Klue’s Post

This is how you need to start thinking in order to position your product the RIGHT way on your homepage 👇 In the latest episode of The Marchitect, Anthony Pierri 🎸 took Rowan and Morgan through an example of positioning and ice bath 🥶 In the simplest terms… he killed it. It’s one of the best walkthroughs of how to remain competitive in immature and emerging markets. It’s what makes The Marchitect so special - the best in the biz sharing their best practices so you can ALSO be the best. best. And it’s why you should make sure to sign up for the upcoming live episode with April Dunford on July 16th where Rowan, Morgan and April will be going over how to craft a sales pitch that WINS in competitive markets. Register here: https://lnkd.in/gs3REkvy

One of the biggest uncertainties as a Product Marketer (and in any job, for that matter) is where to start 🤔 You can read about all the frameworks, learn about all the best practices... But proving your value to the company in your first quarter as the new product marketer - how do you do it? It's what Yi Lin Pei covers in the most recent and LAST episode of Positioning for Growth: Nailing Your First 3 Months as a Product Marketer With her proven 30-60-90 day plan, she has helped over 150+ product marketers map out their first 3 months to set themselves up for success when it comes time to report to leadership. Check out the full episode here only on The Compete Network: https://lnkd.in/gkv-r2D2

Did you know all of Klue chats with each other every Friday morning? It’s the highlight of the week - we call it Show Don’t Tell 👀 It’s a chance for teams and individuals to show off stuff they’re working on that may not be ready for public eyes. It’s also a place where people take time to shout out their peers for working hard - there’s lots of love shared. 💜 And last but CERTAINLY not least, it’s a chance to roast your friends in the Zoom chat. The competition for most reactions in the chat may be the most competitive part of our week. It’s such an important part of the Klue Crew culture and it’s such a good hang that everyone shows up to (even if your camera is off while you’re making breakfast 😉) Retweet and show the highlight of your week with your co-workers 🤝

If you missed Klue Quarterly last, here are the three things you really should be upset you missed 👇😉 1. We can now help you track your competitors IN YOUR SALES CALLS 👀 Your competitors are coming up in calls. But how much? And in which calls? And what are they saying? Don’t worry, we’ve got Sales Call Insights to cover you. See how often competitors are coming up in calls over time, see how much they’re being brought up on a call-to-call basis, and read quick summaries showing you when they came up! 2. Win-Loss surveys are now automated 🤖 With Buyer Pulse, you can get started on your Win-Loss surveys instantly and automatically. With a click of a button, the request is sent to your rep for confirmation and once they confirm the email is sent to the buyer’s inbox. No chasing people down, no outreach after outreach, because we’ll auto-notify your reps to get it done! 3. If you build it… Sales won’t come. 😬 Reps don’t want to jump into another tool. MEET THEM WHERE THEY ARE. It’s something we built the Klue browser extension to help solve. Reps can highlight information anywhere and send it back to Klue. They can also search for competitors, win-loss, etc. right in the extension and it will bring them to the correct place in Klue. These are just a tiny few of the things we talked about at Klue Quarterly so make sure to check out everything we covered about what we’ve got in store for Klue in 2024 here: https://lnkd.in/gPKCtf3i

Tim Cook recently introduced Apple Intelligence to the world. AKA... 'AI' (get it?!?) After this announcement at WWDC, their biggest competitor, Samsung, weren't shy about making a response... PLUS:  🧊 Selling ice baths with Anthony Pierri 🎸 and Robert Kaminski 🎯 🏝️ How Ryan Sorley actually lands a win-loss interview 🤔 Did Canva Create deserve the backlash it got?

Execs when they realize the 20 loss reasons due to 'price' in their CRM isn't ACTUALLY the reason why the buyer didn't purchase them:

Yeah, sure, whatever US Open… how about the KlueS Open 🏌️⛳️ Shooting miles above par but making us proud while doing it, the CS team got together for a little pitch and putt. Isn’t it nice when your co-workers like hanging out with each other? It’s a warm fuzzy feeling. And who cares if you drive it 350 yards or if you find a way to slice a putt right into a bush and lose it after 11 minutes of searching? That’s not the point. The Klue Crew just has some fun 🥳

Yes, the Klue Quarterly event sessions are recorded and now all available to watch ON DEMAND 📺 You can find every session on The Compete Network community: https://lnkd.in/gbbbzSxz Here's to all the marketers that need to hear 'will these sessions be recorded?' from everyone all the time... we see you.