MuteSix

Whip up delicious storytelling with MuteSix. 🌀 #adagency #digitalmarketing

Key insight from last month’s CommerceNext event: Creative is the “peanut butter” to performance media’s “chocolate” (they can exist separately, but the magic happens when they’re together). When it comes to marketing strategies in 2024, M6’s Stephen Kerner has you covered. Get more of the industry’s insider scoop here: https://lnkd.in/gfVRe-9p #BrandMarketing #Branding #AdAgency

Health and wellness brands thrive with MuteSix. 🌱 #adagency #digitalmarketing

From browsers to brand loyalists.🤝 TikTok users are 1.8x more likely to convince family & friends to buy an item they previously purchased. Learn easy ways to elevate your media buying & strategy to help your brand thrive (link in bio). #MediaStrategy #TikTokMadeMeBuyIt #ForYou https://lnkd.in/g3YqCUer

Little Words Project, the budding brand behind shareable and stackable bracelets featuring fine-cut crystals and inspirational words, came to MuteSix looking to break through the new data volatility associated with iOS 14+ and hit aggressive revenue targets. So right before the big BFCM rush, MuteSix launched TikTok to push brand awareness and acquire jewelry-loving Gen Z shoppers. We leveraged Spark Ads to sponsor trending organic influencer content and boosted repurposed high-performing content from their Instagram. Finally, we created a viral trend: the “Wrist Roll,” a short video clip of shoppers dramatically showing off their accessorized wrists, that could be dispersed in existing GIF ads. After Black Friday, we saw a 314% increase in Net Revenue on Paid Social and over 2.9 Million Impressions plus over 15K clicks on just TikTok. Read more about our full strategy at the MuteSix website. https://lnkd.in/gx6bepkz

I’m Brian Hettler, VP of Creative and Strategy at M6, and when I’m not transforming brands through the power of strategic creative I’m a loud and proud leader and activist in the Los Angeles LGBTQIA+ community. This year, I've had the incredible opportunity to march in the Pride parades of Long Beach, West Hollywood, and Hollywood as a representative of the nonprofits Bears LA (winner of Mr. Bear 2024 😉🐻) and the Los Angeles Sisters of Perpetual Indulgence 💅👠. This freedom to express myself and show up authentically outside of work with no questions has a profound impact on my professional life. By marching proudly in these parades and standing tall as a symbol of inclusivity, I feel more empowered to bring my whole self to work every day. And as a leader at MuteSix, my openness about my involvement in #Pride events and #LGBTQ+ organizations allows me to set an example for our entire team, demonstrating that everyone can bring their authentic selves to work without fear of judgment or discrimination. At MuteSix, everyone understands that diversity drives creativity and innovation. My journey as a queer community leader and activist has not only enriched my personal life but has also enhanced my ability to contribute unique perspectives to our team. Celebrating Pride isn't just about the parades - it's about creating an environment where everyone feels valued and respected. We are committed to fostering that inclusive atmosphere, allowing each team member to shine in their own unique way. By embracing our authentic selves, we're not just creating better advertising - we're creating a better workplace and a more inclusive world. Happy Pride everyone! March tall! 🏳️🌈

Think you've got TikTok figured out? 👀 Think again. In our latest guide, we cut through common misconceptions about this highly engaging platform and how to take your strategy to the next level. 📈 Sign up now to uncover more TikTok truths. https://lnkd.in/gE7ib79n

It’s time to address the 800lb Lion in the room. 🦁 It’s Cannes week, and we’ve been thinking about how this event can evolve from an exclusive playground for the elite to an inclusive celebration of our craft. Read M6’s latest blog, penned by M6’s Head of Creative Christopher Donovan’s for a fresh perspective on making this a festival for *all* and creating a space where creativity, data-driven strategy, and real-world impact take center stage. 🌍🎨📊🚀 #CannesLions #AdIndustry #Innovation #Advertising #CreativeMarketing https://lnkd.in/gwx8-dZj

We came, we saw, we made 💥 awesome videos. 💥 Congrats to every M6er involved in the platinum-award-winning campaigns honored by the 2024 Viddy Awards! Your creativity knows no bounds.

The proof is in the platform AND the performance. 🙌 TikTok inspires 28% of its users' impulse purchases, with no signs of slowing down. We sat down with MuteSix’s media expert, Ilene Rothman to breakdown of who is buying what, and how *your* brand can stand out from the crowd. #MediaStrategy #TikTokMadeMeBuyIt #ForYou https://lnkd.in/g3YqCUer