Institute for Advertising Ethics

We're excited to share the launch of our new Green Shield course — the first training developed for the ad industry to incorporate social science research on climate-related communications. Enroll in the FREE course at https://lnkd.in/gAe52Pps You can read more about the training on ADWEEK at https://lnkd.in/g-A7hEQG If you want to learn more about the work we're doing, read our Charter for Greenwash Prevention at https://lnkd.in/eAR9sDE8 #EthicalAdvertising #Ethics #Advertising #Greenwashing

We're less than a week away from our virtual Boardroom Ethics Briefing on instigating a race to the top for greenwash prevention. Our esteemed panel will discuss the IAE's greenwash prevention initiatives, co-regulation strategy & impact, and setting robust ethical standards. Register for free at https://lnkd.in/g9Z3mp2Y Moderated by MediaPost's Editor in Chief, Joe Mandese, our panelists include Ben Downing (Global Managing Director, Ethical Media & Strategic Partnerships at Havas Media Network), Chris Degenaars (Global MarTech & Social Engagement at Giant Group 巨大集團 & Founding President of AAF Los Angeles), Christine Arena (Founder of Generous Films), and Jeffrey Greenbaum (Managing Partner at Frankfurt Kurnit Klein & Selz). The webinar will end with a live Q&A, so be sure to join to ask your questions! Even if you can't attend live, we encourage you to register for the event to receive the recording afterwards! #EthicalAdvertising #Ethics #Advertising #AdEthics #Greenwashing #SustainableAdvertising #SustainableMarketing

We're less than a week away from our virtual Boardroom Ethics Briefing on instigating a race to the top for greenwash prevention. Our esteemed panel will discuss the IAE's greenwash prevention initiatives, co-regulation strategy & impact, and setting robust ethical standards. Register for free at https://lnkd.in/g9Z3mp2Y Moderated by MediaPost's Editor in Chief, Joe Mandese, our panelists include Ben Downing (Global Managing Director, Ethical Media & Strategic Partnerships at Havas Media Network), Chris Degenaars (Global MarTech & Social Engagement at Giant Group 巨大集團 & Founding President of AAF Los Angeles), Christine Arena (Founder of Generous Films), and Jeffrey Greenbaum (Managing Partner at Frankfurt Kurnit Klein & Selz). The webinar will end with a live Q&A, so be sure to join to ask your questions! Even if you can't attend live, we encourage you to register for the event to receive the recording afterwards! #EthicalAdvertising #Ethics #Advertising #AdEthics #Greenwashing #SustainableAdvertising #SustainableMarketing

We are thrilled to congratulate Christine Arena, a dedicated member of the Institute for Advertising Ethics (IAE) Board, for her exceptional achievements in the field of storytelling and social change. Christine's impactful work has not only garnered accolades, including a Tribeca Festival award for Best Documentary Short, but also continues to inspire and drive meaningful change in our industry. 🌟Join us in celebrating Christine's contributions and her unwavering commitment to ethics and excellence in advertising. Her stories are a testament to the power of narrative in shaping a better world. Congratulations, Christine! 🎉 Anna R McAlister Ben Downing JoAnn Stonier Linda Thomas Brooks Tom Denford Wally Snyder Kenneth Zinn Annegret Schmucker Rishad Tobaccowala Marc S. Pritchard John Osborn Jef Richards Amanda Richman Lynne Kjolso Charles C. Ian Colley Edward Pilkington #AdvertisingEthics #Storytelling #SocialChange #TribecaFestival #Congratulations #IAE Karen van Bergen Alison Taylor David Bell Tara J. Agen Peng Hwa Ang Chris Degenaars Constance Cannon Frazier Kendra Clarke Arielle Garcia Lee Peeler Natalie T. J. Tindall

Join us on Wednesday, June 26 for our free virtual boardroom briefing on instigating a race to the top for the industry on greenwash prevention. Moderated by Joe Mandese, Editor in Chief of MediaPost, our esteemed panel will discuss the IAE's greenwash prevention initiatives, co-regulation strategy & impact, and setting robust ethical standards. Speakers include: Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships at Havas Media Network Chris Degenaars, Global MarTech & Social Engagement at Giant Group 巨大集團 & Founding President of AAF Los Angeles Christine Arena, Founder of Generous Films Jeffrey Greenbaum, Managing Partner at Frankfurt Kurnit Klein & Selz Thomas Mercier, Immediate Past Head of Media at Activision Register for free at https://lnkd.in/g9Z3mp2Y The webinar will end with a live Q&A, so be sure to join to ask your questions! Even if you can't attend live, we encourage you to register for the event to receive the recording afterwards! #EthicalAdvertising #Ethics #Advertising #AdEthics #Greenwashing #SustainableAdvertising #SustainableMarketing

Join us on Wednesday, June 26 for our free virtual boardroom briefing on instigating a race to the top for the industry on greenwash prevention. Our esteemed panel, Ben Downing (Havas), Chris Degenaars (Giant Group 巨大集團 & AAF Los Angeles), Christine Arena (Generous Films), Jeffrey Greenbaum (Frankfurt Kurnit Klein & Selz), and Thomas Mercier will be moderated by Joe Mandese, Editor in Chief of MediaPost. Learn more about the IAE Green Shield at: https://lnkd.in/eAR9sDE8 #EthicalAdvertising #Ethics #Advertising #AdEthics #Greenwashing #SustainableAdvertising #SustainableMarketing

🚀 Tom Denford's - ID Comms insights on GroupM's restructuring are spot on! As a member of the IAE Board and a thought leader in the industry, Tom consistently brings valuable perspectives to the table. His observations in @advertisingage (Deep Coverage by Parker Herren Lindsay Rittenhouse)about the evolving media landscape resonate deeply with the IAE Principles of transparency, fairness, and ethical business practices. https://lnkd.in/e49W85SV 🔧 Building Back Better Media: Trust is the one thing that changes everything. We look forward to continuing our work with GroupM and scaling it in this new environment, building on our encouraging progress. IAE remains committed to increasing trust, reducing risk, and driving sustainable growth in the market. 🌱 #IAE #AdvertisingEthics #ThoughtLeadership #BuildBackBetter #TrustMattershttps://lnkd.in/e49W85SV Christian Juhl Robert Wheeler Adam Gerhart Matt Sweeney Sharb Farjami JiYoung Kim Lynne Reilly Esi Eggleston Bracey Lisbeth Armentano JoAnn Stonier Wally Snyder Ben Downing Anna R McAlister Christine Arena Linda Thomas Brooks Chris Degenaars Kenneth Zinn Special Honors to IAE GroupM Certificant OG's Sabrina Umberath Barb Furbish Terence Scroope Jennifer Koide Cindy Han Emily Skorin, M.S.Lauren Torres Lois Yang Sarah Wang

We'd like to congratulate recent Michigan State University graduate, Zharia Parker on being the first recipient of the Institute for Advertising Ethics x Procter & Gamble Ethics Scholarship! This first of its kind scholarship helps get students certified in advertising ethics, so they can help guide the industry in a positive direction. "I want to work for a company that represents honesty, fairness, and trustworthiness." — Zharia Parker Thank you to Procter & Gamble for making this possible: Charlotte La Niear, Eric Austin, Lela Coffey, Marc S. Pritchard, Falguni Desai, Stan Joosten, Maurice E. Coffey, II, Ilonka Laviz, Lisa Oldham, Ales Konieczny, Kimberly Doebereiner, Florian Péquignot, Jennifer Mclachlan, Tricia Jenkins, and Jennifer Bollinger-Voegele for championing the scholarship! #EthicalAdvertising #Ethics #Advertising #AdEthics

IAE Principle 1: Advertising, public relations, marketing communications, news, and editorial all share a common objective of truth and high ethical standards in serving the public. Steven Brill https://lnkd.in/eUAWViU8

Well said @ Nicole Dezen On Building Trust in AI: "Skilling is a topic on every leader's mind and something we're looking at very deeply at Microsoft. We've got to skill our workforce for such an incredible wave of new innovation and tech, and we encourage our partners and customers to do the same...I fundamentally believe that we have to be transparent about how and when we're using AI, and then there's a lot of work in change management and culture change to make sure that every user understands the appropriate uses and the limitations of AI tools. https://lnkd.in/eZV7P47E MJ DePalma Lynne Kjolso Amanda Richman Westinghouse Electric Company