Power Digital Marketing

Power Digital Marketing

Advertising Services

San Diego, CA 165,510 followers

We’re a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.

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About us

Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts and technologists. We ignite revenue growth and brand recognition for leading and emerging brands around the world. Marketing is no longer about a singular offer or what your brand presents visually. It’s a sprawling journey with countless touch points. Consumers shop with their values and gravitate towards brands they trust. They want to be a part of a tribe. A story. What’s more, the path to purchase needs to be fast, frictionless and personable. The media landscape is vastly different, too. Measurement is smarter but also harder than ever. Marketing should be a strategic business driver, a road that leads to profitable revenue growth and brand lift. We take the guesswork out of marketing, making the most from your investment so you get what you really care about: growth, handled from planning to execution. Our experienced team develops custom marketing playbooks fueled by your data, market trends and industry insights to set you apart from the competition, designed to drive revenue and brand lift. Our proprietary technology, nova, analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans. And, nova de-risks investments by optimizing capital allocation––putting marketers, operators and the investment community in a strategic seat at the table. When you know the customer journey, singular channels don’t matter because you’re building a strategic program. That’s what we are in the business of: igniting growth and brand recognition for the brands we are lucky to call our clients.

Website
http://www.powerdigitalmarketing.com
Industry
Advertising Services
Company size
501-1,000 employees
Headquarters
San Diego, CA
Type
Privately Held
Founded
2012
Specialties
Search Engine Optimization (SEO), Pay Per Click (PPC), Branding and Creative Services, Social Media, Web Design and Development, Mobile Development and Mobile Marketing, Display Advertising, Content Marketing, Conversion Rate Optimization (CRO), Public Relations, Brand Strategy, Partnerships, Link Building, Amazon Marketing, B2B, ecommerce, Influencer, PR, Retail Marketing, TikTok, Integrated Marketing, and Affiliate

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  • View organization page for Power Digital Marketing, graphic
    Power Digital Marketing

    165,510 followers

    Let's give it up for CRO Account Manager, Alejandra Ospina Londoño! ⭐️ Ale makes our clients feel supported by fully encapsulating our rules to live by, including “go above what is necessary every chance you get”, “don’t dwell on the problem, find the solution”, and “have fun and not take herself too seriously”. Her teammates note that she is always prepared, has excellent presentation skills, gets nimble with deliverables, helps any team member that needs support, and is a trusted client sounding board for execution and strategy on calls. We are so lucky to have her on the team. She's the living example of the FITFO attitude! Keep up the amazing work, Ale! #teammemberspotlight 

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  • View organization page for Power Digital Marketing, graphic
    Power Digital Marketing

    165,510 followers

    nova enables our people to make meaningful growth decisions with confidence, using data-powered transparency. VP of Product, John Saunders, shares some of the key learnings from the last year, below. Learn more about nova Intelligence here: https://lnkd.in/gdJY6d9p

    View profile for John Saunders, graphic
    John Saunders

    VP of Product @ Power Digital Marketing | Building better with nova

    It's been 351 days since we launched nova Intelligence (cohorts, customer insights, forecasts). It's also been 92 days since the launch of Intelligence #CreativeAffinity. Beyond the wealth of insights and new data capabilities in #novaIntelligence, the product feedback and new avenues to explore could fill a roadmap through 2030. This may sound overwhelming, but it’s a positive in my opinion. Here are some key learnings from our users at Power Digital Marketing: - Cohorts: Not all customers are equal, but they can be. By breaking down customer value in relation to your product mix and optimizing service timing, you can maximize each buyer's revenue potential - Customer Insights: Often, your actual customer base differs significantly from your target audience. Adjust your tactics to match their interests and behaviors, while staying true to your core value propositions - Forecasts: Perfecting your budget mix is essential. Learn from past data and plan for the future, but most importantly, utilize a model with the highest accuracy to set your business or marketing goals - Creative Affinity: Pinpointing the right format/context/type of creative to maximize customer value on an individual basis is a huge unlock for any brand - and can be unique to every brand. How you position creative to YOUR customer base decides the longevity of your customers, so don't use vanity metrics to inform every asset you create - focus on cohorts that generate the long term value Looking ahead, here are some of the top product avenues Gustavo Peña and I are exploring for the latter half of the year into 2025: - Introducing an "intelligent" chat and reporting environment to deliver instant insights (coming soon) - Leveraging image recognition AI to connect creative elements with performance and customer conversion metrics (e.g., linking LTV to the frequency of dogs featured in your creative) - Meaningfully correlating customer insights with creative content (e.g., customers who enjoy wakeboarding respond better to UGC content in retention campaigns) - Expanding Intelligence capabilities to analyze retail, Amazon, and wholesale channels - Utilizing our LLM structure to uncover industry insights across our client base and establish dynamic benchmarks that evolve over time - Applying our comprehensive learnings from Intelligence to develop the most powerful audience segmentation capabilities to date We'll be publishing more content and case studies around intelligence - Sarah McLoughlin and Ben Dutter have already shared a ton of nuggets around our findings. Learn more about Intelligence here: https://lnkd.in/gwDSqt8p #productdevelopment #intelligence #data

  • View organization page for Power Digital Marketing, graphic
    Power Digital Marketing

    165,510 followers

    It doesn't get more fun than this! Check out the action below from our shoot day with Ali Express US for their Singles Day promotion last year. Featuring artist Swae Lee as the host, our team provided the concept, timeline, and production support to expedite this project and highlight several of the brand's core products. After 20 days of prep and 1 shoot day in sunny Los Angeles with a crew of 75, the final cuts activated across CTV, YouTube, and Meta to support full-funnel efforts. You can learn more about our creative and production capabilities here: https://lnkd.in/gRtms4fc

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