The way #consumers interact with #brands and find products is changing fast. Our Head of Media Investment Deanna (Cullen) Mulkeen Cullen shares how brands can reevaluate their #commerce model to choose the best #digital commerce opportunities for their needs. https://lnkd.in/deY9z8cY
Wpromote
Advertising Services
El Segundo, CA 48,169 followers
Challenging Convention, Accelerating Growth 7-Time Ad Age Best Place To Work
About us
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
- Website
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http://www.wpromote.com
External link for Wpromote
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- El Segundo, CA
- Type
- Privately Held
- Founded
- 2001
- Specialties
- Paid Search & Media, Creative Services, SEO, Earned Social, Content Marketing, Feed Management, Paid Social, Facebook Advertising, Email Marketing, Display Advertising, Strategy, Local, Mobile, Google Analytics Consulting, and Digital Intelligence
Locations
Employees at Wpromote
Updates
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You know that #retailmedia networks are changing #advertising across CTV, the open web, and more—but #commerce isn't just about the conversion point. Sammy (Frankel) Rubin sat down with Digiday's Michael Burgi to explain how Wpromote's total commerce approach integrates the full range of #media touchpoints that lead to purchase into a seamless strategy that accelerates business outcomes.
The sooner the marketing ecosystem accepts that any marketer who generates data from sales is most likely going to monetize that data by launching a retail media offering, the sooner the media agency world can wrap its arms around how to use it properly. For the most part, the holding companies have stepped up their resource-building around retail media and the broader catch-all of commerce media — although there’s a lack of standardization around the terminology used in the space. So have many larger independents, and there are even smaller agencies devoted to the practice of commerce media. #retailmedia #commercemedia In this piece by Michael Burgi, we speak to Sammy (Frankel) Rubin of Wpromote, Jon Flugstad, Michelle Kircher-Weiskittel of Albertsons Media Collective, George Musi of Night Market, and Patrick Miller of Flywheel.
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Brands should be making a conscious effort to spend on DE&I supply as an evergreen part of their #media buying #strategy. Wpromote's Head of Programmatic & Video Skyler McGill and Senior Director of Programmatic/Display Winnie Mui break down considerations to help you manage and scale DE&I investments. https://lnkd.in/ghrvcTCs
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#Agencies and #brands aren't always on the same page, especially when it comes to satisfaction versus confidence in delivery. Wpromote teamed up with Ascend2 to uncover the disconnect and see what decision makers were saying across the industry. https://lnkd.in/ggWmK7vf
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Miss out on this year's #TheLeadSummit? Check out Sammy (Frankel) Rubin's recap on all things #GenZ, #CreatorEconomy, consumer feedback, and more!
Brands today face a delicate balancing act: telling their own story vs. allowing others to interpret and share it. The key to success lies in establishing a well-defined brand identity that empowers #creators and #consumers to find their own meaningful interpretations. Relinquishing that control is challenging but vital to win in a world where connection is currency. At The Lead Summit in NYC this week, Marc Jacobs' Chief Marketing Officer Kristin Patrick and Chief Merchandising Officer Robert Rizzolo engaged in a substantive conversation on maintaining #brandrelevance in today's dynamic market. Here are my key takeaways: • Gen Z Connection: #Genz craves deeper involvement with brands, seeking to understand their values and evaluate how they align with their own. Robert emphasized, "Brands not only need to show how their products are essential, but find ways to make them emotional," noting that cultural connection is a powerful way to achieve this. • The New Source for Consumer Feedback: While retail stores have long served as learning labs, TikTok has revolutionized the ability to gather qualitative feedback rapidly - shrinking timelines from months to moments. Real-time insights into consumer sentiments now shape future design and inventory planning. This discussion on the increasingly important role of consumer preference in product development reminded me of Ty Haney's venture Try Your Best, which offers a proactive solution for brands to achieve just that. • Brand Interpretation and the #CreatorEconomy: The most successful brands are learning to loosen their grip on brand control. By allowing creators to tell their story and embracing diverse interpretations across platforms, brands foster more authentic and organic interactions with their audience, which ultimately translates to #commerce. The true test for brands is finding the sweet spot between maintaining a cohesive identity and fostering a vibrant, consumer-driven narrative. And of course, our team at Wpromote can help with that 😊
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With more #digitalcommerce options available than ever, it may feel like you need to be everywhere all at once. Wpromote’s Head of Media Investment Deanna (Cullen) Mulkeen breaks down the different options so you can choose the right path for your #brand. https://lnkd.in/gCFGthNr
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Harnessing cross-channel integration is paramount to driving results with affiliate marketing! At #iPX24, our Director of Affiliate Marketing Brieana Beltran and impact.com's Coady Joy explored how cross-channel integration can supercharge your strategy and unlock even more value with affiliate programs.
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When you think of in-store ads, you’re probably thinking of #digital #media in the aisles. While ad options at many stores are currently limited, startups are working to introduce more, from wayfinding tools to last-minute delivery. https://ow.ly/veLo50SzfrZ
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In a world of media convergence, #social platforms and #retailmedia networks are looking to capture ad dollars by adding capabilities that prove they’re uniquely primed to deliver performance results. https://ow.ly/fbfP50Szcrj
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Wpromote reposted this
Look who was spotted in action at impact.com's #iPX24! 🎉 Coady Joy hosted a dazzling discussion on cross-channel integration with Brieana Beltran from Wpromote. 😎 Meanwhile, Laura Press took the stage with Megan Neri from DMi Partners to bowl publishers over. The duo provided key strategies for working with tech partners in an ever-evolving affiliate world. 💡
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