Your Soulcialmate’s Post

There are a lot of challenges that come with being a creator. And sometimes this industry can feel so competitive and lonely. Other creators aren’t always open about the challenges they face and the questions they have, making you feel like you’re the only one struggling. But I’m here to tell you that you are not alone in your struggles. Every creator deals with them. And if we talk about the struggles we’re facing as creators, we can help each other avoid being scammed or underpaid. There’s room for all of us online, so we should be helping each other through these struggles we’re all facing. Today, we’re here with Ayomi Samaraweera, the founder and CEO of Canopy, a dedicated community for Creators to crowdsource information to accelerate their careers and spill the tea in a safe space. She worked for three years in the Creator Economy at TikTok and Jellysmack, then became a creator herself, so she is an expert in the challenges that creators face everyday. She found that the industry was plagued with information asymmetry, so she created a solution - Canopy. Today, we’re diving into some of the struggles that every creator faces as they build their business. We’re giving you the scoop on exactly how to overcome these challenges. #contentcreator #entrepreneurlife #creatoreconomy

As creators, we face challenges like letting our job drain our energy and ending up burnt out or unfulfilled. But there are ways we can take advantage of our unique strengths so we can create to the best of our abilities. We can create great content and build our online businesses without compromising our energy and wellbeing. It just takes understanding how to get to that state of flow and “zone of genius” to build our dream lives, creating content without getting burnt out. Today, we’re here with Bri Garnica, an energy coach on a mission to help people understand their personality, strengths, and superpowers to help them make their dreams a reality in a sustainable way, and she explains how as creators, we can do that too. In 2019, she reached her breaking point, realizing that her life didn’t look anything like she thought it would because she was living based on the rules everyone else was putting on her instead of listening to her own intuition and energy. So, she decided to pursue her passion of becoming an energy coach, helping people align their thoughts, body, and emotions so they can make their dream life a reality. Today, we’re diving into what our “zone of genius” is and how we can operate in it as creators. We’re giving you the scoop on using this zone of genius to combat burnout and create in a sustainable way. #contentcreator #entrepreneurship #contentcreationtips

If you had to guess what brands look for when deciding what creators to partner with, what would you say the most important things are? Sometimes, the brand’s perspectives on partnerships can feel like somewhat of a mystery. You don’t always know why they will or won’t work with you or how they measure if a campaign is successful and want to develop a long-term partnership. Today, we’re here with the VP of Marketing and Brand Strategy at Linqia, an influencer marketing agency, and he gives us the inside scoop on how brands are actually measuring influencer performance. Keith Bendes has led strategy across HUNDREDS of influencer campaigns on behalf of large brands in industries like consumer goods, health and wellness, financial services, and more. Today, we’re diving into what brands are actually looking for when they work with influencers, like their expectations for engagement and the differences between paid content and organic.