AdMonsters's Yakira Young sat down with Teads' Global CMO, Natalie Bastian, and Simon Klein, Teads' Global SVP of Supply, at Cannes to discuss the impending end of third-party cookies and their impact on digital publishing. A central finding from Teads' annual Publisher Cookieless Survey revealed that only 32% of publishers are preparing for the seismic shift to a cookieless future, based on responses from 555 publishers across 58 countries. "One minute cookieless is here, the next it’s delayed, then it's happening again," Simon Klein noted. "Teads, however, has been cookieless by default since 2018, helping publishers adapt." Curious about how this impacts you? Read the full article on AdMonsters for more insights. https://hubs.li/Q02GGFhy0 #CookielessFuture #DigitalPublishing #AdTech #Publishers #Cannes2024 #BestInGlass #BestInGlassAdvertising
About us
Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. We're committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.
- Website
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https://www.teads.com
External link for Teads
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Video advertising technology, Supply Side Platform, Ad serving, Video formats, Advertising monetization, Big Data, Ad exchange, Online video, Video advertising, Viewable display, and CTV
Products
Teads For Publishers
Supply Side Platforms (SSP)
Hundreds of the worlds best publishers have already adopted Teads. Learn about Teads' unique monetization solutions for publishers' editorial content.
Locations
Employees at Teads
Updates
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In the latest episode of “Talks with Teads,” filmed at Media 360 in Brighton, Natalie Bastian, Teads' Global CMO, sits down with Maisie McCabe, UK Editor of Campaign UK Magazine, to dive into key industry trends, connected TV (CTV), measurement, and creative excellence. Key takeaways include: • Mastering CTV Strategies: How to navigate the changing CTV landscape for better ad placements. • Boosting Ad Efficiency: Using CTV data for smarter, more efficient advertising buys. • Enhancing Creative Quality: Improving creative standards with data-driven storytelling. • Leveraging AI: Understanding how AI can optimize content and enhance the creative process. Watch the video and discover more insights on the blog >>https://hubs.li/Q02Gqlhj0 #Media360 #Omnichannel #OmnichannelMarketing #CTV #Linear #Viewership #BestInGlass #UKTrends #UKMedia #BestInGlassAdvertising
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Teads reposted this
The Cookieless Future Is Looming! 🚫 🍪 We recently sat down with Teads’ Natalie Bastian and Simon Klein at Cannes to discuss how the impending end of third-party cookies is shaping the future of digital publishing . Despite the urgency, only 32% of publishers are actively preparing for this seismic shift, according to a Teads survey of 555 publishers across 58 countries. "One minute cookieless is here, the next it’s delayed, then it's happening again," Klein noted. "Teads, however, has been cookieless by default since 2018, helping publishers adapt." Curious about how this impacts you? Read the full article on AdMonsters for more insights. 🔗 Read more on AdMonsters: https://bit.ly/3zITw35
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Nestlé Nespresso SA partnered with Teads and Publicis Groupe to elevate their Vertuo campaign in Mexico. This innovative Teads InStream campaign used contextual targeting, customized audience segmentations, and high-impact creative formats. As a result, Nespresso boosted purchase consideration and ad recall, reinforcing its market position while promoting their Vertuo line. Key results: • 1.07% CTR • +8 points increase in Purchase Intent • +6 points in Ad Recall The campaign also took a sustainable approach, achieving a carbon footprint of 274g, significantly below the Scope3 benchmark of 514g. Read more about the case study on the blog >> https://hubs.li/Q02GyR7D0 #CPG #Branding #Results #CaseStudy #Measurement #Cookieless #Contextual #ContextualTargeting #Sustainability
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In a recent Forbes article, Contributor Brad Adgate dives into the significant milestone of achieving gender parity in the Paris 2024 Olympics, identifying the increased participation and visibility of female athletes, highlighting: • Growing Popularity: Women's sports are surging in popularity, leading to higher media rights fees and advertising commitments. • Increased Media Coverage: Women's sports are receiving more media attention, boosting their visibility and influence. • Marketing Opportunities: The Paris Olympics present a prime opportunity for brands to connect with engaged audiences through women's sports. Teads Global CMO, Natalie Bastian notes, “As the momentum around women's sports continues, we’re poised for female athletes to take center stage at this year’s Olympics. The Paris 2024 Summer Olympics offers a prime opportunity for brands to tap into the growing popularity of women's sports. With record-breaking viewership this year, advertisers can connect with a highly engaged audience [by owning the moment across screen during key audience consumption moments].” Read the article on Forbes >> https://hubs.li/Q02Gvgys0 #2024Olympics #ParisOlympics #WomensSports #Ownthemoment
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In this episode of “Talks with Teads,” we sit down with Brittany Clauss, Director, Advertising & Social Media Strategy at United Airlines. Filmed at Cannes Lions 2024, this clip dives into data privacy, customer experience, and dynamic storytelling. 5 Key Takeaways: • Prioritize Data Privacy: Ensure your data management practices are privacy-compliant to build and maintain customer trust. • Leverage First-Party Data: Use your own data to create personalized and effective ad placements that resonate with your audience. • Context is Key: Place your ads in the right context to enhance relevance and brand safety. • Innovate with Technology: Use advanced technology to create seamless and engaging customer experiences. • Tell Dynamic Stories: Craft personalized and timely content to build strong customer loyalty and engagement. Watch the full episode and learn more on the blog>> https://hubs.li/Q02GmnwK0 #bestinglass #bestinglassadvertising #Cannes2024 #CannesLions2024 #ctv #omnichannel #cookieless #dataprivacy #contextual #branding
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Teads reposted this
Our Brand Culture #BISummit hosted by Bob Evans Farms, Inc. in Columbus, Ohio was a resounding success! The summit not only highlighted the importance of authenticity and innovation in brand building, but also underscored the transformative impact of inclusive marketing practices and strategic partnerships. Thank you to all of our speakers, sponsors, and attendees for making this event amazing! Click here for our Google photo album, where we captured all the action from today's event! 📸: https://lnkd.in/gGienD3b #Marketing #Innovation #MarketingInnovation #Brand #BrandMarketing #BrandCulture #Culture #BobEvans #BobEvansFarms #Columbus #OhioCommunity
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Teads reposted this
While the nation awaits England's fate tonight at the Euros, how do brands navigate campaigns that are based around cultural moments in order to really drive value rather than chasing trends? Great piece by Jamie Toward at Teads on how a deeper understanding of audience behaviours can help brands dominate key moments and harness the power of shared passion in Performance Marketing World today. Thanks Robin Langford and Joseph Arthur for covering!
The Election vs. The Euros: How brands can connect with audiences around cultural moments
performancemarketingworld.com
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🎒📚✏ A medida que comienza el verano, muchas marcas ya se están preparando para la temporada de Back to School. Esta importante temporada de compras ofrece un momento único para que las marcas destaquen con ubicaciones contextualmente relevantes y en múltiples canales. Maximiza la visibilidad de tu marca en diversas pantallas y llega al consumidor en todos los dispositivos para una experiencia completa. Descubre cómo expandir el alcance de tu marca con Teads 👉 https://lnkd.in/ehy3v79e
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Have you ever wanted to hear the history of Cannes Lions? In this episode of “Talks with Teads,” we sit down with Paul Woolmington, CEO of Canvas Worldwide, who was interviewed by our very own Natalie Bastian, Teads’ Global CMO. Filmed at Cannes Lions 2024, this clip offers an insightful journey through Paul’s experiences at the festival and its evolution over the years. Key Takeaways: • Major Cannes Lions Transformations: Paul reflects on the festival's globalization and Americanization, showcasing the industry’s shift towards technology and digital innovations. • From Creativity to Media and Technology: How Cannes Lions has become a melting pot of ideas, covering a wide range of media and technology. • The Rise of Collaboration and Integration: Blending data science with storytelling to create impactful campaigns is a key strategy for Canvas Worldwide. Watch the full episode and learn more on the blog>> https://lnkd.in/ep5iEQ_T #bestinglass #bestinglassadvertising #Cannes2024 #CannesLions2024 #ctv #omnichannel #cookieless #innovation #branding #marketing #media