VideoWeek just released their North America CTV Advertising Guide for 2024, and IAB Tech Lab's Shailley Singh has a lot to say about the standards the industry should be paying attention to in 2024, including Pod Bidding, the Open Measurement SDK, and Live Streaming enhancements. Check out the Videoweek Guide at the link in the comments, and if you are interested in the future of Advanced TV Standards Tech Lab has an event in December just for you! https://lnkd.in/eHUfazNF
IAB Tech Lab
Technology, Information and Internet
IAB Tech Lab is a non-profit research & development consortium that produces & provides standards, software, & services.
About us
The IAB Technology Laboratory (IAB Tech Lab) is a non-profit research and development consortium that produces and provides standards, software, tools, and services to drive growth and efficiency in the global digital media ecosystem.
- Website
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https://iabtechlab.com
External link for IAB Tech Lab
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- New York
- Type
- Nonprofit
- Specialties
- Ad Tech, Advertising Technology, Technology, and Digital Advertising
Locations
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Primary
116 E 27th St
New York, 10016, US
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Employees at IAB Tech Lab
Updates
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Ever wished you had a way to track your CTV ads the way product sales are tracked across retail? Join #IABTechLab’s Ad Creative ID Framework (ACIF) #webinar on July 23 from 1pm-2pm ET to unlock efficient campaign management and measurement with VAB’s Benjamin Vandegrift, FreeWheel’s David Dworin, NBCUniversal’s Frank Rizzo, and IAB Tech Lab’s Katie Stroud! https://okt.to/6yNxgu
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Tune in at 11:30am ET today for Association of Canadian Advertisers (ACA) #webinar with #IABTechLab’s Jill Wittkopp on Ad creative ID’s and the essential building blocks for advanced TV success! https://okt.to/pwYB1F
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Confused about ID Bridging and whether you should consider it as a solution? Check out this explainer from Digiday with expert comment from IAB Tech Lab's Sr. Director, Programmatic, Product Management Hillary Slattery who says ID Bridging doesn't have to be a bad thing, as long as "you tell people what they doing" and they agree. Full link in comments #adtech #digiday #programmatic #iabtechlab
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IAB Tech Lab has released the final Fit Gap Analysis of Privacy Sandbox APIs for digital advertising to provide the industry with a baseline understanding of the level of support for the most fundamental and common use cases by the new set of Google Chrome APIs based on the Public Comment feedback. Link to view the methodology and final report in the comments. #iabtechlab #privacysandboxtaskforce #privacysandboxgapanalysis #techlabprivacysandbox
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Still thinking about all the amazing memories from #TechLabSummit! #EndOfTheBeginning
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Congratulations to Mediastream for achieving #IABTechLab Podcast Measurement certification! #TechLabCertified
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#IABTechLab's Shailley Singh today at our Privacy Tech Workshop in Washington DC!
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The beach will be there all summer long but #IABTechLab’s Privacy Tech Workshop in Washington DC is only on June 20! What’s more fun than understanding the intricate workings behind personalized and non-personalized advertising? No, really! 25 states have passed (or almost passed) privacy regulations that will go into effect by 2025 so you cannot afford to be left behind! Limited seats available so register now: https://okt.to/HEo0PF
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Congratulations to Atmosphere for achieving #IABTechLab Open Measurement certification for CTV! #TechLabCertified
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