Cognism

Cognism

Software Development

London, England 92,784 followers

Leader in international sales intelligence

About us

Cognism is a leader in international sales intelligence, setting a new standard for data quality and compliance, trusted by 1800+ revenue teams worldwide. Cognism helps businesses find, engage and close their dream prospects by providing premium company and contact information, including firmographics, technographics, sales trigger events, intent data, verified business emails and phone-verified mobile numbers. Next level GDPR & CCPA compliance, combined with innovative technology and integrations with leading CRM and sales engagement partners, make Cognism the number one choice for businesses looking to create a predictable pipeline, find their next best business opportunity and overcome global compliance barriers. Following multiple successful funding rounds and the acquisition of Mailtastic (2020), an email signature solution provider, and Kaspr (2022), a Paris-based sales prospecting tool, there has never been a more exciting time to join us. Please review our current vacancies on here or for more information check out our Careers Page on our website, linked below.

Website
https://www.cognism.com
Industry
Software Development
Company size
501-1,000 employees
Headquarters
London, England
Type
Privately Held
Founded
2015
Specialties
Lead Generation, Sales, AI, ABM, Outbound, Data Cleaning, Email Verification, Data Enrichment, Outbound Marketing, Lead Prospecting, and GDPR

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Employees at Cognism

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    92,784 followers

    Pas toujours facile d'attirer l'oeil avec nos ads LinkedIn ! Dans ce nouvel épisode de Demand Gen Academy, Mony CHHIM décrypte une publicité d'Agicap (FinTech). Parmi ses points forts : l'utilisation d'un schéma clair et pertinent et une incrustation textuelle concise pour véhiculer son message. Pour voir le décryptage de Mony en détail, RDV sur l'Inbound Zone ➡️ https://lnkd.in/dUFwFaNG

    View profile for Mony CHHIM, graphic

    Freelance LinkedIn Ads SaaS/Services. Hôte Podcast Marketing B2B (+120 ép.)

    J’ai décrypté une pub LinkedIn d’Agicap France (FinTech). Elle a 3 forces et 4 points d’amélioration 👇 𝘼𝙣𝙖𝙡𝙮𝙨𝙚 𝙙𝙚 𝙡𝙖 𝙘𝙧𝙚𝙖 1️⃣ Un schéma met Agicap au centre d’un ensemble de flux ERP / Banques. Double effet kiss coll : • Attire l’oeil 👍 • Met en valeur l’intégration d’Agicap dans des flux de travail familiers 2️⃣ L’incrustation textuelle fait 8 mots, ce qui est parfait. J’évite de mettre plus de 10 à 12 mots. (car les internautes passent en moyenne 2 secondes sur tes pubs LinkedIn) 3️⃣ Il y a un Call-To-Action. Je conseille d’éliminer les Call-To-Action des créas LinkedIn pour éviter la redondance. (car LinkedIn intègre déjà un Call-To-Action sous tes pubs) 4️⃣ Les couleurs sont un peu tristes. Je conseille d’enrichir la charte graphique avec des couleurs punchy, en faisant attention à la différenciation avec les concurrents. Ça aiderait les créas à devenir : • Plus visibles (meilleur CTR) • Plus saillantes (meilleure disponibilité mentale) 𝘼𝙣𝙖𝙡𝙮𝙨𝙚 𝙙𝙚 𝙡𝙖 𝙙𝙚𝙨𝙘𝙧𝙞𝙥𝙩𝙞𝙤𝙣 𝙩𝙚𝙭𝙩𝙪𝙚𝙡𝙡𝙚 1️⃣ Première phrase = Problème + Capabilité produit C’est une bonne combinaison ! 2️⃣ Seconde phase un peu floue. Version originale : « Agicap est la solution pour une connexion fluide » Ma proposition : « Avec Agicap, faites moins d’erreurs de réconciliation » 3️⃣ Le titre formule à nouveau la capabilité. La capabilité est mentionnée (et reformulée) à 3 endroits : • Description en haut de la pub • Incrustation textuelle dans la créa • Titre en bas de la pub    Ça donne une redondance. Pour le titre je propose de partir sur un de ces axes : • Problème et émotion négative liées à ces problèmes • Bénéfice primaire ou secondaire associé à la solution PS : pour voir la vidéo complète sur Inbound Zone par Cognism, RDV sur le premier commentaire. 0 opt-in.

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    92,784 followers

    Dear Content Marketers 📝 We understand that creating high-value content for your ICP is top priority 👋 It is for us too 😀 📊 Here are our key benchmarks that we use to track to measure the success: Is it Informative & Problem-Solving: Would your ICP find the subject interesting? Enough to take time out of their busy work day to read? Is it Accurate & Credible: Have you worked with experts who can add credibility to the information? Is it Unique: Could you find it elsewhere online with a few Google searches? Is there Added Value: Do you include extra material like tutorials, templates, and podcasts? What benchmarks do YOU use? 👀 🌟📚 #ContentMarketing #ValueDrivenContent

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    92,784 followers

    Remember - Sales is about solving problems 💭 Jack Frimston from We Have A Meeting, explained more: “Whether you’re calling a CEO, a CRO, or a CMO, it all comes down to sounding like you belong. That’s the secret to success. It’s got to be a 50-50 approach - you have a solution for a problem that needs solving.” And if you want more cold calling tips like this, be sure to tune into our Cold Calling Live next Tuesday - with a twist 🌪   Morgan J Ingram, Jack Frimston and Zac Thompson from We Have A Meeting, will be putting each other’s cold calling skills to the ultimate test. They’ll be given a scenario for the first time, and be given time to pitch and try book a meeting🥇 PLUS if you want to get feedback on your cold calls, you’ll be able to practice with our hosts 👀 Finally, if you have a burning cold calling question, this’ll be the perfect opportunity to get it answered. You won’t want to miss this. If you’re interested, the sign-up link is in the comments 👇

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  • View organization page for Cognism, graphic

    92,784 followers

    📊 Boost Your ABM Success! 🚀 Discover the 12 essential ABM metrics you need to track for increased conversions: 1. Target Account Reach 2. Engagement Rate 3. Web Traffic from Target Accounts 4. Content Engagement 5. Account Coverage 6. Pipeline Velocity.... (see l*nk in comments for the other 6 😉 ) These KPIs will help you refine your strategy, prove ROI, and drive impactful results. Dive into our latest blog to ensure your ABM campaigns hit the mark every time! 💥 #ABM #MarketingMetrics #RevenueGrowth #B2BMarketing #SalesStrategies

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