We're thrilled to announce the opening of our second LATAM office in Brazil, joining our existing Colombia office! Leading the team is Felipe Costa Nadalini, a senior sales executive with deep roots and experience in the Brazilian market. Felipe joins Julia B., who is already masterfully supporting our clients in the region. 🎉 We're committed to supporting iGaming brands in this dynamic and fast-growing market, where we already partner with dozens of operators, including four of the top five. Olá Brasil, Bem-vindo Felipe! 💪 More details ➡ https://lnkd.in/e-gF4piZ #SportsBetting #Brazil #CRMMarketing
About us
Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value. It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action. In Gartner's 2023 Magic Quadrant for Multichannel Marketing Hubs, Optimove was positioned the highest in execution and furthest in vision among Challengers. In Gartner's companion report and ranked #1 by Gartner for Multichannel Marketing Journey Orchestration. Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands. For more information, go to Optimove.com.
- Website
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https://www.optimove.com
External link for Optimove
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Customer retention automation, Conversion optimization, Behavior modeling, Predictive analytics, LTV maximization, Personalization, Customer churn prediction & prevention, Customer engagement, Multi-channel marketing, Lifecycle marketing, Micro-segmentation, customer relationships, relationship marketing, CDP, Customer Data Platform, Retention, and Customer analytics
Locations
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Primary
Get directions
11 E 44th St
Suite 500
New York, NY 10017, US
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Get directions
14 Bonhill Street
London, England EC2A 4BX, GB
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Get directions
2 HaShlosha St.
33rd Floor
Tel Aviv, Tel Aviv 6706054, IL
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Get directions
Dundee, DD1 3DE, GB
Employees at Optimove
Updates
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248 years ago, America declared its independence; today, marketers can announce theirs and break free from traditional marketing roles! 🗽💪 AI empowers us marketers to become truly position-less by breaking barriers between teams, fostering greater versatility and independence, and balancing generalist skills with specialist expertise. Here's where to begin ➡ https://lnkd.in/e9kf5BF2 Happy 4th of July everyone!
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💡 While Germany battles it out on the #Euro2024 field, off it, they absolutely dominate in First Time Depositors (FTDs or new players)! Our iGaming Pulse data reveals a fantastic 877% increase in new players in Germany compared to the July 2023 baseline. Even after dipping to "just" 526% last week, the numbers remain impressive! Could it be the home team effect? For more daily Euro 2024 and #CopaAmerica2024 industry-wide benchmarks and KPIs, visit the Pulse ➡ https://lnkd.in/evrjs_nS
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"We'll have to sharpen one skill," said Mantas Ratomskis, Head of Product Marketing at Kilo Health, reflecting on the human edge in an increasingly AI-driven world. ⬇ 🎤 Mantas joined experts from Jabra and Symphony Solutions at an #OptimoveConnect2024 panel to discuss marketing in the age of GenAI. They explored how AI empowers marketers to do more with less, transcend traditional roles, and boost creativity and efficiency as Position-less Marketers. See more ➡ https://lnkd.in/e-Tuc3kZ
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¡Estamos encantados de darle la bienvenida como nuevo cliente a JER SU RED, uno de los principales operadores de casinos y apuestas deportivas en LATAM! 🎉 Grupo Jer, que opera tres marcas en América Latina, se encuentra en una trayectoria de crecimiento impresionante. Nos enorgullese ayudarlos a impulsar la lealtad y retención de sus jugadores, obtener conocimientos más profundos sobre ellos, y mejorar sus experiencias y valor de vida. 💪🏼 *** We're delighted to welcome as a new client JER SU RED, a premier casino and sportsbook operator in LATAM! 🎉 Grupo Jer, which oversees three brands in Latin America, is on an impressive growth trajectory. We're excited to support them in boosting player loyalty and retention, gaining deeper player insights, and enhancing player experiences and lifetime value. 💪 Welcome aboard, Grupo Jer!
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(New) Home sweet home: we're excited to share that we've officially moved into our brand-new Manhattan offices! What better way to kick off the 2nd half of 2024? 🏠 🎉 More details ➡ https://lnkd.in/eVWyhyMA
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🎤 Halftime whistle! Armed with insights from our iGaming Pulse tool, Jonathan Collins, Strategic Services Team Lead at Optimove, joined The Gambling Files Podcast to dive deep into player behavior and betting patterns from the first half of #Euro2024. Listen here ➡ https://lnkd.in/eUWRS9ks Visit our iGaming Pulse for daily industry-wide benchmarks and insights into #Euro2024 and #CopaAmerica2024 ➡ https://lnkd.in/eDVwH9hM
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The sun is out, the view is stunning, and we're loving this yoga session on the terrace of our new NYC office. What more can you ask for? 😎 #littlemoments
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⚽ What happens to betting patterns when fans' national team plays? Here's an example: On June 25, Peru faced off against Canada in a crucial #CopaAmerica2024 match. The result? A spike in both the number of players and bet amounts in Peru, illustrated in the chart below. 💡 Sports bettors love betting on their national team. Our recent survey and report on wagering Intentions for Euro 2024 showed that 93% planned to bet on a Euro game involving their team. Download the report ➡ https://lnkd.in/ef9FuRK9 For more industry-wide insights, visit our Copa America 2024 and #Euro2024 iGaming Pulse ➡ https://lnkd.in/evrjs_nS
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