intelligence & Data Mining、Business & Marketing Intelligence、Marketing & Advertising、CrossX - User Acquisition Platform、AIQUA - Proactive User Engagement Platform、AiDeal - Intelligent Conversion Booster、BotBonnie - Conversational Marketing Solutions、AIXON - Intelligent Data Augmentation Platform、AIRIS - AI-powered Customer Data Platform和AIXPERT - Campaign Automation Platform
地點
Appier員工
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Yinglan Tan
Founding Managing Partner at Insignia Ventures Partners (we build GREAT companies!)
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Mike Palmer
Multilingual Product Manager with Expertise in CX/UX, AI/ML, and Digital Marketing, Bridging Technology and People 多語言產品經理,擅長CX/UX、AI/ML及數位行銷
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Rex Chung
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Djilali Zitouni
Regional Director of Partnerships at Appier
動態消息
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🤯 Wow! How did TapNation successfully retarget the players of its hyper-casual game, Thief Puzzle?! In our latest success story, we break down the three steps that allowed the game publisher to achieve a ROAS of 130% in just 10 days: ⚛️ Data collection & model training ⚛️ High LTV user targeting ⚛️ Deep link implementation Below is a snippet of a much longer sharing from Jatin Mittal, TapNation’s Head of User Acquistion, about his experience working with us. Thanks, Jatin, for your kind words! For the full video and story, click here: https://lnkd.in/gdTzA9jm #appretargeting #highltv #deeplink #AIsolution #successstory
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We're thrilled to be a part of MMA Global Innovate Vietnam, where we're diving deep into the future of marketing technology! From AI to the latest innovations, we're tackling global challenges and revolutionizing marketing strategies. Our very own Vy Pham, Country Head of Ads for Vietnam, joined an inspiring panel discussion alongside leaders from HEINEKEN Beverages, PNJ and DoubleVerify. Together, they explored the transformative power of AI in shaping the future. Autonomous enterprises powered by AI, machine learning, automation, and data analytics, are redefining business operations. They're boosting efficiency, sparking innovation, and delivering personalized customer experiences like never before. Want to learn how Appier can drive your AI transformation? Reach out to us! 👉 https://shorturl.at/kyqLX #MMA #vietnam #AI #martech #innovation #autonomousenterprise #genAI
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🦸 Marketers, Assemble! TapNation, APPS, and Appier's masterclass in Retargeting for Hyper Casual Games starts in less than 30 minutes... Want to join but haven't registered? Here's your last chance: https://lnkd.in/eunGWtJF
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We had an incredible session today at SuperAI, led by our CEO and co-founder, Dr. Chih-Han Yu, discussing the future of autonomous enterprises. Here's a quick recap if you missed it! 🔹 Emergence of autonomous enterprises: Integrating AI, machine learning, automation, and data analytics revolutionize businesses, enabling minimal human intervention while maximizing efficiency and innovation. 🔹 Transforming business operations: Autonomous enterprises are not just a futuristic concept—they are here, transforming customer experiences and creating new growth opportunities. 🔹 AI-human synergy: While AI handles data processing and repetitive tasks, human creativity, emotional intelligence, and strategic thinking remain irreplaceable. The synergy between human and machine intelligence will drive unprecedented efficiency and innovation. 🔹 Real-time personalization: Leveraging large language models and real-time data, AI is set to achieve true autonomous communication, delivering personalized content and experiences at scale. As we continue to embrace these advanced technologies, our mission at Appier remains clear: to drive innovation and deliver exceptional results, leading the charge in this exciting new era of autonomous enterprises. Thank you to everyone who joined us today. Let's continue to innovate, adapt, and lead together! #autonomousenterprise #AI #innovation #futureofwork #Appier #technology #machinelearning
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🚀 Want to know the secrets behind successful hyper casual game campaigns? Join us for an exclusive webinar on June 18th where TapNation's Jatin Mittal and APPS's Aleyna Cerrah will be spilling all the secrets 🎮🔥 Swipe through our carousel below to explore some of the most intriguing questions we'll address... And when you're done, reserve your spot so you don't miss this opportunity to gain valuable insights and take your retargeting strategies to the next level. Register here👉 https://bit.ly/3WSZmIE #Retargeting #HyperCasualGaming #Webinar #UA #DeepLinking #MarketingStrategies
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We are thrilled to announce that Chih-Han Yu, Appier's CEO and Co-Founder, will be speaking at the prestigious SuperAI Conference in Singapore on June 5th! 🌏✨ Join us as Chih-Han delves into "Navigating the Future of the Autonomous Enterprise," exploring AI's transformative potential and how it is revolutionizing business models across industries. This is a unique opportunity to gain insights from Appier and learn from some of the world’s leading minds in AI. Join us as we discover how Generative AI is driving the future of autonomous enterprises, creating unprecedented opportunities for innovation and growth! 📅 Date: June 5, 2024 ⏰ Time: 10:30am (Motiff Stage) 📍 Location: Marina Bay Sands, Singapore Stay tuned for more updates and insights from the event! #SuperAI #AI #autonomousenterprise #GenAI #Appier
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Reason #612 for attending Appier's Cookieless Webinar: CEO Lê Viết Thanh K&K Fashion will be in attendance to share how the fashion brand successfully implemented a future-proof cookieless strategy for business growth. Need more reasons to attend? How about the chance to learn the 4 essential steps to navigate the cookieless landscape and leverage 1st-party data for enhanced user experiences? Or, getting practical insights from Appier to capitalize on the cookieless opportunity and optimize your marketing efforts? All this and more in our webinar taking place in *2* weeks. Register now 👇👇 https://lnkd.in/gp9ufZum #cookieless #aisolution #firstpartydata
[Register Now] Happier AI Day: Seize the Cookieless Opportunity
appier.com
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🚀 Dive deep into the world of hyper casual game retargeting with industry giants TapNation and APPS! 🎮🔥 Ever wondered how top UA managers navigate the dynamic world of hyper casual gaming? Join us for an exclusive webinar where Jatin Mittal and Aleyna Cerrah unveil the strategies that propelled their organizations to triumph in this fast-paced market. Discover the secrets behind their success, from effective methods for implementing IAA game retargeting to the crucial factors that differentiate a successful retargeting campaign. And, get insights from Appier's very own Bob Hollanders 📅 Date & Time: Tuesday, June 18th | 4 PM (GMT+2) 🔍 What you'll discover: 💡 Insider strategies behind TapNation and App’s triumphs in the hyper-casual gaming market 💡Effective methods for implementing IAA game retargeting 💡Crucial factors that make a retargeting campaign successful Don't miss this opportunity to learn from the best and revolutionize your approach to retargeting! Register now👉 https://bit.ly/3WSZmIE #Retargeting #HyperCasualGaming #Webinar
Retargeting for Hyper Casual Games? Hear from the Experts at TapNation and APPS
appier.com
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🚀【熱烈報名中|Appier x Amway 】 OMO全攻略:從虛實整合到個人化體驗 你是否正在思考該如何把握 OMO (Online-merge-offline) 的行銷產業趨勢,掌握品牌顧客的線上線下軌跡,打造跨渠道的超個人化體驗,促動品牌轉換商機? 隨著後疫情時代虛實整合浪潮的推進,消費者越來越重視跨渠道的「體驗型」購物歷程。無論是純線上或線下,抑或是跨通路的品牌,都必須建立全新一套的跨渠道行銷策略,打造虛實無縫的個人化消費體驗。 本次我們特別邀請 Amway Taiwan (安麗台灣)的數位產品管理主任 Benjamin Lin 親臨現場,分享 Amway 在 OMO 時代的虛實整合行銷策略與秘訣,帶您了解 Amway 如何深化跨渠道社群互動,提高品牌社群活躍度,助力品牌提升轉換! 🔥 打造最讓消費者心動的 OMO 個人化旅程,就趁現在!🔥 本次研討會將會分享: 💡 OMO全攻略: 虛實整合行銷產業趨勢 💡 如何善用 AI 打造無縫個人化旅程,促動品牌轉換商機 💡 客戶成功經驗談:Amway Taiwan - OMO 行銷策略與秘技分享 📅 👇 點擊下方連結,立即報名!👇 https://lnkd.in/dYG92RBj #appier #amway #OMO #虛實整合
OMO 全攻略:從虛實整合到個人化體驗
appier.com